Print ads 2018dela

I am in need of a skilled graphic designer to create a unique logo and visually striking website graphics. Key elements of the project: - Design a bold, vibrant logo that captures attention. - Create dynamic web...graphics with a similar aesthetic. - The design's primary goals are building brand recognition, attracting our target audience and enhancing user experience. The right candidate must be fluent in English, both written and spoken, to communicate effectively with our American team. We are looking for a Graphic Designer with at least 5 years of experience in creating compelling visuals for digital and print media. Ideal candidate should have: - Skill in creating bold, vibrant designs. - Experience in brand building via design. - Proficiency in graphic design for dig...

I'm looking for a social media expert to create compelling Instagram ads promoting full-time job opportunities for Israelis seeking to relocate to Portugal. While the primary platform is Instagram, having proficiency in Facebook and TikTok marketing would be a plus. Ideal Skills: - Ease with Instagram Ads Manager. - Proficient in creating eye-catching and engaging visual and text content. - Ability to target diverse audience set, as our offers are not industry-specific. - Track record of successful full-time job ads will be beneficial. Your responsibilities include: - Crafting creative and enticing job offer advertisements that adhere to Instagram's policy. - Ensuring the ads reach a wide audience of active job seekers. Through your assistance, w...

I'm looking for an expert in advertising on TikTok. The aim is to manage and create engaging ads that appeal to all age groups for my jewelry brand. Key Responsibilities include: - Getting familiar with my brand's TikTok account and understanding our current audience and reach from Instagram and facebook. - Crafting engaging and creative content strategy for TikTok ads - I'm open to different types of content, given your expertise and what you think would yield the best results. This could be a product showcase, customer testimonials or even behind-the-scenes look, depends on what resonates best. - Auditing and optimizing our current ad campaigns, perhaps even starting from scratch, whichever may be necessary. The ideal person for this role has a strong under...

I'm aiming to enhance my mobile app's visibility in the Google Play and Apple App Stores. To achieve this, I require the creation of tutorial ads in both French and English to target the business professionals community. Here's what I need: - Creation of engaging and educational tutorial ads in two languages: French and English - Masterfully designed, these ads should capture the attention of business professionals browsing the app stores - Success will be measured by increased visibility within both Google Play and Apple stores Ideal freelancers for this project should possess: - Proven experience in creating tutorial ads - Proficiency in French and English - Extensive knowledge about both Google Play and Apple stores ad placement - A clear ...

I'm in need of a skilled professional who can manage Google Ads and Instagram Ads for my upcoming WordPress website dedicated to the Portugal market. Key Tasks: - Implementing effective Google Ads and Instagram Ads strategies to increase website traffic - Regular monitoring and optimization of the campaigns Ideal Skills: - Prior experience in running successful Google Ads and Instagram Ads campaigns - Proven expertise in driving website traffic through these channels - Familiarity with the Portugal market would be a plus - Good understanding of e-commerce and product listings would be beneficial Looking forward to receiving your bids!

...snapchat ads assistance and social media posts packages. Skills and Experience desired: - Proven track record in sales and cold calling - Cold Calling Certificate (you can obtain a FREE one here: - Familiarity with similar products/services - Thorough understanding of US small business market *Must live in USA* Tasks include: - Engaging with potential clients by phone - Presenting our product/services - Closing sales Professionalism and excellent communication skills are a must. Previous experience in digital marketing or consulting services will be a plus. Only freelancers who can legally work in the US, please. Commission based pay. No hourly pay. You will receive the following commission pay: $50 Per Snapchat Ads Package

I'm in need of a competent designer to create a visual brand guide for our minimalist and modern style. The primary components for the brand guide should include: 1. Logo Guidelines. We have a vertical and horizontal logo. 2. Color Palette. We have two colors in our logo. 3. Graphic Sizes/ Samples: THERE ARE SEVERAL PRINT AND DIGITAL SIZES / SAMPLES. Guidance and examples on the dimensions and design of frequently used graphic items within the company. (This will be the bulk of the job.) Freelancers should ideally have a solid background in minimalist design and a keen eye for modern aesthetics. Previous experience with brand identity and visual design projects would be highly advantageous.

...Association Images for the poster can be found on the disk in the folder "Rider". Logos of partners are listed on the disk specifying general, main, and other partners. Date: May 26, 2024 Start: 10:00 AM Program: Speedtrial Children's Cycling Tour of Poprad Fearless Dance School Children's attractions by CVČ I need it to be engaging. colorful but to make it look professional. Format: Imdl, print pdf...

...experiencing some issues with my Google Ads conversion measurements and I need specialized assistance to fix it. Current Situation: Currently, I'm tracking only Lead and Website Visits conversions with my Google Ads. Problem Faced: There's missing or incomplete data in my conversion measurements, which is limiting my ability to accurately evaluate my campaign performance and strategize effectively. Project Specification: I attribute the problematic conversion tracking to the selection of conversion actions. Therefore, this project will involve troubleshooting the selection process of conversion actions to rectify the missing or incomplete data problem. Skills Desired: To be eligible for this task, you must possess: - Extensive understanding of Google Ads...

I am searching for an exceedingly talented graphic designer to handle a print design project. Your expertise in innovative design styling is required to create engaging visuals. Key responsibilities and requirements include: - To create an invitation that is attention grabbing. The invitation will be printed and sent out to 50 hand picked Family Office investors in Dublin, Ireland. It can be multi page or have a sleeve or be 3D or anything else that is clever! The aim is to get these people to be engaged immediately - so it can be fun or clever or witty. How you lay it out and what visual you use - is up to you. - Expert skills in producing final design in PDF format. - Extensive experience in print design is key to fulfilling the demands of this project. - An underst...

I am searching for a skilled individual to create a captivating social media advertisement to promote our massage services, specifically targeting young professionals. Key requirements: - Experience in creating engaging social media ads - Understanding of the spa or wellness service sector is a plus - Ability to appeal to a young professional audience

...a clinical research trial focused on COPD in the US. The primary objective of our collaboration is to attract more patients with COPD to take part in the trial. Key Responsibilities: - Develop and implement effective Google Ads and Facebook Ads strategies to attract the target audience. - Optimize the campaigns to ensure a high conversion rate for participants enrolling in the research trial. - Regularly monitor and adjust the advertising tactics to improve performance over time. Ideal Freelancer: - Proven experience in managing successful Google Ads and Facebook Ads campaigns, particularly in the healthcare or clinical research sector. - Familiarity with COPD to begin with and then other disease statuses, and its related patient communities would be a sign...

I'm looking for a minimalist logo for my travel, tours, and beaches information website - Saint Maarten Guides. Key Aspects: - The logo should incorporate the serene, refreshing color palette of the ocean, specifically Blue, Green, and Orange. - It should prominently feature elements that resonate with beach and travel themes, such as Beach and Seashells. ...with logo design for travel and tourism brands is a plus, as it demonstrates a familiarity with the aesthetic expectations of such websites. - Capability to translate beach and travel vibes into compelling visual elements. Please note, the logo should be able to retain its detail and impact even at small sizes, as it will be used across various digital platforms. A high-resolution version for print purposes would also ...

I am looking for an adept 3D printing specialist who can help me to create a prototype using Polylactic Acid (PLA). The goal of the project is to make a prototype that features geometric complexity and integrated parts. If you have experience in handling intricate designs and have expertise in utilizing PLA for 3D printing, then your skills are greatly desired. Key requirements: - Experienc...have experience in handling intricate designs and have expertise in utilizing PLA for 3D printing, then your skills are greatly desired. Key requirements: - Experience in prototyping using 3D printing techniques - Ability to work with Polylactic Acid (PLA) material - Skilled in designing and printing geometrically complex structures - Expertise in creating integrated parts within a single 3D ...

...this changed into a modern design. - It's crucial that the new logo conveys a sense of professionalism, highlighting our reliability and expertise. The design should be modern - clean lines, space-efficient, and contemporary. - Ensure the logo can be easily scaled and used across different mediums without losing quality or clarity. The new logo should be adaptable for various formats such as print, workwear, and digital platforms. - Provide guidelines on how to use the logo correctly in various contexts. Deliverables: - File Formats: - Provide the final logo in vector format (.ai, .eps) and raster format (.png, transparent .png, .jpg). - Style Guide: - Include instructions on logo usage, colour codes, and font details. Ideal candidate should be: - Experienced in Adob...

I'm seeking the help of a skilled graph...including hotels, government agencies, and shopping malls. Key Requirements and Responsibilities: - Strong design capabilities for pitch decks and presentations - Ability to portray key business messages visually - Adeptness at developing designs that resonate with diverse audiences Ideal Skills and Experience: - Proven experience in Graphic Design particularly in branding, illustration, and print design - Excellent understanding of client-centered design - Expertise in using design software like Adobe Suite - Prior work with various industries is an advantage It’s crucial that you're able to grasp the essence of our brand and effectively communicate that in the pitch deck. Working together, let's make a lasting impre...

I'm in need of a comprehensive digital marketing campaign to reach the young adult demographic, particularly those aged 35-60. Here's what I'm looking for: - Search Engine Optimization (SEO) to enhance our online visibility and boost organic traffic. - Social Media Marketing to engage with our target audience and create brand awareness. - Pay-Per-Click (PPC) Advertising, particularly on Google Ads, to drive immediate, targeted traffic to our website. Given the focus on the 18-34 demographic, it's key that the marketing strategies are tailored to engage and resonate with this age group. Experience in these areas is crucial, so please highlight your proven track record in running successful digital marketing campaigns

I'm seeking a skilled video editor to create a compelling commercial ad that is less than 30 seconds. Here are the main elements we need to focus on: - The narrative style of our brand story - The features of our product - Custom testimonials from our customers Ideally, you should have experience in creating commercial ads in a narrative format, with the ability to communicate a brand's story effectively. Proficiency in mixing different elements like product features and client testimonials is also crucial. If you have a knack for producing concise yet engaging content, your skillset could be exactly what I need for my project.

I'm in need of a knowledgeable print layout designer for an informational project consisting of 6-10 pages. The project will involve step-by-step guides including screenshots and text. I would like you to use your designing prowess to draw attention to where the user needs to click. Pretend you are teaching a child or an old grandpa how to use these tools -- that's how I'd like the design to look and feel. Responsibilities: - Design a print layout for an informational project - Create a layout for 6-10 pages - Ensure the overall design aligns with project goals - Revise designs according to feedback Skills and Qualifications: - Proven experience in print layout design - Able to demonstrate a solid understanding of layout principles - Strong graphi...

I need an expert that can assist with generating leads through Google Ads, with a specific focus on geographic location targeting. I am unsure of the kind of Google Ads that should be used and I am open to recommendations. - Identify and target specified geographic locations - Develop effective Google Ads to drive lead generation - Provide recommendations for different Google Ad types Ideal candidate will have previous experience in targeted Google Ads with a strong track record of lead generation. An understanding of how to optimise ads for different regions will be highly regarded.

Looking for 3 team members looking for someone who's an expert in one of the following. Meta Ads Facebook Ads Google Ads we're a financial technology company that has a high focus on Cost Per Acquisition.

I need the data from the webpage to be extracted, consolidated, and presented in a professional, easy-to-read, and printable format. The final deliverable would be in both Word and PDF formats. Key Requirements: - Extract all the topics from the provided webpage. - Convert the data into a well-structured Word document and also a PDF file. - Maintain the styling and formatting consistent with the source page. - Add a title page that says "Welcome To Little Goldens @ Fays - Forster". Styling and Formatting: - The styling and formatting should remain as seen on the webpage. This includes heading styles for different sections, bulleted or numbered lists, font styles, and colors. - The final documents should be attractive and easy to read when printed (without URLs or Page Numbers)...

I am seeking a skilled Facebook Ads specialist, specifically experienced in promoting physical products to a middle-aged demographic (25-45 years old). The primary goal of this campaign is to drive product sales. Ideal Skills and Experience: - Proven experience in creating successful Facebook Ad campaigns targeting the 25-45 age group. - Excellent understanding of Facebook's demographics and ability to use this to target potential customers more effectively. - Prior experience in promoting physical products. - An understanding of conversion tracking to monitor the performance and outcomes of our ads. - Be creative in making engaging ads that convert to sales. Your job will be to create and manage ads that reach my audience and ultimately drive physical ...

Hello I would like to fix the following site: (!!!! you need to click on OPEN button to see the URL :) :) ) in order to fix all the problems in the indexes greek ...signature=b6a8fd22e36c5535dc6b1052a2fa4cc4973e18cbe3a067459870af651bf0a13b (!!!! you need to click on OPEN button to see the URL :) :) ) in order to fix all the problems in the indexes greek and english language that show when you use the below tool: The site design and the Google Speed Insights must remain unchanged. In case minor changes has to be done, you need to make print screen to inform us what you have done.

I am seeking an experienced Textile Digital Print Designer for an apparel project. The primary focus of this work entails replicating images provided with incredible precision. My ideal designer would have: - Strong understanding of creating designs geared towards clothing pieces - Proficiency in rendering intricate floral patterns - your portfolio demonstrating this will be critical for evaluation - Skilled in reproducing colors and tones precisely. The task will involve matching exact colors from images I provide. Experience in digital printing processes for textiles is paramount. While a creative eye is key, the ability to replicate an existing design accurately is the paramount skill for this project.

Are you a Google Ads Specialist? We are from the Shrey Ads agency, we manage our clients' Google ads campaigns and help them grow their business. I’m looking for a freelancer who can set up a Google ads campaign (if needed) and manage our client's campaign to boost their ROAS and Increase their sales. To apply please: 1. Provide a few examples of your work 2. Let me know what you charge for a given level of quality Also, so I know that you’ve read and understood this job post, please start off your response with how many years you’ve been doing this for. Smile,

EMD Online Google Ads

I'm seeking a skilled developer to build an advanced classifieds website using Wordpress, Elasticsearch, and a suitable theme. ...seeking a skilled developer to build an advanced classifieds website using Wordpress, Elasticsearch, and a suitable theme. The features I want incorporated include: * Advanced search options - Users should be able to easily search, filter, and sort listings. * User registration and login functionalities. * Ad posting and management capability - Users should have the ability to post and manage their ads effectively. The classifieds on the site will be categorized mainly into: * Real Estate. * Jobs. * Vehicles. The ideal candidate for this job will have previous experience with Wordpress and Elasticsearch, as well as creating similar classifieds...

I need a talented designer with experience creating compelling tri-fold brochures. The focus of this brochure is to promote a product. In terms of aesthetics, I'm open to sugges... I'm open to suggestions on color schemes and look forward to seeing your unique and innovative ideas. - Ideal Skills: • Graphic Design • Brochure Design • Product Marketing - Experience: • Proven portfolio of tri-fold brochure designs • Knowledge of various design software - Deliverables: • Innovative Tri-fold design • Incorporate product details provided • Creation of digital and print-ready formats Your creativity, attention to detail, and ability to interpret my vision into a tangible design will greatly determine the success of this projec...

I'm searching for a skilled freelancer who can finalize artwork files for printing. The key requirements for this task include: - Proficiency in dealing with PDF files. - Ability to ensure 300 DPI resolution for the final prints. - Versatility in adjusting print size specs, ranging from A6 size up to a maximum of 100x70 cm paper size. Ideally, you'll have significant experience in preparing files for print and a keen eye for detail to ensure the highest quality print outcomes.

I'm in need of a creative graphic designer to craft a modern and sleek flyer for advertising a product/service to a business professional audience. Key Requirements: - The design should be modern, sleek, and professional in line with the...for advertising a product/service to a business professional audience. Key Requirements: - The design should be modern, sleek, and professional in line with the target audience. - You must have a solid portfolio showcasing previous work, particularly in the realm of corporate advertising. - A good understanding of typography, color theory, and composition is essential. - Experience in creating print-ready designs is a plus. Please include samples of previous work in your proposal. Looking forward to receiving some innovative and engaging ...

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I'm seeking a talented Facebook ads manager who can create a compelling ad campaign for lead generation. As an expert in Facebook advertising, your goal will be to create impactful ads that will appeal to individual consumers and drive them towards our products. Key Responsibilities: - Design engaging, lead-generating ads leveraging product promotion content - Know how to effectively target individual consumers and understand their needs - Optimize campaign performance for maximum engagement and lead conversion Desired Skills and Experience: - Proven experience in running successful lead-generating Facebook ad campaigns - Knowledge of consumer behavior and targeting strategies - Creative flair in designing attractive product promotion ads.

...based bidders stay away from this. I am looking for an experienced developer who can create in-stream video ads for my web-based video streaming service. Here is a detailed breakdown of what I need: - Development of an in-stream video ad system, similar in function to YouTube video ads, but tailored for a web platform. - The ads should be non-skippable to ensure maximum views. - The video ads need to be interactive, upon clicking they should redirect the user to a specific webpage where they can find more information about the product or services being advertised(optional). Preferred Skills: - Knowledge of web-based video ad systems - Ability to add interactive features to the ads(optional) I want a developer who have understanding of this and can...

...for Floral Fantasy that aligns with the brand's values. - Achieve a balance between elegance and brand visibility within the design constraints. - Deliver a logo that is versatile across various media and scales, ensuring consistent brand representation. Deliverables: 1. Logo Design: One final logo design selected from two initial concepts, provided in various file formats suitable for web and print (JPEG, PNG). 2. Style Guide: A basic style guide with color codes and font details will accompany the final logo. 3. Logo Variations: The final logo in both full-color and black and white versions for diverse usage scenarios. Timeline: - Initial Concepts: Delivered within 7 business days from project start date. - Revisions: One round of minor revisions, if necessary, complet...

...growing a new business. The CPC for search ads is much too high for the niche I’m in, crazy high actually. For certain keywords directly related to my niche, we’re looking at $50-$100 for just one click! Insanity! So, alternatively, I want to run display ads on websites that are related to what we offer. What do we offer? I’ll tell you in our interview. First though, read on… I understand that search ad campaigns are generally more effective, because the ad is fulfilling the search intent, aka pull marketing. But when the cost of the click becomes too high, we must look at alternative, less expensive options to get our message into the eyes of our target audience. Instead, we can run display ads that cost a fraction of the search ...

...profound insights into our digital marketing efforts. Key Responsibilities: - Analyze various areas of our digital marketing strategies such as SEO, social media advertising, Facebook ads, Google ads and PPC. - Interpret data to bring out key performance indicators and trends. - Utilize data tracking tools like Google Analytics, Facebook Insights, and Google Ads dashboard to carry out these tasks. Goals: - Enhance our website traffic. - Improve conversion rates drastically. - Optimize our marketing budget for maximum impact. Skills and Experience: - Proficient in Google Analytics, Facebook Insights, and Google Ads dashboard. - In-depth understanding of SEO, pay-per-click (PPC), and social media. - Able to strategize and implement measures for boosting ...

I'm looking for a talented graphic designer to create a modern and minimalist logo for my brand. Key deliverables: - Design a logo that is modern and minimalist in style. - The logo should be versatile and suitable for various applications such as website, social media, and print. Ideal skills and experience: - Proven track record in creating modern and minimalist graphic designs. - Proficiency with graphic design tools and software. - Strong understanding of branding and logo design principles.

...on completion. 3. Timely Delivery - Delivery Time is important so we don't need someone who is juggling multiple projects. I am in need of a compelling advertisement design for my Mortgage Broking Business. The primary aim of this design is to boost my brand's visibility. The advertisement will be in a print format, focusing on the refinancing homeowners market. The design should be engaging, professional, and informative. Ideal skills and experience for this job: - Graphic design - Print advertisement design - Understanding of the mortgage industry - Experience in creating brand-awareness campaigns - Ability to target and attract refinancing homeowners. The successful freelancer must be able to deliver a design that is not only visually appealing but also a...

I am seeking an experienced graphic designer to create a professional and elegant presentation folder design for our company. The selected freelancer will need to have a strong knack for producing polished designs, as well as a meticulous eye for detail. Particularly, I am looking for someone...professional aesthetic - Incorporate our company logo - Include our contact information - Feature a detailed description of our services The dimensions of the presentation folder should be A4 size (8.27" x 11.69"). The chosen designer needs to understand the importance of representing our brand in the folder design. If you have a strong portfolio showcasing your ability to design professional and refined print materials like presentation folders, then you may be the perfect fit f...

I'm looking for a professional designer to create a clas...looking for a professional designer to create a classic and elegant 2-sided business card for my clients company. Key Information: - The card should include the company name and logo, and contact information. - Please use stock images to enhance the design. Design Style: - The preferred style for the business card is classic and elegant. Ideal Skills: - Graphic Design - Adobe Illustrator - Print design experience - particularly with business cards - Knowledge of classic, elegant design styles If you've worked on similar projects and believe you can deliver a high-quality, classic and elegant business card design, please submit your portfolio for me to review. No AI designs Ive attached Samples of the or...

I have an Android Cordova app. I'm looking for a freelancer who can integrate Facebook banner ads into my app, using the Facebook plugin for cordovaby emi indo: Key Requirements: - Experience with Cordova apps, specifically for Android - Proven expertise in integrating Facebook SDK into apps - Understanding of banner ad placement and optimization for middle-aged adult audience Your tasks would involve integrating the SDK, ensuring proper display and functionality of the ads, and potentially assisting with ad placement for optimal user engagement. This is a crucial step in my app's monetization strategy, so I'm looking for someone who can deliver a top-tier, user-friendly integration.

I'm in need of assistance with the setup of a Google Ads search campaign which targets national customers. - A large portion of this project will focus on understanding my business managing the gogole ads account listing ads , keywords and seo work - The success of this project will be determined not only by the live setup but also by ensuring optimal settings for targeting national customers. Ideal candidates for this project should demonstrate: - Substantial experience in Google Ads search campaigns - Proven ability to do comprehensive keyword research - Excellent communication skills to understand the specific needs and targets of my business.

I'm in need of someone who can help me post 5000 text-based and image-based ads on my WordPress website. The kicker? The web provider I'm working with doesn't support an API for automated posting. Key requirements: - 5000 text-based and image-based ads - Text-based ads to be integrated seamlessly within the content of the page. - Image-based ads to be displayed in a grid layout. Your responsibilities will include: - Manually posting the ads on my WordPress site, adhering to the specified layout requirements. - Ensuring that the ads are not only posted but visually appealing and engaging for visitors. - Communicating any issues or suggestions for optimization. Ideal skills and experience: - Proven experience with WordPress websit...

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I'm looking for a skilled designer who can support my agency in converting approved creative concepts into various JPG sizes. The role will require 10-15 hours of your time per week. Key Responsibilities: - Convert InDesign creative files into JPGs in specific sizes, such as Social media (1200x1200), Website banner (1600x600), Print (300dpi), A4, A3, and AO. - Ensure all converted files are in JPEG format. The ideal candidate should: - Have a full understanding and proficiency in Adobe suite. - Be able to work independently and efficiently. - Have experience in graphic design and image editing. - Be responsive to email communication and feedback. Looking forward to reviewing your portfolio and discussing the project further.

...looking for a talented video creator to help increase my product sales through an engaging live-action video ad. Key Requirements: - The video should be lively and appealing to the target audience - 35-50 years - It should highlight the key features and benefits of my products in a manner that would encourage potential buyers to make a purchase. Ideal Skills: - Proven experience in creating video ads that have led to an increase in product sales. - A good understanding of the psychology of the target audience, professionals aged 35-50, to ensure the video is engaging and relatable to them. - Ability to shoot and edit high-quality live-action videos professionally. This will involve shooting a video with craft items falling out of a container. Your creativity and expertise in t...

I'm seeking a highly knowledgeable Google Ads specialist with a knack for conceptualizing and implementing well-crafted lead generation campaigns. Key requirements: - Expertise in lead generation. - Proficient in targeting businesses. - Strong background in promoting consulting services via Google Ads. Your role mainly lies in engaging businesses and transforming interest into tangible leads for our consulting services.

...dance recital, themed "Dancing through the Decades". The design needs to be based on this theme, capturing the essence and vibrancy of various dance periods. Key Characteristics: - The design should include the Text "Dancing Through The Decades" and "Studio J Dance Center Recital 2024" -The design should be illustrative, predominantly capturing the theme. - 2 to 3 color design that will print on a lighter blue, aqua, or mint green shirt - Creativity and originality are crucial - remember, these t-shirts are souvenirs and thus should spark joy and good memories. --Shirt design should be geared for children ages 3-18. - Previous experience in creating similar souvenir t-shirts is preferred. -Can incorporate studio logo (attached) but not re...

I'm looking for a skilled web designer to create a classifieds ads website that primarily focuses on motorcycle and related items listings. Sponsored advertisements links to be included in the designs Key Features: - User Reviews and Ratings: It is crucial that users can give feedback and rate the vehicles they're interested in. - Photo and Video Galleries: I want to include the ability to display multiple images and videos of each vehicle. - External Link: The website should also integrate a link to a product selling website. The ideal candidate should have experience with: - E-commerce website design - Creating user review systems - Implementing multimedia galleries - Integrating external links. This project requires not only technical skills but also the ability to ...