Branding and Communication Project for a Premium Moroccan Culinary Brand

Hi, We are launching a premium culinary brand, LUZ, specializing in high-quality Moroccan food products. Our mission is to share the unique tastes of Morocco with the world. We are seeking an experienced branding and communication professional or agency to help us create a compelling brand identity and communication strategy for LUZ. Something reminiscent of the moroccan style. Brand Name: LUZ Slogan: Tastes of Morocco Scope of work: Brand Identity Creation: This includes logo design, color scheme, typography, visual style guidelines, packaging design for our range of products. Products: Culinary argan Oil and Luz Cream (Almond spread cream) Brand Communication Strategy: Develop a comprehensive communication strategy which includes positioning, brand messaging, PR strategy, and digital marketing strategy. Marketing Collaterals: Create a suite of marketing collaterals including business cards, brochures, banners, promotional materials etc. Social Media Strategy: A detailed social media strategy that includes content ideas, posting schedule, engagement strategy, etc for platforms like Facebook, Instagram, and LinkedIn. Candidates should have a strong portfolio demonstrating expertise in both brand creation and communication. Experience in food & beverage branding would be highly desirable. If this project aligns with your skills and interests, we would love to hear from you. Please include a link to your portfolio and tell us a little about your experience working on similar projects. We look forward to working with a passionate professional who can help us shine the light on Moroccan flavors and bring the brand LUZ to life. OUR VISION: To become the global ambassadors of authentic and natural flavors from southern Morocco, the land of the rare and unique Argania Spinosa. We are committed to bringing to kitchens around the world products that respect the environment, people, and come from a certified and sustainable production process. We aspire to create a deep connection between consumers and the roots of our products, celebrating biodiversity, the uniqueness of the territory, and Moroccan culture. LUZ is our commitment to sustainability, quality, and authenticity, through which we bring a piece of Morocco to the table. ABOUT US: LUZ is the fusion of rich Moroccan flavors and Italian authenticity. We are passionate about food and stories, determined to share our world with the world. Our story begins in Turin, where we were born and raised with a dual cultural heritage. On one side, Italy, with its ancient culture and beloved cuisine. On the other side, Morocco, the country of our parents, with its vibrant traditions and intense flavors. This union of cultures, tastes, and aromas gave birth to the dream of LUZ. LUZ is the essence of our story, a tale of Moroccan roots and Italian life, a story of family and a passion for food. It is this very passion that has led us to share Argan oil, an authentic touch of wellness, cherished in Morocco for both its culinary uses and the benefits it brings to health and beauty. Produced by women in cooperatives in Morocco, through an environmentally friendly and traditional process, Argan oil is more than a mere ingredient: it is a connection to the land, its people, and an ancient history. It is rich in vitamin E, essential fatty acids, and antioxidants, precious elements for the health of the body and skin. We wanted to bring this treasure to Italy, hoping to add a new chapter to the story of Italian cuisine that celebrates diversity, quality, and sustainability. LUZ is not just an opportunity to discover new flavors, but also a way to contribute to the empowerment of Moroccan women and support local economies. Join us on this journey, to discover Argan, to feel its story, and to savor its uniqueness. A taste of Morocco, a chance to make a difference, to illuminate your table and your lives with its flavors and benefits.