12 Tips That Will Spark Interesting Content Writing Ideas
Here are 12 content writing tips that will help you find interesting ideas on what to write about.
Hi A Rahman H., I noticed your profile and would like to offer you my project. We can discuss any details over chat.
...handles all my LinkedIn interactions. The primary goal of this software is to increase my LinkedIn connections and engagement. Key Features: - Automate connection requests and messages: The software should be able to send connection requests and messages to my network without manual intervention. - Run Linkedin message sequnces. - Schedule and publish posts: It should have a feature that enables me to schedule and publish posts on LinkedIn, helping me to maintain an active presence on the platform. Hosting: The software will need to be hosted on Amazon Web Services (AWS). The freelancer should be proficient in setting up the software on AWS, ensuring it runs smoothly and securely. Skills: - Proficient in automation software development - Experience with ...
I'm looking for a skilled and experienced social media manager to handle my healthcare profile. My main goal is to increase our brand awareness and drive traffic to our website. Key Responsibilities: - Regularly create and post content on Facebook, Instagram, and LinkedIn - Monitor engagement and interaction with our followers and increase followers and users organically. - Respond to comments and messages in a timely and professional manner - Use analytics tools to track the success of our campaigns and adjust strategies as needed Ideal Skills: - Proven experience managing social media platforms for healthcare related profiles - Strong understanding of social media marketing and brand awareness tactics - Excellent communication skills and customer service mindset - Ability ...
I am seeking a skilled Wikipedia editor to create a comprehensive biography page for Loren D Adams, a renowned international fine arts painter. The page should: - Primarily focus on providing in-depth biographical information about Loren D Adams. - Highlight the major career milestones achieved by Loren D Adams in his journey as a fine artist. In terms of experience, a strong background in art history and substantial Wikipedia editing experience would be an asset. Access to online news articles will be provided to verify information and maintain Wikipedia's rigorous standards for citation. This project could also be an excellent opportunity for freelancers who are art enthusiasts or have worked previously in similar projects. Your primary task is to translate these el...
I'm seeking a freelance writer who can expertly craft a Wikipedia entry about an international coaching guru and speaker. The article should cover their journey, career, and most importantly, international recognition. You must exhibit strong research and writing skills. Ideal Skills: - Strong command of English - Wiki writing experience - Ability to effectively research and consolidate information - Outstanding attention to detail - Background in writing about personal profiles and organizations The goal is to create an engaging, informative, and objectively written entry that will engage readers and illuminate the subject’s international accomplishments. Experience in digital marketing or app development is a plus, as we’re interested in expanding the project ...
I need help with my Google Chrome extension. I developed a JavaScript script that retrieves the content of a comment and a message and intends to insert . However, I am having difficulty with the process. The feature should apply to platforms like Facebook, Instagram and LinkedIn. This should be a simple task.
I need help with my Google Chrome extension. I developed a JavaScript script that retrieves the content of a comment and a message and intends to insert . However, I am having difficulty with the process. The feature should apply to platforms like Facebook, Instagram and LinkedIn. This should be a simple task.
I'm looking to redesign my 13 slide PowerPoint deck to enhance its visual appeal. The preferred style is modern and minimalist with soft and pastel colors. Broadly, I like these kinds of designs: I would like the deck recreated in a way that I can use it as a template going forward. Key requirements include: - A modern and minimalist design for the PowerPoint slides - Use of soft and pastel colors for the overall presentation - Ensuring the slides are visually appealing and engaging while maintaining a professional look Ideal candidates for this project should have: - Experience in creating visually appealing PowerPoint presentations - Understanding of modern and minimalist
I need help with my Google Chrome extension. I developed a JavaScript script that retrieves the content of a comment and a message and intends to insert . However, I am having difficulty with the process. The feature should apply to platforms like Facebook, Instagram and LinkedIn. This should be a simple task.
I need a skilled marketing professional to establish the social media channels for my business. This includes setting up LinkedIn, Facebook and Instagram pages. The main objective of these channels is to aid in increasing brand awareness amongst my primary target audience - startup entrepreneurs. The right person for this job will have expertise in: - Setting up and optimizing business pages on LinkedIn, Facebook, and Instagram - Creating engaging and brand-oriented content to attract startup entrepreneurs - Implementing strategies to increase brand visibility and reach Prior experience with startup marketing is a big plus. The focus is to make my business a recognizable name in the startup scene. I look forward to potentially working with you.
I'm in need of a savvy digital marketer who can help me generate more leads for my business. - The goal is to significantly in...marketer who can help me generate more leads for my business. - The goal is to significantly increase the number of leads my business receives. - You should be able to leverage social media and other digital marketing techniques to fulfill this objective. - The target audience is a mix of B2B and B2C, so experience in both sectors would be beneficial. - Proficiency in Facebook, Instagram, and LinkedIn is preferred. - The ideal candidate will have a strong track record in lead generation and a good understanding of digital marketing strategies that convert. If you're confident in your lead generation skills and can deliver tangible results, pl...
I'm looking for a social media expert who can help me to make a brand on LinkedIn and Online and business for myself from the scratch and guide me on the same. My target audience on LinkedIn includes professionals in a specific industry, job seekers, and business owners and executives. Key responsibilities: - Creating a brand from scratch to planning of the brand how it will go further. - Enhancing my LinkedIn profile to make it more attractive to potential connections and prospects. - Creating engaging and professional posts to promote my personal brand and attract the right audience. - Developing and implementing strategies to increase my network with relevant professionals, job seekers, business owners and executives. - Assisting in lead generation activities ...
I'm looking to update my LinkedIn profile with focus on the profile picture, About section, and Work experience. For the profile picture, I want a photo with appropriate professional attire. The 'About' section requires enhancing the written content, integrating keywords relevant to my job search, and optimizing it for LinkedIn search. Ideal freelancers for this job, would be those with prior LinkedIn profile editing experience, as well as skillsets in photography and SEO.
I am looking for comprehensive assistance in the job search process. Specifically, I need help with: - Most importantly getting a job - Optimizing my LinkedIn profile - Providing job coaching, which includes interview preparation, networking tips, and overall job search advice - Utilizing a recruiter's services to tap into hidden job market and discover unpublished openings - Utilizing an established referral network to increase my chances of landing a job - A Referral and Recruiter Note: The goal is securing a job I require professionals with 5-10 years of experience in job coaching, recruitment services, and referrals. Your expertise in these areas will be crucial for my success in securing a new position.
...seeking an experienced LinkedIn marketer to elevate my brand's visibility and construct a robust professional network. Key Goals: - Enhance brand profile on LinkedIn to attract potential leads. - Strategize to build a strong professional network within the recruitment industry. Requirements: - Proven experience in LinkedIn marketing and networking is essential. - Experience with B2B marketing targeting recruitment industry. - Ability to craft engaging, industry-specific content to appeal to the target audience. - Willingness to brainstorm and implement effective LinkedIn marketing strategies. Please bring your creative mindset and out-of-the-box strategizing skills to the table. I'm looking forward to seeing actionable proposals for this proj...
I'm looking for a data analyst to scrape LinkedIn data and create a series of analytics from the information. Linkedin Recruiter or Premium Account will be needed for this task. Output should be presented in Google Sheets or EXCEL.
I'm seeking a talented professional to develop a modern logo and website for branding purposes. Key Responsibilities: - Create a logo that represents my brand's values and establish its identity. - Construct a modern, user-friendly website that'll effectively communicate the brand story. Design attributes: - The logo and website should have a modern appeal. - Use cool color palette including blues, greens, and purples. Ideal Candidate: - Expertise in modern logo and web design. - Understanding of color psychology in marketing. - Proven experience in building branding assets.
I'm seeking a skilled and experienced c...and direct email content needs. The ideal candidate will have a strong understanding of the environmental services and engineering industry. Key Responsibilities: - Creating daily LinkedIn posts with a focus on lead generation. - Crafting twice-weekly direct email posts. Content Focus: - The content should primarily focus on topics such as Natural Resources, Permitting, Environmental Due Diligence, and Remediation. Ideal Skills and Experience: - Proven track record of creating engaging and effective social media and email content. - Comprehensive knowledge of the environmental industry. - Experience with LinkedIn content creation and lead generation. - Excellent writing and communication skills. - Ability to adhere to a consis...
As a successful anthropologist, I have been fortunate to have my work featured in various media outlets, and a book I've authored is set to be published next year. I'm looking for a skilled freelancer to create a Wikipedia page that will encapsulate my professional journey effectively. Key points to consider: - I haven't started on the Wikipedia page yet, so you'd be working from scratch, but I can provide links and information. - The main emphasis should be on my career as an anthropologist, particularly my most influential articles and the various interviews I've given for books, magazine articles, radio programs, etc. - I'd like the page to have a concise bibliography of my work. Please include only selected publications as I aim to highligh...
...looking to increase our online visibility, I require a social media specialist equipped with the necessary tools to create interactive and engaging content for our social media channels: Facebook, Instagram, Twitter, and LinkedIn. Tasks Include: - Creating engaging textual content enhanced with Images and Videos for all our mentioned platforms. Key Objectives: - To amplify our brand presence - Increase brand awareness through a calculated and intuitive content creation strategy. Skills Required: - Proficiency in content creation for Facebook, Instagram, Twitter, and LinkedIn. - Excellent understanding of social media trends - Proficiency in creating engaging visual content (images and videos) - Solid knowledge of brand positioning and recognition strategies. Expe...
I'm looking for a content creator who can help me elevate my Career Coach brand on Instagram and LinkedIn. The primary goal is to increase brand awareness, generate leads, and provide valuable information to my target audience of job seekers and professionals looking for career advancement. Key project details and expectations: - Creating engaging text-based posts, image-based posts, and video-based posts for both Instagram and LinkedIn. - The content should be tailored to resonate with job seekers and professionals seeking career advancement, and should be informative, inspiring, and visually appealing to drive engagement. - The posts will aim to increase my brand's visibility, help in capturing leads, and position me as a valuable resource in the Career Coach dom...
...who can support my B2B business in crafting and managing LinkedIn posts and MailChimp email marketing (E-Shots). Key Tasks: - Creation and management of engaging LinkedIn posts. - Creation and dissemination of custom offers via MailChimp E-Shots. - Providing graphic design for both LinkedIn posts and E-Shots. Ideal Skills and Experience: - Proficiency in LinkedIn and MailChimp platforms. - Experience in B2B Social Media Marketing. - Knowledge in creating custom offers suitable for B2B businesses. - Expertise in graphic design. - Proven ability to manage and optimize LinkedIn posts and MailChimp E-Shots. I'm ideally searching for a freelancer who appreciates the importance of custom offers and can manifest this in both LinkedIn posts...
With a core requirement of driving website traffic, I am seeking a social media marketing expert who can strategize and execute a campaign on Facebook, Instagram, and LinkedIn. Key Tasks: - Develop organic and paid campaigns with engaging content to boost website visits - Monitor key metrics, and optimize strategy to improve results - Effectively target and engage with business professionals Ideal Candidate: They should have proven experience in successfully driving website traffic through social media campaigns. A good understanding of various advertising strategies suitable for Facebook, Instagram, and LinkedIn platforms is a must. Furthermore, an ability to identify with and influence business professionals would be a significant advantage.
...meets the specific formatting requirements of Wikipedia to guarantee that it is published and maintained on the platform. Therefore, the ideal candidate should be well-versed in these guidelines. - Adding references and external links: To further solidify the credibility and authenticity of the article, I need an expert who can add relevant references and external links that will enhance the reader's understanding of the subject matter and its importance to the general public, industry professionals, and investors. I am looking for someone with a proven track record in creating Wikipedia articles and a deep understanding of the gaming industry. Proficiency in SEO and online reputation management is a plus. Please provide examples of previous Wikipedia articles...
- Your past experience does NOT matter! - Any social media marketing experience does NOT matter! - Your education certainly does NOT matter! - Your knowledge of any other field definitely Does NOT matter! - Your age, location, speech, looks, ethnicity, etc. does NOT matter! What matter is : You should know how simple advertising on Linkedin can be done to generate relevant leads. And, you must do this for me in the most competitive rate. My fixed price is low but if I get result I will continue to use your services and of course you will be given incentive remuneration too! :-) REQUEST: IRRELEVANT FOLKS KINDLY DO NOT APPLY! THANK YOU
I'm looking for a talented Wikipedia editor to create a page on technology for my brand. The main goal of this page is to increase the visibility and recognition of my brand among industry professionals. The ideal candidate should have: - Proven experience in creating high-quality Wikipedia pages - Strong understanding of technology-related topics - Ability to engage and target industry professionals - An eye for detail and accuracy in content If you have experience with creating content that aligns with the guidelines and standards of Wikipedia, and can help increase brand awareness, I'd love to hear from you. Please include samples of your past Wikipedia work in your proposal.
I need a skilled Wikipedia developer with experience in creating detailed, professional pages. The page will focus on my company, offering a comprehensive overview of our history, a breakdown of our products and services, as well as information on our leadership team and structure. Key milestones will be emphasized, which include: - The company's founding - Important product launches - Awards and recognitions received The ideal freelancer has experience in creating business-related Wikipedia pages and strong research skills for sourcing reliable references. Attention to detail is crucial to ensure the accuracy of all presented information. A background in business or marketing would be advantageous, as well as familiarity with our industry.
I am looking for a graphic designer with a keen eye for aesthetics and branding, to create engaging and professional social media posts. The goal is to increase brand awareness primarily targeting business professionals on Instagram and Linkedin. Further, I'll need some UI and website graphics done. Key Responsibilities: - Create visually appealing and engaging social media posts for Instagram and Linkedin. - Ensure that the posts align with our brand image and values. - Provide fresh and innovative ideas for captivating our target audience. - Assist with UI and website graphics as needed. Ideal Candidate: - Proven experience in designing social media posts and online materials. - Expertise in branding and understanding of business professional audience. - Proficiency ...
I'm in need of a digital marketing specialist to help me attract leads through LinkedIn and Facebook. - The primary goal of the campaign is to generate leads rather than brand awareness or direct product sales. - I require an individual with expertise in digital marketing, specifically on LinkedIn and Facebook. - The successful candidate should be able to develop and implement an effective strategy for lead generation on these two platforms. - Prior experience in the field and a proven track record will be advantageous for this project.
...contributions, I need a professional Wikipedia page developer and writer. The key goal is the promotion of the individual or company, which requires a comprehensive representation of career achievements, business history, along with personal life and interests. - Content creation: I possess some material for the page but require an experienced creative writer to expand on this and develop fresh content. - Page creation: You'll need to take this content and craft it into a professional, engaging Wikipedia page, in adherence with Wikipedia's guidelines. Ideal candidate would possess: - Exceptional writing skills and experience in content creation. - Extensive knowledge of Wikipedia's guidelines and its page development process. - Experience creating ...
I'm looking for a freelancer who could post a job on LinkedIn. . WORK WILL BE POST JOB ENTER DATA SHEET i WILL PROVIDE. Ideal Skills and Experience: - Proficient in LinkedIn usage - Ability to attract and write engaging job posts - Knowledge of the entry-level sales job market You will be using your own LinkedIn account to accomplish this task.
I'm searching for a proficient freelancer who can assist me in adding multiple employees to my company's LinkedIn page. Key tasks: - Add multiple employees to my company's LinkedIn page in a professional, error-free manner. - Ensure accurate representation of each employee's profile on the company page. - Facilitate a seamless integration process without any glitches. Required Skills: - Proficient in LinkedIn Company Page Management. - Strong attention to detail and accuracy. - Familiarity with managing multiple employee profiles on LinkedIn. - Excellent communication skills. - Proven experience in similar tasks would be a huge plus. If you have the expertise and bandwidth to get this task done seamlessly, please reach out.
I'm looking for a professional digital marketer to help me generate leads for my business-to-business (B2B) website. The main goal is to drive quality leads, which could potentially convert into customers. Key Responsibilities: - Conceptualizing and executing result-oriented digital marketing strategies. - Focusing on social media platforms such as Facebook, Instagram, and LinkedIn. - Implementing SEO techniques to improve visibility on search engines like Google. The ideal candidate should have: - Proven experience in B2B lead generation through digital marketing. - A deep understanding of social media marketing and search engine optimization. - Excellent analytical and problem-solving skills to optimize campaign performance.
We're in search of an experienced and proactive Business Development Representative (BDR) to boost our cybersecurity services business. Your responsibilities will include identifying and finding new leads, as well as performing cold outreach via LinkedIn, Facebook, and Email. Key Qualifications: - I'm looking for someone with a fair understanding of the cybersecurity industry. - Your sales experience is crucial for converting these leads into real business opportunities. - Cold outreach skills are a must. You should be comfortable reaching out to potential clients in a non-intrusive but persuasive way. - Fluent English, strong communication and interpersonal skills. - Self-motivated and able to work independently. - Strong organizational and time management skills. Lead ...
...functionality intact. - **Parallax Scrolling**: I'm interested in incorporating parallax scrolling into the design. This will help make the website more interactive and engaging for visitors. It already has some scrolling effects applied I want to keep them or improve them. - **Content and Picture Update:** I have a design brief which includes new pictures and content. I also want to show our linkedin posts on the new website Ideal skills and experience for this project: - Proven track record in website design and development, especially in modern and sleek design styles. - Familiarity with parallax scrolling and ability to implement it effectively. - Strong communication skills to understand the design brief and incorporate new content and pictures seamlessly. - Innovat...
I need a tool that can scrape text content and tables from LinkedIn quickly and efficiently into an Excel format. The tool needs to be able to: - Extract text content and tables from LinkedIn - Export the scraped information into Excel format - Operate quickly and efficiently to meet a tight deadline The ideal candidate should have: - Experience in web scraping, particularly with LinkedIn - Proficiency in Excel - Ability to develop a tool that can operate quickly and effectively Given the urgency of this project, I need someone who can start ASAP and deliver the tool in a timely manner. Experience with rapid tool development would be a huge plus.
I need a 3D scale model of our coffee kiosk urgently. Key Project Details: - We want the Kiosk to look like an LA county lifeguard tower - The ramp going up from the left side not the front. with 2 stairs coming down from the right side - the tower will be monted on top of an 8.5 x 12ft flatbed trailer and will be centered in the middle leaving 3ft of decking space either side. The building itself will be 8 x 12ft. - There will be an additional 3ft wide deck at the front of the buiding (off the side of the trailer) with a fence going around the whole building like in the picture
I'm searching for a proficient freelancer who can assist me in adding multiple employees to my company's LinkedIn page. Key tasks: - Add multiple employees to my company's LinkedIn page in a professional, error-free manner. - Ensure accurate representation of each employee's profile on the company page. - Facilitate a seamless integration process without any glitches. Required Skills: - Proficient in LinkedIn Company Page Management. - Strong attention to detail and accuracy. - Familiarity with managing multiple employee profiles on LinkedIn. - Excellent communication skills. - Proven experience in similar tasks would be a huge plus. If you have the expertise and bandwidth to get this task done seamlessly, please reach out.
I need a professional who can gather detailed information on more than 500 LinkedIn employees for recruitment purposes. This is a time-consuming task, so it's important to be patient and detail-oriented. A successful candidate would have: - Excellent understanding of LinkedIn and how to extract information from it - Experience in recruitment or research, with a proven track record - Patience and attention to detail This is a critical project for our recruitment efforts, so I need someone who can deliver accurate and comprehensive information.
I need a social media manager to handle my LinkedIn, Instagram, and Facebook accounts. Key Responsibilities: - Post original, engaging content three times a week on each platform. - Ensure all posts adhere to our brand guidelines. - Occasionally create content in line with our brand voice and style. Ideal Candidate: - Experienced in managing LinkedIn, Instagram, and Facebook accounts. - Proficient in creating engaging and brand-aligned content. - Skilled in social media advertising. - Capable of strategic scheduling to ensure consistent posting. Please provide examples of your previous work, particularly any experience in a similar role.
I'm looking for a graphic designer experienced in digital branding, specifically on LinkedIn. The primary focus will be on my profile and banner design. I have specific ideas that I would like incorporated into the branding materials. The whole process should center around conveying a key theme of professionalism and reliability. For this project, here's what I need: - A unique yet simple banner that encompasses with pre-existing logo with a modern/simple yet sleek theme. I have attached my LinkedIn Profile () as a guide for what the "flow" of my profile looks like.
I need assistance in creating a Wikipedia entry in the History category. The main goal of this entry is to educate the public. The focus here is on presenting a general outline rather than an exhaustive, detailed account. Key Requirements: - Create a Wikipedia entry in the History category. - Ensure the content is suitable for educating the general public. - Focus on providing a broad, yet informative overview, rather than delving into specifics. Ideal Skills and Experience: - Experience with creating and editing Wikipedia entries. - A strong background in history and expertise in condensing complex information into a clear, concise form. - Understanding of the Wikipedia guidelines and principles of neutrality, verifiability, and reliable sourcing. - Good com...
I'm in need of an experienced freelancer who can craft a Wikipedia page for a biography. Key Requirements: - The main topic of the page will be a book, particularly a biography. - The successful candidate should have a solid background in similar projects, and be able to demonstrate their experience. Ideal Skills: - Proven track record of creating successful Wikipedia pages. - Excellent research skills to gather accurate and relevant information. - A deep understanding of Wikipedia's guidelines and formatting. - Strong written communication skills to compile the information into a coherent and engaging page. Please include past experience in your application.
Please read the content of the requirements - ONLY SPANISH SPEAKER I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns
I'm seeking an experienced Wikipedia writer to set up a personal profile. The source material available for the profile is moderate, so it will require some research and accurate information gathering. The project will include only setting up the page, without the need for regular updates or monitoring. Ideal skills would include: - Extensive experience in Wikipedia page creation and formatting - Proven research skills - Capacity to work with moderate source material to create a comprehensive profile.
I'm in need of a skilled designer who can create a high-resolution LinkedIn banner for my personal branding. I've already designed the image, but when uploaded, it appears blurry on the LinkedIn platform. The primary goal of this banner is to enhance my personal branding on the platform. Key Responsibilities: - Ensure the banner is high-resolution and clear when uploaded to LinkedIn - Understand the importance of personal branding and incorporate this into the design Ideal Skills and Experience: - Proficiency in designing LinkedIn banners - Strong understanding of image resolution and dimensions - Knowledge of personal branding and how to reflect this in a design - Excellent communication skills to understand my vision and needs - Ability to work eff...
I need a dedicated LinkedIn Specialist to refine and manage our company's LinkedIn presence. Responsibilities: - Post three times a week, maintaining a consistent and engaging schedule - Connect with HR professionals and key decision-makers, aiming to cultivate a strong network - Engage with content to enhance visibility - Track analytics to measure and improve our LinkedIn performance Your primary goal will be to nurture professional relationships within our industry. This role will require a strategic approach to networking, utilizing engaging content to foster connections. The content you'll be focusing on is mainly company updates and achievements. You must translate our successes and milestones into compelling, shareable posts that will resonate with...
I'm in need of skilled writers to create high-quality Wikipedia articles about notable figures, specifically written in English. You need to have a keen attention to detail and an understanding of notable figures from different backgrounds. Basic requirements include: - Proven experience with Wikipedia article creation, preferably about notable figures. - Excellent English language skills. - Thorough research capabilities to ensure factual, accurate, and comprehensive articles. - Ability to work without specific style guidelines. I have created the page source and refs/cites just need it checked and submitted. This project is a great fit for freelancers with a passion in history and cultural studies. Apply now if you think you're the best fit. Thanks!
We are looking for a proficient Recruitment Specialist to assist in sourcing and engaging candidates for variety of positions in the IT sector. The specialist will: - Identify candidates who meet our specific job criteria. - Reach out to potential candidates to assess their interest and fit f...in sourcing and engaging candidates for variety of positions in the IT sector. The specialist will: - Identify candidates who meet our specific job criteria. - Reach out to potential candidates to assess their interest and fit for the role. - Ensure candidates are informed about the job requirements and willing to apply. - Provide a list of qualified candidates with their contact details and LinkedIn profiles. The candidates that the recruitment specialist will be sourcing should be based ...
I am looking for a professional to scrape LinkedIn profiles for the purpose of lead generation. - The data I need extracted includes Name, Mobile Number, Email ID, and Company. - The intention is to use this information for email marketing. I need the freelancer to scrape more than 5000 profiles for this project. Ideal Skills: - Proficient in LinkedIn data scraping - Experience in lead generation - Strong attention to detail - Excellent communication skills Please let me know if you have handled similar projects in the past. Thank you.
Here are 12 content writing tips that will help you find interesting ideas on what to write about.