Possibilities for a restaurant to entry to the Swedish market

Currently I am writing my Final Thesis Exam and I got block with some things . My final thesis exam is about a danish restaurant that is trying to expand his activities to the Swedish market , especially to Gotenburg . I have to find out if the Swedish market is a proper market for this kind of business and if the choice will be benefit . I have a projects as a model , but the time is pressing me a lot