Complete SEO on site off site development with PPC - 11/11/2023 10:57 EST

We seek an experienced PPC/SEO professional adept in using our [login to view URL] subscription. The candidate should have a comprehensive understanding of SEO, encompassing PPC, social media marketing, backlinks, keyword rankings, and other prevalent strategies. **Tasks and Responsibilities:** 1. **Website Audit & Keyword Research (via our SEMrush subscription):** - Perform a detailed website audit to pinpoint technical issues and on-page optimization opportunities. - Execute in-depth keyword research to identify relevant, high-traffic keywords that align with our business objectives and audience. - Analyze competitor websites and devise strategies to match or exceed their keyword rankings. 2. **On-Page SEO:** - Enhance website content, metadata, headers, and URLs for improved search engine visibility and user experience. - Upgrade site architecture, speed, and mobile-friendliness for enhanced performance. 3. **Content Development & Optimization:** - Formulate and implement a content strategy for creating SEO-friendly, engaging content. - Consistently produce blogs, articles, and other content forms to build authority and drive organic traffic. 4. **PPC Advertising (ongoing campaign):** - Conduct detailed keyword research for PPC campaigns. - Craft targeted ad copies, optimize landing pages, and monitor campaign effectiveness for optimal ROI. 5. **Social Media Marketing (Facebook, Instagram presence):** - Develop a social media strategy to boost brand exposure, engage the audience, and increase website traffic. - Produce and schedule captivating social media content, run targeted ads, and evaluate performance metrics. 6. **Backlink Building (using SEMrush):** - Identify potential backlink sources such as authoritative sites and influencers. - Tailor an outreach strategy for acquiring high-quality backlinks (minimum 300 DA 60+ backlinks/month). 7. **Competitor Analysis:** - Assess competitor websites and SEO tactics to spot weaknesses and opportunities. - Implement strategies to outperform competitors and bolster online presence. 8. **Monitoring & Reporting:** - Establish robust tracking and analytics to monitor key performance indicators. - Regularly report on SEO progress, keyword rankings, traffic data, and campaign outcomes. **Additional Requirements:** - **Target Audience:** Focus on a national audience for SEO and PPC campaigns. - **Expected Results Timeline:** Aim for noticeable improvements in SEO and PPC within 1-3 months. - **Desired Expertise:** - Proficiency in [login to view URL] (subscription provided). - Proven track record in SEO and PPC campaign management. - Expertise in keyword research. - Experience with on-site and off-site optimization. - Familiarity with national SEO and PPC targeting. - Ability to achieve results in a short period. Qualified candidates with the required expertise and experience are invited to bid on this project. The website is: [login to view URL]