Logo needed for a new mobile tv destination. The mobile TV channel's name has four letters and ends .tv. The logo must be compelling, and needs to have a strong brand look. However, it MUST be simple, crisp and clean and non-disruptive visually when used as a ‘bug' on the bottom right corner of the video. The logo must be very easy to read,and easily recognizable even when used as a "bug" on video streaming on mobile phones. We also need the delivery of the logo to include the logo in layers, and also as an alpha channel. The job assignment includes a tag line which, at times, will be used under the logo.