How to improve shopify storedela

For my project, the primary objective is the seamless i...primary objective is the seamless integration of automated payment processing via Cybersource into my existing systems. Features Required: • A functionality for real-time transaction monitoring • An Automated payment processing mechanism with Cybersource Specific Integration: The system should be designed to integrate specifically with an E-commerce platform. Although I've not explicitly mentioned which platform, bidders with a proficient experience working with major platforms like Shopify, WooCommerce, and Magento will be preferable. Ideal Skills: Potential freelancers should possess high-level expertise in payment processing, APi integrations, and e-commerce platforms. Familiarity with Cybersource...

Deseo colocar un icono similar en mi página web, ambos están con shopify.

I'm struggling with a blurry pho...a blurry photo where objects are indistinguishable. I require professional enhancement to decipher the objects in the image. I also have video footage containing these objects for reference. Ideal candidates for this job should have: - Extensive experience in image enhancement - Proficiency in photo editing tools - Ability to work with accompanying video material - Strong attention to detail This task will require someone skilled in object identification from blurry footage and implementing the right techniques to improve overall sharpness. Please only bid if you have the necessary skills and tools to perform this task. Let's clarify this mystery picture together! Look like a phone to me I ...

...talented designer to create a unique and visually appealing logo for my new pet store, PORO. Here's what I'm looking for: - Design elements: The logo should incorporate both a dog and a cat, reflecting the range of pets catered to in my store. - Color scheme: The preferred colors are white and orange, to convey a warm and inviting vibe. - Brand Identity: The logo should be able to represent the essence of my store, which not only sells pet products but also offers grooming services. Ideal skills for this project include: - Proficiency in graphic design - Understanding of color theory and branding - Experience in creating logos that convey a specific brand identity - Previous work in the pet industry or a strong portfolio showc...

I need an experienced Shopify specialist to improve the loading speed of my store. I currently use several apps, and my primary focus is on enhancing the loading speed of my site. Key requirements: - Expertise in Shopify: You should be well-versed with the platform, including its architecture and features, to identify and address any speed bottlenecks. - Optimization Skills: Proficient in optimizing website performance, in particular, improving loading times. - App & Plugin Familiarity: Experience with various Shopify apps and plugins is key as you'll need to work with existing ones to enhance speed. I appreciate timely project delivery, and a successful optimization should result in a significantly faster and smoot...

I'm in need of an adept digital marketer with proficiency in social media marketing, email marketing, and SEO. The focus of the project is to enhance my business's marketing efforts targeting B2C market with emphasis on video content. Key Responsibilities/Requirements: - Planning, implementing and monitoring our digital marketing campaigns across various networks like SEO, Email marketing, and Social Media - Expertise in creating engaging video content to improve our brand visibility - Ability to capture and analyze adequate metrics to gauge campaign effectiveness Ideal Skills: - Strong understanding of current online marketing trends - Excellent grasp of social media and website metrics and best practices - Proven experience in delivering e...

I am looking for a skilled freelancer to help improve the ranking of my new YouTube channel with a focus on the Christians in the Indian market. The ultimate goal is to enhance the visibility of my videos by optimizing the content and channel in a way that resonates with the target audience in that region. Key Requirements: - **SEO Expertise**: Understanding of YouTube's algorithm and ability to optimize video titles, descriptions, tags, and thumbnails for improved ranking. - **Content Strategy**: Craft a strategy to align my Christian religious content with the preferences of Indian viewers. - **Audience Analysis**: Insight into the demographics and behavior of the Indian audience is an advantage. - **Channel Monetization**: Though not the primar...

I'm looking for a savvy web designer to create an e-commerce website for my business where I plan to sell both physical and digital products. Key functionalities required include: - A shopping cart: Customers should be able to add products to their cart and checkout seamlessly. Ideal candidates will have a wealth of experience in e-commerce site design, with an understanding of user journey optimization to maximize sales. Experience in creating websites for businesses offering both physical and digital products would be a plus. Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce is sought after. If you have these skills, I'd love to hear from you.

I am looking for an expert to put together a professional sales report using Sisense, solely based on my e-commerce platform data. Key Information: - The report should focus on sales statistics and trends, analyzing data collected from our e-commerce platform. - The main purpose of this reporting is to help us make strategic decisions and improve our sales performance. - I would appreciate if the report is visually appealing and easy to interpret, as this will be shared with different teams in our company. Skills & Experience: - Proficiency in Sisense or similar BI tools is a must. - Previous experience creating sales reports is highly desirable. - Understanding of e-commerce data, especially sales metrics, is crucial. Please note that the report you p...

...creation of a business proposal management platform. This platform is specifically tailored to meet the needs of procurement teams within large organizations. Responsibilities: Incorporate a design from an existing wireframe and build the interface in React.js. Features: Create and verify user accounts Ability for user to log in, add authentication features See existing projects on a dashboard Create a new project Upload PDF documents, allow for secure storage and easy organization Send documents to an AI LLM API for processing (via Lambda) Handle results and store in PostgreSQL Implement secure payment systems and automatic notification features Provide scripts for provisioning resources in AWS Adhere to best practices for security and data prot...

I'm seeking an expert web designer who can c...website with a vision for increased website traffic, enhanced user experience, and improved site navigation. Main goals: - Update my website's layout and design to manifest a minimalistic and professional look - Substantially improve my conversion rates - Broaden the reach of my brand image. Ideal skills and experience: - Proven experience in web design, particularly minimalistic and professional designs. - Proficiency in UX/UI design for enhanced navigation and user experience. - Track record of successful SEO implementation to increase website traffic. - Evidence of positive impact on conversion rates in past projects. - Ability to understand and implement brand's aesthetics on the website. I...

I am in need of a skilled freelancer who can use AI to generate simple, engaging e-book chapters. The book just need to follow some kind of a story. Not grammar or vocabulary content. Just followable story that doesnt exist because of copyright laws. The e-books are intended for educational purposes, specifically targeting A1 and A2 levels. While illustrations are not required, the text should be engaging, level-appropriate, and easy to comprehend for the target audience. The patter of how to store the content in word document and you must follow is shown on the images. Key requirements include: - Proficiency in utilizing AI tools to create content

...tiempo y 1 revision, esos 2 cambios que voy a pedir y la revisión deben actualizarse tanto en Play Store de Google Play como en App Store para IOS. (Ya que la aplicación funciona tanto para Android como para IOS). Los 2 cambios que solicito son los siguientes: 1-Las tareas (To Do) tienen un apartado y los habitos tienen otro apartado cada uno se muestra por separado y yo quiero que el usuario pueda seleccionar las tareas y los habitos al mismo tiempo en el menú y se puedan mostrar ambas cosas en la pantalla y que si quiero seleccionar solo 1 pueda ver solo uno, pero si quiere seleccionar las 2 pueda ver las 2. (Ver video 2 anexo). 2-El punto numero 2, es que yo pueda ordenar (filtrar) las tareas (To Do) y los habitos por hora. Actualme...

I'm seeking an experienced SEO specialist to strengthen the performance of my website across all pages in Month 3 of my SEO strategy. Key Objectives: - My primary aim is to improve organic traffic, search engine rankings, and online visibility. Relevant Experience: - The ideal freelancer should have a proven track record in SEO, particularly in enhancing website performance across all pages. - Knowledge of effective SEO strategies that can deliver tangible results. - The ability to analyze data and implement changes based on findings. - Good communication skills to provide reporting and updates on progress. Please note that I am already implementing some SEO strategies, so the successful candidate will need to work within this framework ...

We are seeking a talented and experienced Web Designer to create a unique, user-friendly, and visually appealing website for our film production company. The design should be minimalistic yet engaging design. **Key Responsibilities:** 1. **Designing the Homepage:** The homepage should be visually striking, with a clean and modern design. It should feature a rotating carousel of our latest and upcoming film projects. 2. **Creating a Film Archive Page:** This page should showcase our past work in an organized and visually pleasing manner. Each film should have a dedicated section with a brief description, key artwork, and relevant links. 3. **Designing a News & Updates Section:** This section should be easily updatable and should highlight recent news, press releases, and upd...

Superfood Brand Launch & Management: Social Media, Website & Design Freelancer About Us We're a passionate startup ready to shake up the superfood industry! We have top-notch superfoods and are looking for a creative and strategic freelancer to bring our brand to life across all digital channels. Project Scope This is a comprehensive project encompassing all things digital for our superfood brand launch. We need a highly skilled freelancer to develop our brand strategy, create compelling content, design eye-catching packaging, build a user-friendly website, manage social media channels, and implement data-driven marketing tactics. Desired Qualifications Proven experience developing and launching social media campaigns for health & wellness ...

Hi I need VPN application to connect to v2ray configs For example, I have several servers with Vless, Vmess and Trojan configs from several different countries server, also I need to update servers through admin, sort servers, delete, add and hide Ability to use free and premium modes, connect to PayPal and Stripe payment gateways, etc. But I need Run this project step by step for example for first task just free plan and then add premium plans and gateways and etc. for example then I need create ios app and more I'm looking for a skilled developer to create a custom VPN application for my needs and upgrade it in future

I need assistance with radiology digital imaging and understanding/applying the exposure equation. - Tasks: - Understanding the exposure equation ...assistance with radiology digital imaging and understanding/applying the exposure equation. - Tasks: - Understanding the exposure equation - Applying the exposure equation - Improve image quality Ideal Skills: - In-depth knowledge of radiology digital imaging - Strong background in mathematical equations - Experience with image analysis and processing in radiology - Proven track record of improving image quality - Familiarity with optimizing imaging protocols to enhance image quality and reduce radiation dose Please bid if you are experienced in radiology imaging and math, especially in relation to...

I'm looking for a skilled Shopify expert to help me enhance and complete my furniture website. Key Needs: - I need help updating my product listings. This will include adding new products and descriptions to ensure all items are accurately represented. - The website layout and design need to be improved. This involves making the site more visually appealing, user-friendly, and in line with the aesthetics of a furniture store. - Enhancing website functionalities and features. The website should be easy to navigate and should have the features necessary for a furniture store. Ideal Skillset: - Proficiency in Shopify: A deep understanding of Shopify's features, capabilities, and limitations is a must. - Ecommerce Experienc...

I require an Odoo developer to create a custom module for my business. The primary goal of this module is to improve our data accuracy. The module should include the following: -User Management - Integration with other system to fetch data - Automate the work The module initially build using x-studio however require to do some modification and integration We are currently using odoo v15 The module should integrate seamlessly with our existing systems, primarily through API integration. A successful candidate should have experience in creating Odoo custom modules, a strong understanding of API integration, and a proven track record of improving data accuracy in previous projects.

...Consistently slow loading times on the front end - High server CPU usage, which I suspect is leading to the slow loading times - Database connection errors - Posts in the backend are taking a considerable amount of time to load I haven't made any recent changes to the site, such as installing new plugins or updating the theme, which could have caused these issues. I need a skilled professional who can dig into these issues and improve the overall performance of my site. Ideal skills and experience for this job include: - Extensive experience with WordPress - Proficiency in optimizing site performance - Knowledge of Apache and MySQL/Mariadb - Experience working with Virtual Private Servers - Ability to diagnose and resolve database connection e...

...familiarity with ChatGPT to craft a 1000-1500 word article. The primary objective of this article is to ensure it's optimized for SEO to achieve high and fast ranking on search engines. The content should be informative and engaging and meet the needs of SEO professionals. Ideal skills and experience for this job include: - Proven track record in content creation, particularly SEO-optimized articles - Knowledge of LSI keyword extraction - Experience with ChatGPT or a similar AI writing tool - Strong understanding of current SEO best practices - Ability to use Visual Studio Code for collaboration and development The successful candidate will be able to deliver a high-quality, compelling, and SEO-friendly article within the specified word count. ...

I'm looking for a skilled Shopify developer to help me enhance and modify my store's product layout. - The primary focus of this project is the customization of the product layout. - The main goal is to add a 'Related Products' section to the product page. - I'd like this section to be specifically curated based on the same category of the current product. This will encourage cross-selling and upselling. - Additionally, it's important that this customization is responsive and optimized for mobile view. Ideal Skills and Experience: - Strong proficiency in customizing Shopify themes, particularly the product layout. - Prior experience in adding and customizing 'Related Products' sections. - Understanding...

I'm in need of a skilled Swift Engineer to work on a variety of projects with me on a long-term basis. Your primary tasks will be centred around mobile app development, particularly for iOS devices, and will involve using the latest Swift and XCode versions. Key requirements include: - Solid understanding of Swift programming and XCode - Experience with pushing apps to the App Store - Willingness to work during EST time for at least 3 - 5 hours The apps created will have a diverse range of functionalities, including user authentication, push notifications, and in-app purchases. They will cater to a broad audience, ranging from the general public to business professionals. The ideal candidate for this position will have: - Proven experience ...

...in my Shopify store into the appropriate categories and collections. Additionally, I need someone who is experienced with Shopify and Google Merchant Center to fix the errors that are currently preventing my listings from going live. Key tasks include: - Organizing 15,000+ products into proper categories and collections according to a provided .doc file. - Fixing errors on Google Merchant Center to ensure existing listings go live. - Making necessary adjustments to the Shopify theme, including changes in colors and layouts, for a more appealing store design. The ideal candidate should have: - Extensive experience with Shopify store management and organization. - Proficiency in Google Merchant Center and fixin...

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...developer for the creation of a print store catering to my printing business. This project requires the following: - **Printing Services:** The store should allow customers to order Business Cards, Flyers, and Brochures, so experience in setting up e-commerce for such products is essential. - **Design Preferences:** I'm aiming for a modern and sleek design for the store. It should be visually appealing, user-friendly, and align with the latest design trends. - **Customization:** Customers should be able to upload their own designs, so the store needs to integrate this feature seamlessly. Ideal freelancer for this job should have: - **Proven Experience:** I'm only considering candidates who have built similar stores in ...

...services I require are Search Engine Optimization (SEO) and Social Media Marketing. Key Responsibilities: - Optimize my website to improve its search engine ranking. - Create and manage social media campaigns on Facebook and Instagram to drive traffic to my website. - Develop social media content that resonates with my target audience and encourages them to click through to my website. Ideal Freelancer: - Proven experience in SEO and social media marketing. - Familiarity with Facebook and Instagram advertising platforms. - Strong understanding of lead generation and website traffic driving techniques. - Excellent written and verbal communication skills. - Ability to analyze data and make informed decisions based on the insights. Pleas...

...am seeking a proficient developer to create a top-tier B2C eCommerce website. While I have not settled on a specific platform, potential candidates should ideally be experienced with popular choices such as Shopify, WooCommerce, or Magento. This website's primary function will be selling physical products, so experience in developing product listings, secure payment systems, and efficient delivery information sections is a must. The perfect candidate for this task will be able to brainstorm and implement a user-friendly design that can attract and retain consumers. Skills and Experience: - Proven knowledge of popular eCommerce platforms (Shopify, WooCommerce, Magento) - Experience in creating websites oriented towards selling physical products - Abil...

As an experienced Shopify professional with a keen eye for design and user experience, I'm seeking a freelancer to revamp my existing E-commerce website. The project involves an overhaul of the overall design, navigation, and product display and organization. Key responsibilities and requirements: - Redesign the website to ensure it is visually appealing and in line with our brand. - Enhance user experience by improving navigation and ensuring a seamless flow for customers. - Optimize product display and organization to make it easier for customers to find what they are looking for. Ideal skills and experience: - Proven experience with Shopify website design and development. - Strong understanding of E-commerce and online shopping behaviors...

I'm in need of a talented game developer to create a mobile game for both iOS and Android, in the grinding genre. I will provide map converters and all necessary assets for the game. Key Features: - Multiplayer Functionality: The game should have the capability for players to interact with each other in-game. - Leaderboards: Implement a system for players to compare their achievements and progress. - In-app Purchases: Include a functioning in-game store where players can purchase virtual goods. As the project is mainly about implementing the provided mechanics, I'm looking for someone with experience in online game development, particularly in the mobile sector. In addition, knowledge of grinding game mechanics will be helpful. An ideal candidate wo...

I'm seeking a skilled C# .net developer to improve the performance of my application. - Scope: The project involves fine-tuning the existing codebase, optimizing database queries, and enhancing the overall performance of the application. - Skills: The ideal candidate should have a profound understanding of C# .net development, experience in performance optimization, and a strong grasp of database management. If you're proficient in identifying bottlenecks and implementing solutions to boost system speed and efficiency, I'd like to hear from you. Please share your past relevant experience.

I'm looking to have a brand logo designed for my homemade sweets and savory store called Gostosuras. The ideal logo should be minimalist, combining both text and icon elements. I envision a clean, modern design with a neutral color scheme to represent my brand. Key Requirements: - Minimalist design - Combination of text and icon - Neutral color scheme Ideal Skills and Experience: - Proven experience in creating minimalist brand logos - Strong understanding of color theory and how to use a neutral color palette effectively - Ability to balance text and icon elements in a way that is visually appealing and memorable - A portfolio demonstrating work on similar projects would be a big plus. Please ensure your bid includes: - Estimated timelin...

I sell wallpaper and what takes a lot of time is that the customer can imagine his space with the wallpaper, so I want to create a website where the customer uploads a photo of the space where he wants to put the wallpaper, choose the wallpaper and automatically the system puts the wallpaper on his wall so he can see exactly how it would look like. I want the page to have: home catalog favorites shopping cart check out and a few more pages, I leave a video as an example of what I need

I'm looking for a skilled professional who can help me with managing and improving reviews for my GMB listings. I run a service-based business and aim to boost my online reputation and customer trust. Key Responsibilities: - Increase positive reviews for my GMB listings. - Improve the overall rating of my business. Key Requirements: - Experience in managing and enhancing Google My Business reviews. - Knowledge of strategies to increase positive feedback. - Proven track record in improving overall ratings for service-based businesses.

I need to improve the existing features of an Excel macro, focusing on enhancing the user interface and experience. Key points: - The primary goal is to make the macro more user-friendly, interactive, and provide better feedback to users. Ideal skills: - Advanced Excel Skills - VBA and Macro Programming - Strong UI/UX design capabilities - User Feedback Integration Please bid if you have experience in enhancing Excel macros in a user-friendly manner and can improve the UI/UX by adding interactivity and feedback. I have a macro working fine. We need 3 improvements: 1- Label photos as A, B and C / 1, 2 and 3 then macro relabel photos per photo matrix 2- Instead to use “SN” in the folder name I want to use “setup” ...

I'm seeking a savvy developer to create a 1D barcode (UPC, EAN) inventory management system. This should then be integrated with an existing product management system. Key requirements: - Design and develop a user-friendly barcode inventory control system - Experience with 1D barcodes, preferably UPC and EAN - Capability to integrate with existing product management software The main users of this system will be store staff members. Therefore, it should be easy to navigate, and seamless in functionality to support a fast-paced retail environment. Expected expertise: - Proven experience in building similar inventory management systems - Proficiency in working with 1D barcode technology - Expertise in software integration - Solid understanding o...

An Ecommerce Store requires a cartoon character (A panda ) with these specifications : * The panda should be resemble like the one attached in the screenshot. ( VERY IMPORTANT !!!) * The Panda should be simple, cool , Unique. * The panda should make poses ( VERY IMPORTANT !!!) - Standing - Sitting - Training with dumbells/ any sort of training Pose - Lying on on sided and saying hi - Motivated pose/ pose after an achievement - Any added poses are most welcome , along with the above poses. * Each panda pose should made in separate page with HD quality pixels. * STRICTLY NO PLAGARISM IS ALLOWED, WILL BE THOROUGHLY CHECKED. * No AI images allowed. How to send ? A PDF file can be sent. By combing all pages. Each panda pose should be in separate pages. ...

...am in need of a freelancer skilled in WordPress development to create an online gaming store that would eventually sell video games and gaming accessories. In creating this online store, the functionality should include: - A seamless and intuitive user experience for browsing and purchasing - Integrated user reviews to allow feedback and interaction - A holistic search and filter functionality to enable easy navigation and efficient product searches Required Skills and Experience: - Extensive experience with WordPress - Previous work in e-commerce projects, particularly online store setup - Knowledgeable in creating user-friendly interfaces - Ability to incorporate user review and search/filter features. I look forward to ...

I'm looking for an expert who can convert our existing React application to Next.js. The main reason for this move is to improve the performance. Start application with "next", All others will be ignored.

...Responsive E-Commerce Site Similar to **Description:** We are seeking a talented web designer with experience in React.js to create a fully responsive e-commerce site design similar to [](). The design should be modern, clean, user-friendly, and capable of being converted into a Progressive Web App (PWA). **Responsibilities:** - Analyze the design and layout of the referenced site. - Develop a custom React.js-based front end that mirrors the look and feel of groca.myshopify.com. - Ensure the design is fully responsive and mobile-friendly. - Implement best practices for PWA development to ensure the site can be easily converted into a PWA. - Collaborate with our back-end development team to integrate the design seamlessly. -

I'm in need of an experienced SEO specialist to take over where I've left off. We're currently working on optimizing my website focusing on keywords, content, building high-quality backlinks, and improving website load speed. The end goal is to increase website traffic and improve its ranking on Google. Ideal Skills and Experience: - Proven track record in SEO with a focus on Google search engine - Proficiency in keyword research, content optimization, backlink building, and website speed optimization - Familiarity with service-related keywords is a plus Your main responsibilities will include: - Analyzing and revising existing SEO strategies - Conducting thorough keyword research - Identifying high-quality backlink opportunities - Ensuring website loa...

I'm looking for a skilled web designer to overhaul two of my websites. The current design is outdated and more importantly, is leading to a poor user experience. The main issues I want to be addressed are the poor loading speeds and an overall unattractive UI. Key Improvements Needed: - **Faster Loading Times:** The current websites are very slow to load which is driving away potential users. I'm looking for a redesign that can significantly improve loading times. - **Responsive Design:** Both websites need to be responsive across different devices. A mobile-friendly design is crucial to attracting and retaining users. - **Attractive UI:** The redesign should include interactive elements, optimized images and graphics to ma...

I just need someone to update the email address on a website lead form

I'm looking for a savvy digital marketer to create and post advertisements for my online store on Facebook, Instagram, and Tiktok. My products appeal primarily to young adults and parents. Your goal will be: - Create engaging content that will attract this target audience - Drive significant traffic towards my site - Generate substantial sales leads Key skills/attributes I seek: - An in-depth understanding of Facebook, Instagram, and Tiktok advertising guidelines - Proven experience with ad campaign management for a similar target group - Creativity in ad production to encourage click-throughs - Solid comprehension of metrics to understand what's working and what isn't. Let's help my online store stand out in a sea of digital...

I'm in need of a skilled Wordpress developer who can help optimize my website for specific keywords to improve its SEO ranking. The primary goal is to rank positively for keywords - not just chase them. Key Requirements: - Solid understanding of SEO - Proven experience in optimization - Proficiency in keyword implementation - Good grasp of backlink building techniques - Experience working with Wordpress sites and optimizing them for search engines Your main responsibilities will be: - Reviewing the technical areas of the website for keyword optimization - Implementing on-page optimization strategies - Developing and executing a robust backlink building strategy Ideal for someone who is a Wordpress expert. Has a strong foundation in SEO. If you have a track ...

I'm in the process of setting up an ecommerce business on Shopify and Etsy, and I need help with tax planning to ensure my business is tax-efficient and sales tax compliance to avoid any issues in future. Key Requirements: - Help with tax planning and strategy for my small ecommerce business startup. - Assistance with sales tax compliance for the transactions on Shopify and Etsy. - Most importantly must be expert on NYS business tax rules. Additional Information: - I do not have a registered business entity yet, so your expertise in guiding me through the process of setting one up would be appreciated. - Familiarity with tax laws and regulations related to ecommerce businesses is a must. - Ideally, you have experience working with small startups i...

Need shopify expert who can work on dropshipping setup.

I ...quality of support given to our customers. This includes ensuring the responses are helpful, timely, and meet our customers' needs. Skills and Experience: - Strong background in customer service: I need someone with a proven track record in customer service, particularly in improving the quality of support. - Excellent communication skills: As customer service is all about communication, the freelancer should have excellent verbal and written communication skills. - Problem-solving abilities: Being able to troubleshoot issues and problem-solve on behalf of customers is key to providing quality support. - Knowledge of customer service tools and software: Proficiency in the tools and software used in customer service is a plus, as it can help streamline the pr...

I'm looking for a creative and experienced professional who can help me come up with a unique, catchy and fitting name for my upcoming bookstore. Key Requirements: - The name should be memorable and attention-grabbing. - It should resonate wit...unique, catchy and fitting name for my upcoming bookstore. Key Requirements: - The name should be memorable and attention-grabbing. - It should resonate with the essence of a bookstore. - The name should ideally be available as a domain name. I plan to have only one physical location for the bookstore, and I'm in no rush to have this project completed. I'm open to suggestions and would love to work with someone who has a strong marketing and branding background. the book store na...