Web campaign for launch of Software Reputation Cleaner (RE.C)

We’re planning to launch on the web a Reputation Cleaner Software which will enable the user to find in automatic in the entire Web world all web pages and posts containing terms he does not want to see linked with his name and image. From there he will know how to act against the editors to convince them in a legal way to cancel any false affirmations they published. Software will be sold trough One Year License of personal use, renewable, at a cost certainly affordable for the vast majority of web users. Main target are all users who feel or know that somebody publishes (wherever: sites; blogs; social networks) bad/wrong affirmations on facts/events/life regarding themselves. They want to know what is published and also what is possible to do to let them cancel the material. The problemi is important in the entire Social World and most important in the Business World. Our objective is to generate a very intense WOM on the product, trough initial efforts of advertising in the Social World and, if necessary, in Adwords system. We’d like to receive a web campaign proposal for a budget of 10.000 euro all included. The proposal should include the objectives which should reach in terms of units sold at a quite reasonable price per unit.