Social Media Marketing

We are looking for a social media expert/strategist to evaluate our marketing efforts for optimization. Media Strategist/Expert Responsibilities: • Develop and maintain a comprehensive social media strategy to increase visibility and traffic across all Trans Contractors Group brands, products and services. • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success • Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks. • Work with all Trans Contractors Group brands to explore and identify ways to integrate social media into business strategies and marketing campaigns. • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely. Experience: • BS/BA degree from an accredited college or university or 3-5 years of proven experience in advertising, communications, marketing, and public relations. • Excellent written and verbal communication skills • Knowledge of graphic design best practices and principles for both print and web projects • Strong technical background with advanced computer skills • Ability to work independently and as a member of a team, as well as independently • Aptitude to develop and maintain strong working relationships with both internal and external stakeholders • A solid understanding of ethical search engine optimization techniques • Exceptional leadership capabilities and strong interpersonal skills • Extremely strong communication and presentation skills • Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software) • Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, Tweeter, and Social Mention. • Experience with creating and identifying quality social media content related to Commercial Transportation, Trucking, Unemployment, Turnover, Homelessness etc. is preferred. • Experience developing and launching email and text messaging campaigns preferred • Ability to work effectively under deadlines and juggle several assignments simultaneously • Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required • Data, analytics, and metrics oriented Technical Addendum: • Experience using: o Microsoft Word, Excel, PowerPoint, and Outlook 2007 or 2014 o Adobe Design Suite CS4 or CS5 (Photoshop, InDesign, Illustrator, Dreamweaver, Flash) • Strong understanding of HTML and CSS • Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems.