Darinka Lalić Malbaški
MARKETING MANAGER
Serbia
* Dedicated marketing professional with ten years experience gained in the competitive Australian, European and Middle Eastern markets.
* Sound understanding of the strategic marketing function and operational processes.
* Exceptional command of spoken and written English language mastered through intensive university coursework, copywriting practice, extensive travel and international work experience.
* Articulate, performance-driven, big-picture thinker with a discerning eye for detail and excellent communication and presentation skills.
* Skilled at establishing genuine rapport with diverse groups ranging from executives to support staff.
* Acutely aware of cultural sensibilities and the need for localised approach to marketing communications efforts.
* Continually striving towards innovation by implementing new concepts and utilizing the Internet and New Media to enhance marketing performance.
* Acted as brand guardian across all business units and markets to ensure consistency and accuracy in all methods of communication.
* Developed overall strategic marketing direction and translated it into actionable tactical steps to meet business objectives across all market segments.
* Developed and implemented seasonal marketing promotional plans for point-of-sale offers and new product launches.
* Managed the marketing department and ensured productive workflow between external suppliers, creative and PR agencie