Previously working client side for global technology brands, Sitecore and Acquia, alongside a strong network of agencies across Australia and New Zealand, I now help B2B SaaS start ups and scale ups to grow their revenue, audience and brand through marketing campaigns.
For one of my clients, EZBILLING360 I've recently built out their email sequences to nurture:
* Free trial sign ups (converting to paid subscription)
* Signed up to the blog (converting to free trial)
* Customer onboarding (ensuring they use the product)
This was built out in Mailchimp.
I was also responsible for the email strategies at Sitecore and Acquia - creating email nurture content from blog posts, webinars and events. I have a good understanding of writing persuasive content that converts - it really is just understanding the target audience and their needs well, and making it as easy as possible for them to access information about those needs.
I'd love to help with your email strategy/execution.
Cheers
Nicole