I need help finding packaging for my jewelry businessdela

Seeking App developer for my Candy Game app Project.

As a business expert, I need a detailed and functional document which outlines the features and functionalities of a digital platform I'm envisioning for stock traders. This platform aims to significantly enhance the trading experience for users and facilitate their access to a wide range of tools and information. Key Features: - Real-time Market Data: Users should have access to live and accurate market information to make informed decisions. - Automated Trading Tools: The platform should offer various automation features for traders to streamline their trading activities. - Portfolio Management: A system for users to efficiently manage and track their investments. - Technical Analysis Tools: The platform should provide advanced tool...

I am looking for an experienced auto broker who specializes in used cars. My preferred type of car is a sedan and my budget is below $10,000. Ideal Skills and Experience: • Extensive experience in car brokering, especially used cars. • Deep knowledge of sedans. • Proven track record of finding cost-effective deals. • Excellent negotiation skills. The Job: • Find used sedan cars that fit within my budget. • Expertly evaluate the condition and value of the car. • Advocate for me in negotiations to ensure the best possible price. Priorities: • The car must be fuel efficient. • The condition, history, and pricing of the car must be transparent and verifiable. If you have a keen eye for v...

I am seeking an experienced Software Developer to bring my business idea to life. This Software will be designed to provide services to a broad spectrum of consumers. Key skills include: - Proficient in various software development methodologies - In-depth understanding of user interface - Ability to translate my ideas into functional software Ideal candidates should possess a strong track record in creating customer-centric software from conception to completion. Your ability to offer innovative and creative technological solutions could help craft a service that will fully engage our user base.

...acquisition process for our real estate wholesaling business in Baltimore, MD, Cleveland, OH, and Memphis, TN. This includes sourcing both on and off-market properties, analyzing deals, making offers, and conducting skip tracing and cold calling. Additionally, we require assistance in finding cash buyers and gathering their buying criteria. In Baltimore, properties can be wholesaled or listed with a realtor since we have a licensed realtor on the team. Responsibilities: - Source on and off-market properties in Baltimore, Cleveland, and Memphis - Calculate ARV, repair costs, and MAO - Make offers and negotiate deals - Present options for wholesaling or listing with a realtor to off-market sellers in Baltimore - Conduct skip tracing and cold calling - Record...

I am in need of an experienced web developer to create a site that caters to a business professional audience. Key Project Details: - The main purpose of the site is to serve business professionals. - The desired functionality includes: - User registration and login - Online shopping cart - Contact form Ideal Skills and Experience: - Proven experience in developing websites for business-oriented audiences. - Proficiency in implementing user registration, login, and secure online shopping cart systems. - Strong background in creating user-friendly and visually appealing websites. - Good knowledge of web design and development principles. - Excellent communication skills to understand and translate my vision into a funct...

I'm working on a business proposal project and seeking a professional to help me transcribe and code my interviews. Key requirements: - Transcription: I need you to transcribe 1-5 interviews with a high level of detail. You'll be coding, editing, and cleaning up the transcription for clarity. - Thematic Analysis: You're expected to assist in coding the data in a way that captures the essence of the responses in line with the descriptive nature of the study. Ideal Skills and Experience: - Prior experience with thematic analysis in descriptive research is a must. - Proficiency in transcribing and coding qualitative data. - Excellent attention to detail to ensure the transcription is accurate and the coding reflects the nuances of t...

I'm looking for a skilled graphic designer to create a modern packaging design for my brand. Key Requirements: - Modern Aesthetic: The design should reflect a contemporary, sleek style that resonates with my target audience. - Brand Cohesion: Along with the packaging, I also need a new logo, brand guidelines, and product labels that complement each other seamlessly. Ideal Skills and Experience: - Proven experience in product packaging design, particularly with a modern aesthetic. - Strong branding skills to ensure the packaging aligns with the new logo and brand guidelines. - Proficiency in creating product labels that are both visually appealing and informative. About The Design: It's a design for ...

I'm in need of a talented designer to create a modern and clean style cartoon character to serve as the mascot for my popcorn business. This character will be the face of the brand, featuring on various marketing materials and the popcorn packaging itself. Key Requirements: - The character should be a cute and engaging representation of a chow dog. - The design style should be modern and clean, similar to popular food mascots like Tony the Tiger or Chester the Cheetah. - The character needs to express emotions of playfulness, friendliness, and approachability. Primary Platforms for the Mascot: - Online advertising - Physical packaging - Storefront displays If interested, I'll provide you with an attachment containing examples of...

I'm launching a new agency and need help with two crucial branding elements: a compelling business name and a captivating logo. * Business Name: * Catchy and memorable * Reflects the agency's values and mission * Available domain name and trademark * [Optional: Specify desired name length or style] * Logo Design: * Unique and professional * Visually appealing and memorable * Scalable for various applications * [Optional: Specify preferred colors, style, or inspiration] Ideal Skills and Experience: * Proven experience in naming and branding * Strong understanding of design principles and aesthetics * Ability to create logos that are both creative and professional * Excellent communication and collaboration s...

We are in search of a remote customer service freelancer who can effectively handle incoming inquiries from our clients. Key Responsibilities: - Responding to customer inquiries promptly, using primarily live chat communication. The ideal candidate will possess the following skills and experience: - Proven experience in a customer service role - Excellent communication and problem-solving skills - Familiarity with live chat support tools Looking forward to your applications. Please include your past experience in customer support in your proposals.

I'm in need of a product designer to create an innovative and attractive milk bottle. The design should be suited for dairy products. Here are a few specifics that I'm looking for in the design: - **Material**: My preference for the bottle material is glass. I'm specifically looking for a design that can be well-executed in this material. - **Capacity**: The bottle should have a capacity of either 500 ml or 1000 ml. I would require the designer to suggest the most suitable capacity based on the use for milk dairy products. Ideal candidates for this project should have experience in product design, ideally with prior experience in bottle design or packaging. A good understanding of the dairy industry and...

As an up-and-coming organization in the water supply sector, I am urgently seeking a freelancer with exceptional writing and storytelling skills to create an engaging company profile that will pique the interest of potential clients. Your tasks include: - Researching the history and background of our organization and finding interesting ways to portray this information - Detailing the services we provide, with an emphasis on how they meet the specific needs of the water supply market - Showcasing our accomplishments and projects, and converting them into compelling success stories Ideal Skill Set: - Exceptional storytelling abilities - A strong understanding or background in the water supply sector - Proven experience in creating company profiles - Excellent research sk...

I need 10-20 mockups as described below of the attached photo of Dog. The photo of cats is just an example so you'll know what I want. Here are the details: Inspiration: Please take a look at the attached images of cats wearing outfits. While I don't want exact replicas, I'd like you to draw inspiration from them for our designs. Unique and Colorful: Each outfit should be unique and vibrant in color. Feel free to get creative with patterns and designs! Two Outfits for Girls: I'd like two outfits designed specifically for female pets. One should have a Cinderella-inspired theme, while the other should be more "diva" style. For these outfits, please include "lashes" and jewelry on the ...

Having a contest because we want the best business card ever for our business. Key Requirements: - I'd like to include name and title, two phone numbers, email address, and website on the card. - I'm seeking a single design from each contender, so I'm holding a mini-contest for the best design. Ideal Skills: - Outstanding design ability and a strong portfolio of modern, eye-catching designs. - An understanding of what makes a business card effective, balancing creativity with professionalism. - Excellent communication and a willingness to take on feedback to refine the design.

I am looking for an experienced web designer who can create a professional corporate website for an ethics and compliance consultant. Key Features: Brand Delivery: The overall design must effectively communicate the company ethos and showcase our services and products. We are looking for someone who can interpret our brand brief and bring the brand vision and company values to life. Ideal Skills: - Web design experience (WordPress), especially with compliance corporate-style websites - Proficiency in UI/UX principles - Familiarity with designing for compliance / service-based companies - Strong communication skills to understand and effectively work within a team i.e. work alongside an SEO and marketing team Must provide examples of your previous wor...

I envision a logo that perfectly embodies the spirit of my business - dedicated to female entrepreneurs who appreciate the finer things in life. My business name is WOMEN IN BUSINESS. This logo should be able to communicate elegance, empowerment, and sophistication. Here are some key aspects to guide your design: - Color Palette: Use a mix of Pink and black to keep it stylish yet empowering. - Style: Opt for an elegant and script design to make it relevant and appealing to my audience. - Imagery: Incorporate an image that signifies women in business to make the logo more powerful and reflective of my audience. As for your skills, I would highly appreciate if you have extensive experience in logo design, id...

I have a file that I got a local artist to create. I use the software corel draw, they use photoshop. I'm needing an .eps file created so I can print off the 4 color seperations that make up this design. Please let me know something soon as I have to have this order completed tomorrow 5/2/24.

I'm seeking a creative graphic designer to produce a playful and fun logo for my cookie business. Key elements I need incorporated include: - Color pallet should include pink, blue primarily. Green and yellow are welcomed as secondary colors. - Neutral colors may be included as accents - The logo can contain representational shapes specific to a cookies or baking, etc. - The style should be engaging and not too business-like; think quirky, fun, and appetizing! Ideal freelancers should have substantial experience in logo design, a keen eye for color coordination, and an ability to reflect brand ideology through design creativity. A portfolio with relevant design samples is a bonus. Can't wait to see your fun and lively artistic in...

I'm starting a new endeavor in the personalized party favors sector and I'm after someone with an eye for sleek, minimalist design to create two logos. These will represent the full business name and a shortened version. The target audience for these logos is broad, covering young adults. The ideal person for this task will have a strong background in graphic design, particularly in minimalist style, and a solid understanding of how to design for varied audiences. ` I'd like these logos to have a color punch (HEX:#FF6EFF), as well as off white.

I'm looking for a skilled designer to create a vibrant and eye-catching label for my new fitness product - Smash Creatine Gummies. Here are the specifics that you need to bear in mind: - The name of the product is "Smash: Creatine Gummies." - The key ingredient to emphasize is "Creatine Monohydrate." - The label design should be in a "Bright and Colorful" style. Your main goal is to design a label that will be visually appealing and informative. The design should encapsulate the energy, vitality, and health benefits of the product. It's essential that the label stands out on the shelves and effectively communicates the product's core ingredient. The ideal candidate for this project should have experience in:...

I'm in need of comprehensive and detailed Australian databases. Specifically: - Medical databases, with a key focus on medical specialties. Medical databases should preferably contain reliable and relevant information about the different branches of medical specialties across Australia. - Business databases, encompassing detailed company profiles inclusive of industry category, phone, fax, email, physical address, etc. I'd appreciate getting more data, as in-depth as possible. The databases should be pre-existing or scraped and must be provided in Excel format, or .BAK for MSSQL server. Professionals equipped in big data collection, scrapping, and data analysis would be the most suited for this project. Knowledge about Australian medical and busi...

I'm looking for a talented graphics artist to create a tri-fold brochure aimed at advertising our services to business professionals. The style I have in mind is Earthy / soft but modern, so the designer will need to balance these two aspects effectively. The ideal candidate should have: - Proven experience in designing promotional materials, especially brochures - A portfolio showcasing modern, clean and sophisticated designs - Understanding of color theory, typography and layout Brochure Size: 8.5” x 11”, 2-sided Inside Design: The inside of the brochure should feature a soothing background with a blend of clean white linen interwoven with light colored wood, resembling an earthy yin and yang symbol. The left panel will depict oil being p...

I'm looking for an illustrator/packaging designer who can help me create 4-5 options of goodie bags packaging for children aged 3-8. It's important that the packaging is both engaging and practical. Key Responsibilities: - Create engaging and entertaining designs that appeal to both young children in the 3-8 age range and their parents. The design should be colorful, fun, and should hint at the surprise and excitement inside. Patterns could be a nice option. - Incorporate elements into the packaging that refer to celebration. This could be in the form of sparkles, confettis, party objects, ... but all should remain sofisticated and using colors that are pleasing to the eye. Each packaging option should have a different ma...

Hi, We are a software product called BizBaby. We're in need of an explainer video that targets businesses, aiming to showcase the benefits of my product, how it solves a common problem, and how it can enhance efficiency and productivity. Here is the video example im trying to achieve: I will record a video with voice based on the script, here: Key Requirements: - The video should be engaging and informative, striking a balance between entertainment and information. - I will provide designs for each section, however they will need to be animated, sounds and effects added. Ideal Skills: - Demonstrable experience in producing explainer videos -

Hi there, i I need a help to show Star Rating On Google Search Results for my website pages. For example if you search for a word 'Faceit Boosting' when my site is displayed in google search results i want UNDER the page title/meta text to show 4/5 Yellow Stars so viewers can easily find my link and click on it. I will show in image example

I need a graphic designer to help me create an eye-catching and luxurious packaging design for my honey. The product, which typically weigh between 100g-500g, should be showcased in a stylish and classy way. I have an idea already I just need someone to put it all together . I need the final product in adobe illustrator. Ideal talent should: - Have experience in designing luxury food packaging - Understand medium-sized product presentation - Have an eco-friendly approach, despite a luxurious touch preference - Be creative and innovative while designing - Show proficiency in using industry-standard design tools. Designs must capture the premium quality of our food products, express luxury, and stand out...

I am seeking an experienced business plan writer to develop a comprehensive business plan for my startup in the real estate industry, focusing on flipping and modernizing dilapidated homes in England. The ideal freelancer will assist in turning my initial concept into a structured and detailed business plan, which will be utilized to guide the business and attract potential investors. **Key Deliverables:** - Executive Summary: A captivating overview of the business concept and the market opportunity. - Market Analysis: A deep dive into the real estate market, analyzing trends, and identifying target demographics. - Strategic Plan: Detailed roadmap for property acquisition, renovation, and sales processes. - Financial Pr...

Looking for a bookkeeping super-star for my service-based business. The candidate will oversee the organization and management of more than 100 transactions a month. This is a long-term position where we'll start with full-time work while we catch up ? thereafter, part-time hours as required to keep my books in order. Key skills and experience needed: * Available for immediate start * Available for short-term, full-time work * Adept with Wix &/or a willingness to familiarise yourself with it so you can set-up Xero * Proven record in handling a high volume of transactions accurately * Experience in the bookkeeping of service-based industries, You'll be tasked with ensuring that our books are not only accurate but also u...

I'm in need of an experienced professional who can elevate my PowerPoint presentation to persuade a business executive audience. Key Requirements: - Transform a regular PowerPoint into a powerful, persuasive presentation - It should be designed with a business executive audience in mind, making it effective in a corporate setting - Incorporate a mix of compelling visuals, precise data representation and impactful content delivery - Ensure the design is clean, visually appealing and engaging Ideal Skills & Experience: - Proven experience in creating persuasive presentations, especially for corporate audiences - Proficiency in PowerPoint and advanced knowledge of design elements and tools - Understanding of business executive mindset and ...

I'm looking for a talented graphic designer to create a visually appealing flier. The flier will be used to advertise a vintage jewelry buying event aimed at retirement communities. The ideal candidate for this job should have a good understanding of design principles and experience in creating marketing materials, particularly fliers. It's crucial that you have a good sense of style and an ability to tailor designs for specific audiences. Key requirements for this project: - Proficiency in graphic design software - Experience in creating fliers (especially for events) - Understanding of design principles and audience targeting Feel free to showcase any relevant samples of your previous work. Looking forward to working with a talented...

I'm seeking a skilled graphic designer to create a trifold brochure for my business. The main aim of this brochure is to advertise our services to business professionals. 1. Diverse investments: Explore various strategies in real estate investing. 2. Financial independence: Achieve wealth and pursue personal goals. 3. Entrepreneurship: Be your boss, create unique strategies. 4. Creative potential: Design and renovate spaces to meet unique needs. 5. Community revitalization: Make a difference in neighborhoods. 6. Networking: Build connections and forge valuable partnerships. 7. Continuous learning: Develop skills and knowledge for personal and professional growth.

I'm seeking a talented digital illust...a unique, high-quality digital illustration suitable for printing - Incorporate the essence of long-lasting relationships, love, and celebrations into the artwork - Adapt to any specific themes or concepts I might have in mind Ideal Skills & Experience: - Proven experience in digital illustration - Strong understanding of design principles and techniques - Ability to create original, captivating concepts - Experience in creating artwork for special occasions or anniversaries is a plus. Please note that while I have not specified a particular style, I am open to suggestions and looking for a professional who can bring their creativity and expertise to the table. Looking forward to seeing your prop...

Tasked with creating an interesting, Wordpress real estate one-page business website. Even though I skipped the questions about the site's purpose, target audience, and design preferences, I'm trusting your expertise to decide what's best. See files for more info. Key Responsibilities: - Design a landing page that is catchy yet functional - Should be SEO-optimized - Page load speed must be fast - It needs to be mobile-friendly Ideal skills and experience: - Proficient in HTML, CSS, and JavaScript - Website design experience - Portfolio of previously designed landing pages - SEO knowledge - UX/UI design abilities

I'm seeking an IT Business Consultant with experience in virtual platforms to assess and propose a new tech stack for my virtual mediation business. Description: Entrepreneur looking for a skilled IT business consultant to recommend a cutting-edge tech stack and workflow recommendation for our new virtual mediation business. We aim to create an efficient platform that enhances client experience and automates crucial processes. Key Features: • Client Portal: Multi-client support for mediation cases and pre and post-mediation coaching. • Onboarding Automation: Streamlined forms, welcome packages, contracts, and payments. • Online Scheduler: Calendar integration for seamless appointment managemen...

...engaging, user-friendly eCommerce website for my small-scale electronics buying and selling company. The primary goal of this site will be to increase online sales, so the site should be designed with this in mind. Key Features: - **Shopping Cart**: It is essential for the site to have a secure and efficient shopping cart that can handle different types of electronic products. - **Customer Reviews**: I want to have a review system in place to build trust and engagement with our customers. - **Payment Gateway Integration**: The site should have secure payment gateway integration to facilitate smooth transactions with customers. Ideal Skills and Experience: - Proven experience in developing eCommerce websites. - Familiarity with creating websites for ...

I'm looking for a talented graphic designer who can create a minimalist, illustrative Instagram graphic for my latest blog post titled "How to Get Your Business Phone Registered to Avoid Spam Labels". Key Requirements: - Minimalistic Design: The graphic should be clean, simple, and in line with a minimalistic aesthetic. - Illustrative Style: I'm looking for an illustration rather than a photographic or typographic design. - Business/Communication Elements: Incorporating telephone or mobile icons into the design is a must. The design should subtly communicate the main theme of the blog post without being overly busy or cluttered. The winner will be asked to provide a Canva template, so please design your samples in Canva. Her...

I'm in need of an exceptional PowerPoint presentation aiming at potential clients. This should be designed to represent my professional service business, persuasively highlighting our strengths and what sets us apart from the competition. It's crucial for the presentation to be engaging, easy to understand, and help potential clients see the benefits of choosing us. Ideal Skills: - Strong background in creating business presentations - Experience in graphic design and visual storytelling - Understanding of marketing strategies in the professional service industry. Key Requirements: - Develop a comprehensive and engaging PowerPoint presentation - Apply content in a manner that is transparent and appealing to potential clients - Ensur...

I'm in need of a skilled and creative freelancer to assist in recording vlogs for my detailing business. The vlogs will be spontaneous and unscripted, with each episode lasting between 10 and 20 minutes. Key Responsibilities: - Capture high-quality outdoor footage - Ensure video content is engaging and on-brand. Ideal Skills and Experience: - Ability to operate any camera equipment efficiently, since I don't have any - Prior experience in vlogging - Knowledge of detailing business, a definite plus - Excellent storytelling and creativity Your work will greatly help in creating an online presence for my detailing business. Let's embark on this adventure together!

I need a professional to revise and add content to my Wikipedia business page. Specific areas of focus should be the main page including the introduction, products and services, company history, successful investments, and programs and partnerships sections. In terms of revisions and content additions, this entails fact-checking, verifying information, and updating the content for accuracy and currentness, while maintaining Wikipedia's guidelines and criteria. I can help provide relevant links for media and news Desired Skills: - Proven Wikipedia editing experience - Excellent research and fact-checking abilities - Knowledge of Wikipedia standards and rules

I'm in need of a well-designed static business website, built using Hugo. No dynamic content or contact forms will be required. Roughly 20 pages including landing page and a gallery show case page. Key Project Points: - **Purpose**: The site is to showcase my industrial business. - **Content**: The main focus will be on the products and services I offer. - **Design and Development**: I need a modern, professional design that reflects the nature of my business. The site should be clean, easy to navigate, and fully responsive. - **SEO Considerations**: Basic SEO guidelines should be followed during the development. Ideal Skills and Experience: - **Proficiency in Hugo**: Essential, as the website needs to be built us...

I have to present a project by PowerPoint and I have 10 minutes max to deliver it. I have 95% of the information but would like it in a well constructed format by tomorrow night I have had some feedback and would need to add it in, but this project would 10 pages max

I need a proficient researcher with a strong ability in business-related web research. Your task will include: - Thorough investigation of a specific business, which will be disclosed once selected. - I anticipate your report to guide informed business decision making. Hence precision, relevance, and a good measure of detail are essential. Ideal skills and skills: - Proficiency in web research - Strong understanding of market analysis - Detail-oriented - Strong report writing skills Please note, the deadline for this project is within a month.

I'm looking for a talented and experienced website developer to help me create a professional business website. The main goal of this website will be to provide information about my business to potential customers and partners. For a websites builder, who can put together a website for a consultancy restaurant agency. Website is already existing, branding colour scheme and logos are there, and all content that needs to be included. Website exists but slightly different at the minute. Key Integration Requirements: - Email Marketing Platform: The website should be able to seamlessly integrate with our chosen email marketing platform to help us gather and manage contacts, and potentially implement email marketing campaigns. - Soci...

I'm in need of a travel agency website that's modern, user-friendly and engaging. The site should cater to a wide range of travelers - from individuals to groups and business travelers. Key Features: - Online Booking System: A robust and secure booking system that can handle a variety of travel services with ease. - Destination Search Tool: This feature is crucial for the convenience of users in finding and exploring potential destinations. - Travel Blog: An interactive blog that provides valuable travel information, tips, and inspiration. The primary goal of this website is to increase bookings, hence, the design and functionalities must be geared towards attracting and converting site visitors into customers. Ideal Skills and Experience: - Prof...

I'm in need of a skilled video editor to work on my business-related videos. Key Requirements: - The primary goal of these videos is to provide a showcase for my products, hence the editing style is very important. I'm looking for a cinematic and dramatic style that will capture the essence of my products in a compelling manner. Ideal Candidate: - Proven experience in video editing, especially in creating product showcase videos. - A good understanding of different editing styles, with a particular strength in cinematic and dramatic editing. - Strong attention to detail and a keen eye for visual storytelling. - Proficiency in relevant video editing software to deliver high-quality, engaging content that aligns with my...

I'm looking for a talented designer who can create a sleek and modern flyer for our grand opening event and introductory offer. Key Details: - The flyer should convey the necessary details for our grand opening and the introductory offer we'll be providing. - Our brand logo and name should be prominently featured. - Service we offer needs to be highlighted. - The flyer needs to be provided in color, and gray scale versions. - Review website for branding scheme and photos, etc. Style: - The design should have a modern and sleek aesthetic, in line with our brand image. Ideal Skills: - Graphic Design: Experience in creating engaging and modern flyers. - Branding: An understanding of how to incorporate our logo and maintain brand consistency. - Copywr...

I'm in need of a creative and talented designer to help with a copier paper packaging design. Attached is a size template to work with. My brand is 'Dorado' and I have attached the logo. Also the word Copy Paper would need to be included on the packaging too. I have also attached some examples of other copier paper brand packaging that is on the market for inspiration. Ideal skills for this job would involve a deep understanding of packaging design, with experience in various types of paper packaging and an innovative mindset. Designers who can provide multiple concepts and iterations based on feedback are preferred. Initiative, creativity, and attention to detail are highly valued...

I'm seeking a designer to create visually appealing rolling papers for our brand The design should reflect our brand identity, ensuring our logo is represented prominently We ask to create 2 designs if you want to participate in this contest - 1 design based on some small guidlines from us : White and plain / text in gold or black, our logo and the word PREMPAVEE needs to be on it. - 1 design based on your own creativity and own wish ( as long our logo is on it and the word PREMPAVEE is mentioned) * WE DON'T ACCEPT AI images / designs ! The requirements / skills for this contest include: - Designing a regular square shape for the rolling papers - Crafting a design that is unique, eye-catching and aligns with our brand You'll be creating two desi...

I'm looking for an experienced animator to create a 30 second 2D animation video for my company. The video will focus on showcasing our product or service, providing a clear and compelling overview for our audience. We are a managed IT and cybersecurity services provider. MSP. Key Requirements: - The video should be engaging and informative, emphasizing the key benefits and features of our product/service. - The animation style should be 2D. I'm looking for a professional, clean, and dynamic look that resonates with our brand. - We require a voice-over in English. The narration should be clear, professional, and in alignment with the tone and messaging of the video.