Lead-Boosting Facebook Campaign

I am in urgent need of an expert freelancer to manage and execute a Facebook Ads campaign with the primary goal of generating leads. The campaign will target two distinct age groups: working professionals aged 25-40 and retirees over 60. While the primary product or service for these leads was not specifically decided upon, the campaign should remain adaptable, potentially focusing on markets like health and wellness, financial services, or home improvement, depending on strategic advice and market research. **Ideal Candidate Skills:** - Proficiency in Facebook Ads Manager - Experience in targeting both working professionals and retirees - Ability to research and advise on the best product/service to focus on based on the target demographics - Strong background in lead generation campaigns - Excellent analytical skills to optimize campaigns for the best ROI - Creative mindset for engaging ad creation **Responsibilities:** - Develop a comprehensive Facebook Ads strategy focused on lead generation - Create engaging ad content suitable for both target demographics - Continuously monitor and adjust campaigns for optimal performance - Provide regular reports on campaign performance and insights **Requirements:** - Portfolio showcasing previous successful Facebook Ads campaigns, especially those targeting similar demographics - Clear communication skills and responsiveness - Demonstrated knowledge of analytics and adjustment strategies for ad campaigns Though not mandatory, it would be a bonus if you have experience or understanding of the home improvement as these may play a crucial role depending on further project developments. Your expertise will not only drive our lead generation efforts but also significantly impact our business's direction and success in these competitive sectors.