How to plan a motion graphics projectdela

I'm working on a short video for a marketing campaign and need someone with solid after effects skills to edit the video for me. Key Requirements: - editing 2 text placeholders, 2 media placeholders Skills & Experience: - Proficient in Adobe After Effects and video editing software. - Previous work on marketing campaigns is a plus, as it would give an insight on how to tailor the video to a marketing audience. If you have a strong portfolio in similar projects and think you can help me, I'd love to hear from you.

I am seeking a talented and creative designer to develop an iconic logo for my fitness app. The logo should be visually striking yet simple enough to be effectively used as an app icon. This logo will be a key component of our brand identity, representing our innovative fitness app that rewards users for their physical activity with in-app currency that can be spent on prizes, vouchers, and more. Project Objectives Create an Iconic Logo: The primary objective is to design a logo that is both eye-catching and iconic, easily recognizable and memorable. Simplicity and Versatility: The logo should not be overly detailed to ensure it looks great at various sizes, especially as a small app icon on mobile devices. Brand R...

...with high-quality graphics. Key Requirements: - Design: I'm looking for creative and original designs that resonate with the youth. - Quotes: These must be inspirational, giving a boost to the wearer's day. - Graphics: High-quality graphics that complement the quotes and appeal to the target audience. - Color Scheme: The designs should be done in a mix of bright and bold colors and black and white, ensuring versatility. Ideal Skills and Experience: - Graphic Design: You should have a strong portfolio of t-shirt designs, especially for the youth segment. - Typography: Experience in choosing and using impactful fonts for inspirational quotes is a big plus. - Understanding of Youth Market: Knowledge of what appeals ...

I have a to-do list currently in a word document that I'd like to have recreated in Google Sheets. This newly created spreadsheet should have an additional summary page. Key Requirements: - I require the spreadsheet to have automatic calculations. For example, I'd like the sheet to automatically sum up the tasks, highlight overdue tasks and calculate completion percentages. - Data sorting and filtering functionalities are a must. I want to be able to sort my tasks by due date, priority or completion status. - Conditional formatting is also needed. I'd like the cells to change color based on task status (e.g., incomplete, complete, overdue). Platform and Updating: - I prefer the use of Google Sheets for t...

Create an auto process that will run every minute do the be...the below: 1) Will open Google Chrome. 2) Pull from external endpoint JSON (I will provide) a list of urls and enter each one of them in a new window. 3) In case one of the websites is showing "Dangerous Alert" (or doesnt load from any reason) , an email alert + SMS alert should be sent to multiple contacts that I will provide. Some points and clarifications: A) It can be done with extention, desktop software or any other auto script B) It will run every 60 seconds C) It will be installed on 3 RDPs D) I will need help to find and connect to SMS service and RDP service as I dont know reliable services that can be registered and approved fast. Please provide me a detail...

...website to attract potential clients and showcase my work. Here's a breakdown of what I'm looking for: - **Purpose:** The primary goal of the website is to attract clients. It should reflect my professional style and offer a clear insight into my achievements and capabilities. - **Content:** I want to include various types of projects on the website, anything from design projects to software development. This means, the website should be designed in a way that can accommodate different types of visuals and content. - **Update Frequency:** While the core content might remain the same, I plan on updating the website with new achievements quarterly. Hence, the site should be designed in a way that allows for easy a...

I need a talented graphic designer to create social media graphics on a daily basis. The designs will be used for my social media accounts and will need to be engaging, on brand and consistent. Key Responsibilities: - Creating daily social media graphics in line with my brand. - Ensuring that the designs are engaging and resonate with my audience. Ideal Candidate: - Proficient in graphic design, with a strong portfolio of social media designs. - Ability to work daily and deliver high quality designs. - Understands the importance of consistency in brand identity. - Prior experience in graphic design for social media is a plus.

Must use attachments. I need a bold and vibrant magazine cover design that reflects the core subject of lifestyle and culture. This project should mainly feature eye-catching visuals or graphics to draw readers in. - Design Style: Vibrant and bold to reflect an exciting lifestyle and culture theme. - Key Elements: Concentrate on creating captivating visuals or graphics that bring the cover alive. Ideal skills include prior experience in creating magazine covers, ability to portray complex concepts through minimal design elements and experience in graphic design. A portfolio showcasing similar works will be highly appreciated.

...seeking a skilled developer to create a website similar to , but focused on AI-powered image generation. I intend for the AI to allow users to create customized images by uploading reference images. Key Objectives: - Develop a user-friendly website for custom image creation - Implement AI technology for image generation Required Skills: - Proficiency in web development, particularly in creating user-friendly interfaces - Experience with integrating third-party AI applications, specifically StableDiffusion or Dall-E - Skilled in managing image uploading and processing - Prior experience with similar projects preferred I'm open to suggestions for the best approach to implementing this AI functionality, so proposals sho...

I'm looking for an efficient professional to help me establish and set up various Asana project management templates. I need: - Task tracking templates allowing me to monitor varied assignments, mandated deadlines, and crucial progress updates. - Project planning templates to plan projects efficiently. These should include project milestones, task dependencies, and the allocation of resources. - Team collaboration templates for team coordination. Therefore, proficiency in Asana usage is highly recommended. Experience in project management and an understanding of Asana's capabilities is a must. This should involve well-structured workflows and effective team collaboration. Bid with confidence if you can deliver...

It is a 3D vst sound rendering plugin It works fine on Windows but the graphics has problems on macOS

I need a proficient video editor skilled in advanced editing techniques like special effects and transitions. The project involves enhancing an instructional/tutorial video using animated graphics and text. CRUCIAL REQUIREMENTS: - Proven experience in advanced video editing - Excellent in animated graphics and text production - Background in creating engaging instructional videos Your expertise and creativity will help bring these tutorial videos to life, enhancing their effectiveness and engagement level.

I'm looking for a professional draftsperson who can fine-tune our existing draft plan for a house extension project. The goal is enlarging the space for existing Kitchen & dinning + a new entertainment room. Your duties will include: - Thorough assessment of our current concept plans and reviewing the viability with respect to Kingston Council, Victoria, Australia requirements. - Improving the draft design ensuring optimal use of space - Submitting the final plan to Kingston City Council, Victoria, Australia for permit application (if necessary) Experienced freelancers with a proven track record in architectural planning, knowledge of local building regulations, and a keen eye for space maximization will be id...

...are in need of a Proxmox specialist to establish a robust technological base for our Windows OS hosting and outsourcing services. Key Tasks: - Create a logical clustering architecture within the Proxmox environment. - Develop a comprehensive disaster recovery plan. - write the rights scripts Skills and Experience Required: - Profound Proxmox Hetzner skills. - Strong knowledge of Windows OS, with a focus on hosting and outsourcing services. - Expertise in Proxmox network and Hetzner Cloud (hcloud) integration. This is an integral part of my business operations and thus, the specialist will need to be thoroughly versed in crafting and managing Proxmox networks, particularly within Hetzner environment. Understanding of Hetzner Cl...

I'm looking for a professional draftsperson who can fine-tune our existing draft plan for a house extension project. The goal is enlarging the space for existing Kitchen & dinning + a new entertainment room. Your duties will include: - Thorough assessment of our current concept plans and reviewing the viability with respect to Kingston Council, Victoria, Australia requirements. - Improving the draft design ensuring optimal use of space - Submitting the final plan to Kingston City Council, Victoria, Australia for permit application (if necessary) Experienced freelancers with a proven track record in architectural planning, knowledge of local building regulations, and a keen eye for space maximization will be id...

We're in search of an experienced and proactive Business Development Representative (BDR) to boost our cybersecurity services business. Your responsibilities will include identifying and finding new leads, as well as performing cold outreach via LinkedIn, Facebook, and Email. Key Qualifications: - I'm looking for someone with a fair understanding of the cybersecurity industry. - Your sales experience is crucial for converting these leads into real business opportunities. - Cold outreach skills are a must. You should be comfortable reaching out to potential clients in a non-intrusive but persuasive way. - Fluent English, strong communication and interpersonal skills. - Self-motivated and able to work independently. - Strong organizational...

I'm looking for a talented graphic designer, who can help me establish a unique brand identity for my business. The primary focus of this project will involve designing a logo, brochure, and social media graphics, all of which should effectively communicate and solidify my brand's image. Key Requirements: - Create a captivating and memorable logo design that resonates with my target audience. - Develop a visually appealing brochure that reflects my brand's personality and values. - Design engaging social media graphics that align with the overall brand identity. The ideal candidate for this project should: - Have a proven track record in graphic design, particularly in creating brand identities. - Be hig...

Expectations for this role: * Excellent video editing skills * Best in skills with tools and graphics * You have 100% freedom to be creative and do the editing these videos. Industry: These will be IT training videos or productive videos. Duration: It is a long-duration project Payment: /Video or fixed amount we can plan it. Initial payment: INR 200 ( Per video ), which we can increase as per quality and your deliverables. Workload: Initially 2 videos per week and can increase to 4-5 videos per week. If qualified, committed and ready for the long term, then only apply. Please share your portfolio to be considered for this role. ( Automatic reply and copy past bid, will be automatically rejected :) ) Thanks.

I am seeking a researcher to help me develop a comprehensive research protocol that will focus on the primary goal of identifying preventative strategies for falls among the elderly in their home environment. Ideal skills and experience for the job include: - Proven background in designing research protocols, particularly within the field of geriatrics or injury prevention. - Comprehensive knowledge of the root causes of falls among the elderly. - Ability to develop strategies that are not only preventative but also feasible to implement within a home environment. - Prior experience with geriatric and/or home-based research is a plus. - Strong analytical skills to identify common risk factors and propose evidence-based solutions. - E...

I am in need of an experienced business plan writer to help me craft a detailed business plan with the primary aim of attracting angel investors. The plan should be completed within the span of one month. Key requirements include: In a business plan for bridal jewelry , several key topics should be covered to ensure a comprehensive and effective strategy: Executive Summary: Provide a concise overview of the business concept, target market, competitive advantage, and financial projections. Business Description: Detail the mission, vision, and objectives of the bridal jewelry distribution business. Explain the need for bridal jewelry in the market and how we will fulfill that need. Market Analysis: market r...

I'm looking to add new features to our WordPress website. - Message center where correspondence between us and client are kept with the ability to send emails and reminders. - Login/signup (already set up. Need to review) - forget password (already set up. Need to review) - Change password (already set up. Need to review) - User dashboard (manage profile) - Document management (Upload/View/Download) - Subscription plan - Recurring payment (Auto-renewal subscription) - Payment gateway integration - Payment of additional fee via website - Admin Panel: User management with uploaded document by customer and having an option to upload a document - Subscription management

I'm seeking a skilled 3D artist to create a photorealistic render of steel doors. - The job requires rendering the model in exact detail, capturing the robustness and aesthetics of steel doors. - Relevant experience in photorealistic 3D rendering is necessary. A portfolio reflecting such work will be greatly appreciated. - The final output will be used for marketing, so accuracy and attention to detail are paramount. - Having prior experience in architectural or related product rendering could be advantageous. - Working knowledge of industry-standard 3D graphics software like Blender, 3ds Max, or similar would be ideal. It's an exciting opportunity for those who enjoy transforming an idea into a tangible reality. Looking forwar...

I have over 60 newspaper clippings that I need transcribed into Google Docs. These are old newspaper clippings that have been scanned in. - I need the text transcribed in less than a week - Please transcribe the text as simple text without special formatting. - There are no images or graphics that need attention, so don't worry about describing them. Ideal skills for this job would be: - Proficiency in English - Excellent typing skills - Experience with transcription - Familiarity with Google Docs REAL BIDS ONLY. EACH ARTICLE IS DIFFERENT LENGTHS. DESCRIBE IN YOUR BID HOW YOU WOULD LIKE TO BE PAID SUCH AS PER ARTICLE, WORD COUNT, ETC.

...Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience. Overview This vacancy is for upcoming short-term projects that will happen intermittently. Each project is likely to last between 3-5 weeks and would...

I have a set of old drawings in IMG format that I need converted to PDF format that is acceptable to a building dept for upgrade permits. We want to add a deck in front of the garage which will be the width of the garage appx 19' x 15'. If you have experience in architectural drawing, drafting and design, and proficiency in working with PDF formats, then you're the freelancer I'm looking for. Unfortunately, I do not have specific features or elements that I want to incorporate in my deck plan. It'll be great if you can provide some suggestions on possible seating. I'm only looking for help with the drawing and end result would be something I can submit to city of San Diego building dept for a...

I seek an experienced stop-motion animator to create a course animation that'd run for approximately 1 hour 48 minutes. • Animation Style: Your forte should be stop-motion animation. Your creativity and sense of timing are key for this project. • Preferred Style: Although I skipped a question concerning 3D style, if you're skilled in that area, it may boost the final outcome. • Project Length: The completed animation should span around 1:48 minutes, ensuring that the course's key points are covered creatively and engagingly. Therefore, if you have proven experience in stop-motion animation and can deliver high-quality work within a specified timeline, you're just the candidate I'm lo...

I'm looking for an animator who's experienced in creating stop-motion characters with a high level of realism. Your main task is to generate characters for a virtual world series that is primarily targeted towards teens. These characters should not only be engaging but also allow for seamless incorporation of advertisements. Skills And Experience: - Proficient in continuous -motion animation -Video and Voice over for characters - Can create highly realistic characters - Experience in working on projects for teens - Understanding of how to subtly incorporate advertisements into character design and animation The series is ongoing, so a successful collaboration could lead to continued work. Please share relevant samp...

This project will accomplish a One Minute Animation in motion graphic. This Project Will Take Information From The PDF the client send Before

Hi we're starting a digital subscription gifting platform called gift an App.. It allows you to gift subscriptions of all digital platforms like OTTs, music apps, health fitness, news apps etc.. I'm looking for a marketing agency to work on two key areas - social media marketing and SEO. - Social Media Marketing: I'm particularly interested in promoting my brand on Facebook and Instagram, as well as through Google ads. Creativity and an understanding of my target audience are crucial. I want some who has creative ideas for the ads and can design and implement them - Search Engine Optimization (SEO): My primary goal is to improve organic search results for my website. I am looking for a plan from your side with a ...

I'm looking for a seasoned ad designer who can create highly engaging IPTV ads targeting working professionals aged between 25 and 54. The purpose is to create quality promotional content that can generate potential leads for my brand. Key requirements: - Proven experience in creating IPTV adverts - Strong understanding of how to generate leads - Proficient with targeting working professionals in the 25-54 age range - Solid background in creating promotional content The ideal candidate would provide me with a successful promotion strategy. They should bring innovative ideas and have a creative mindset. The focus should be on maximising the lead generation potential within our targeted demographic. I expect the proposals to include ...

...with experience determining the properties of retaining walls, to evaluate my wall which is currently in a good condition, without issues. Your task will include: - Identifying if the wall is indeed a retaining wall. - Providing estimates for the cost of installing a wooden beam, considering the removal of the wall. I would need someone local preferably to come out and identify if this wall is load bearing or not (circled in red). I plan to open this wall up- if it is load bearing I need to be setup with a contractor that can install a beam for me. But I want to know if you can determine remotely if this wall is load-bearing? If it isn't load-bearing, I can handle the work myself. However, if it is, I&...

I am in need of a web developer who can create a Real Estate Transaction Standard (RETS) website. The primary aim of this site will be to generate neighborhood market reports automatically. The reports should include specific data points like average sale price, number of sales and days on market. Here is a example website: As you can see on that page, there are all the communities. You can click "abacoa" for example in Jupiter communities (you probably have to make a fake login to check it out) but here you can see the top active properties in Abacoa neighborhood but most importantly there is a market report tab. This tab showcases the sold homes history in that neighborhood that is dynamic so that URL updates daily. We...

I'm looking for a professional and corporate style. I need someone to format my plan document. I'm looking to transform a standard word document into a visually appealing, professional and corporate format. Ideal Skills and Experience: - Proficiency in Microsoft Word - Experience in document formatting - Understanding of professional and corporate design aesthetics - Attention to detail and ability to follow specific guidelines

I'm looking for a skilled digital marketer to create and manage targeted campaigns on Facebook and Instagram for my brand. Key Responsibilities: - Develop and execute a strategic social media plan that aligns with our brand goals - Create visually appealing and engaging content to promote on Facebook and Instagram - Drive growth in our follower count and increase sales through these platforms Ideal Candidate: - Proficiency in Facebook and Instagram advertising - Demonstrable experience in social media campaign creation - A creative thinker with a keen eye for visually appealing content Looking forward to hearing from qualified candidates.

I am seeking an experienced game developer who can design an adventure-themed mobile game. To bring my vision to life, I would like the game to have a old school pixel art syle style. The ideal candidate should provide: - Experience in adventure game development for mobile platforms. - Proficient in creating and incorporating pixel art graphics. NES ,SNES, GAMEBOY Aesthetic or More in line with the moden pixel art style of Terraria , with charm to it. - Strong understanding of game play-meets-storyline integration. The right freelancer will aid in developing a game that is both visually appealing and engaging with an immersive adventure storyline. I look forward to seeing your portfolios, along with examples of similar works complet...

I'm in need of a professional who has a strong understanding of and can effectively replicate a design from an image I will provide. Key Requirements: - Ability to work with : You must have a solid understanding of the platform's capabilities and limitations. - Image Replication: Your primary task will be to replicate a design from an image, ensuring that the layout, structure, and design elements are accurately reproduced. Your application should include: - Detailed Project Proposals: I'm looking for a freelancer who can clearly outline their approach to this project, demonstrating their understanding of the task and how they plan to execute it. Please note: - I will requi...

Here is your rare opportunity to make Good Money!!! Do you thrive in a fast-paced environment where your success is directly tied to your effort? Are you passionate about connecting businesses with the power of a stellar website? If so, we want YOU on our team! We're a High Converting Website Design Agency looking for a driven, commission-only sales superstar to join our ranks. In this role, you'll be responsible for: Prospecting and Cold Calling: You'll identify potential clients who need a website refresh or a brand new online presence. Be prepared to make a positive first impression and build rapport over the phone. Understanding Client Needs: You'll have a knack for uncovering ...

We are looking for a talented and fast-paced graphic designer/animator to create 21 high-quality assets for our website, Dealer Essential. These images will be used to enhance our Products page and other sections of our site, highlighting the benefits and features of our software for small-medium dealerships. Project Details: - Delivery Timeline: 2 days - Number of assets: 21 - Page Link: Design Spec Example: ---Experience in creating professional, high-quality website images/animations ---Ability to understand and visually communicate the key benefits and features of our software ---Fast turnaround time without compromising on quality ---Familiarity

...an expert with a knack for traditional architecture to create detailed floor plans and stunning 3D renders of a residential property. Key Responsibilities: - Develop comprehensive floor plans - Create High-Quality 3D Renders of both the exterior and interior Skills/Experience: - Proficiency in Revit is a must - Strong understanding and appreciation of traditional architectural design - Proven experience in creating interior designs - Impressive portfolio showcasing skill and creativity in 3D rendering - Attention to detail is key This project will require the conversion of our ideas into a useable and aesthetically pleasing design. Special emphasis should lie on the traditional architectural stance and the interior should not be omitt...

...looking to set up a laundromat business and need an expert to identify a viable location and create a layout plan for the same. Key Project Specifics: - Location feasibility and selection - Layout plan of an open-concept store Here's what I envision for my laundromat: - Variety of services including self-service washing machines, coin-operated machines, and drop-off service - The laundromat to have 16-20 sets of washing machines and dryers - An open-concept layout that creates a spacious, easy-to-navigate environment Skills & Experience: - Experience in commercial planning and layout design - In-depth understanding of laundromat operations - Strong knowledge in location analysis for businesses, pre...

I'm looking for a skilled freelancer to assist me with a cold calling campaign targeted at individuals. Our primary goal is to verify the identity of these people. The idea is to make sure the person receiving the call is the same individual we have on record. - I'll provide you with the information you need to make the calls. - Your role will be to engage them in a brief conversation, verifying their identity. - Upon successful verification, we plan to offer a bonus to the person. The ideal freelancer for this task should have: - Previous experience in cold calling. - Excellent communication and interpersonal skills. - A professional and trustworthy demeanor. - Understanding of the...

I'm looking for a professional and creative PowerPoint expert who can convert my content into an engaging sales/marketing presentation focusing on Market Analysis. - The content is all set, requiring your designing services only. - The presentation will highlight market parameters including Competition, Consumer Behavior, and Market Trends. - It's crucial that you convey the information in a captivating and understandable manner, aiming to pitch our sales strategies effectively. Ideal Skills: - Proven experience in designing PowerPoint presentations, preferably for the sales/marketing sector. - Proficiency in utilizing advanced PowerPoint tools and graphics. - Strong understanding of effective presentation techniques for sales/marketing. - Experie...

I'm looking for a skilled graphics designer to help me create assets for a 2D game in Unity. The game is aiming for a fun and engaging cartoon art style. Key Deliverables: - Character animations: I need a range of animations for the main character, including running, jumping, and attacking. - Enemy animations: Several animations for different enemy types, including their attacks and movements. - Background layers: I require a multi-tiered background, featuring five distinct layers. Skills and Tools: - Expertise in Unity 2D and the use of a Level Editor. - Proficient in animation software to create engaging character and enemy movements. - Strong experience in creating assets for games, understanding the unique requireme...

I need a talented graphic designer who can create engaging cartoon-style comic graphics for my website. Ideal Skills: - Proficient in creating cartoon-style graphics - Experienced in creating content for websites Reference: I need 5 different graphics. I will need them fast.

Hi Clara, here is the new client submission for 5/25- 5/26 design work. They are an existing business so you're not working from scratch. This weekend is a major US holiday so I'm working around family plans etc. What time frame do you plan to deliver and what window so I need to send revisions as this needs to be complete this weekend for launch? Thank you!

I'm looking for an interior designer to completely transform my living room into a minimalist haven. My living room is less than 40 square mt and I am interested in a simple yet sophisticated aesthetic. Key tasks include: * Analyzing the current state of the room and suggesting improvements * Developing a new layout plan * Providing a minimalist design concept that maximizes available space Ideal Skills and Experience: * Proven experience in minimalist interior design * Portfolio of designs for comparable spaces * A deep understanding of space planning and functionality * Creativity and innovative approach in using small spaces effectively Your bid should include design plan, sourcing furnishings and accessories, and imple...

Hello talented designers, I am looking for a skilled and creative graphic designer to help elevate the branding and packaging of our cannabis brand. We are seeking someone with experience in the cannabis industry who can deliver unique, eye-catching designs that reflect our brand's identity and appeal to our target audience. Responsibilities: Develop branding materials, including logos, color schemes, and brand guidelines. Design packaging for various cannabis products, ensuring compliance with industry regulations. Create marketing materials, such as banners, flyers, and social media graphics. Collaborate with our team to bring creative concepts to life. Requirements: Proven experience in graphic design, particularly within the cannabis i...

...es imprescindible, puesto que para escribir de la energía universal, los chacras, los guías espirituales u otros se requiere comprensión sobre el tema). Empezaremos trabajando una media de 2 horas diarias, quizás 3, y si la persona trabaja bien, ampliaremos a media jornada o incluso le delegaremos otras tareas a fin de que pueda ampliar su horario con nosotros. Tareas a realizar: - Creación y revisión de la estrategia global de posicionamiento y ventas, que permita que entren cada vez un mayor numero de personas y que se dirijan a la compra. - Creación de artículos que posicionen el blog. - Análisis y seguimiento de las mejoras implementadas para que se pueda ver como mejoramos cada mes. ...

...an architect to design a modern style triplex villa. The total area is 110 square meters and the project is expected to be a contemporary, sophisticated and functional living space. Key requirements include: - Designing the villa specifically in a Modern style - Crafting a layout that blends open plan living with separate rooms for privacy. This means ensuring there's a balance between communal areas and private spaces. - Incorporating key features such as a private garden or terrace, multiple balconies and rooftop access. These features are essential and should be integrated seamlessly into the design. Ideal candidates for this project should: - Have a strong portfolio of modern architectural de...

My project involves creating a one-stop eCommerce website dedicated to selling a wide variety of building materials. I'm aiming to create an appealing and user-friendly platform where customers can make secure purchases using their Credit/Debit Cards. Key functionalities and deliverables, I'd envisage for this project include: - A wide range of product categories that covers all types of building materials - from flooring and tiles to plumbing supplies and wood and metal materials. - Credit/Debit Card payment integration to facilitate seamless transactions. As for your expertise, I am looking for a freelancer who: - Has extensive experience in building eCommerce platforms. - Is competitively knowledgeable ...