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Women in Business Communication – 5 Tips To Win The Deal
Women are an integral part of the business world today. Poised, authoritative and confident most women feel they have to sacrifice likability for authority. If you have to list three major traits of any successful business communicator, these would be credibility, likability and authority – not necessarily in this order.
With women, the likability factor is high, which often creates a positive first impression and thereby gives them an edge over their male counterparts. At the same time, this can fast become a weak point if they are not able to immediately balance this factor with credibility and authority. As a business woman, you have to build on the likability factor rapidly and maximize its impact to show your audience that you are credible and authoritative at the same time. Here are 5 critical tips that can help you do this:
1. Control the direction of the discussion
Forget about social manners when you are in a business discussion. Interrupt if you must for this is common in business discussions. Focus on controlling the direction of the discussion and holding your ground.
2. Be linear in your conversation
The most effective way to communicate in business is the linear way. You need to speak directly