Logo design and cloth brandingdela

Responsibilities: Set up and configure our course platform on Kajabi, ensuring seamless functionality and user experience. Customize and design course pages, sales pages, and checkout processes to align with our branding and marketing strategies. Implement automated email sequences, marketing funnels, and other features to maximize course sales and engagement. Provide technical support and troubleshooting assistance for any issues related to the Kajabi platform. Stay updated on the latest features and best practices in Kajabi to continually improve our course platform's performance. Qualifications: Proven experience working with Kajabi, including setting up and managing online courses. Proficie...

I am in need of a logo that stands out with its creativity. I prefer a color scheme that is in pastel tones. The logo will be used across various platforms, from online to print to merchandise. Key Requirements: - Creative and engaging logo design - Pastel color scheme - Versatile for online, print, and merchandise Ideal Skills and Experience: - Proficiency in graphic design and logo creation - Understanding of color psychology and branding - Experience in designing for various mediums (web, print, merchandise)

...unique, creative, and professional logo design that specifically targets young adults. The main goal is to convey a strong sense of trust and reliability through the logo. Key requirements: - The design should be modern and innovative, with a touch of creativity to appeal to our young adult demographic. - The logo should communicate reliability and trustworthiness effectively. - A minimalist and sleek design is preferred, as it aligns with our brand's image and the expectations of our target audience. Ideal skills and experience: - Proven experience in graphic design, specifically in creating logos. - A strong portfolio demonstrating the ability to design for a young adult ...

...promote health and wellness. Project Overview: We’ve developed a first draft of a Keynote presentation for Harmonic Homes, but we need a skilled graphic designer to take it to the next level. This presentation will serve as a pitch deck for investors and potential customers. We want it to be visually inspiring, easy to understand, and aligned with modern architecture aesthetics. Responsibilities: -Refine the existing Keynote presentation. -Add depth and detail to the organization of information. -Enhance branding and style. -Ensure clear communication throughout the slides. Requirements: -Experience in Graphic Design -Experience in designing multiple-page documents -Experience with Keynote, Canva or Illustrator Bonus Skills...

...quickly work on creating a logo and branding kit. We have a few images and files that we can send as the inspiration to work from. The final result shall mirror the images, fonts, and color scheme that we will provide upon awarding the project. This will also include creating an image and wording so that we can create labels that will be attached to the products we will be selling. Key Requirements: - The primary focus is on branding. This involves creating a unique and impactful visual representation of my brand. I do have some templates to work from, but I'm open to your creativity. - The design should be modern and distinct, setting my brand apart in a positive way. - The marketing kit should be designed in...

I'm looking for an experienced and creative video creator who can generate an explainer video to introduce my company/brand. Key responsibilities: - Develop an original, compelling script from scratch. - Deliver an engaging video that effectively communicates our brand message. Ideal Skills: - Strong scripting and storytelling skills. - Experience in creating explainer videos. - Proficient in using video editing software. - Keen eye for details and creativity. - Understanding of branding principles. The ultimate goal of the video is to provide viewers a clear, appealing introduction to our brand. Looking forward to excellent pitches from skilled professionals.

I'm looking for a professional to design uniform t-shirts for my dog daycare and boarding facility. We are a full-service facility offering daycare, boarding, play areas, grooming services, training sessions, and a shuttle service for dogs. The design should reflect our wide array of services and create an professional and eye-catching uniform for our staff. Ideal Skills: - Graphic Design - Photoshop Experience - Understanding of Print Design Experience: - Prior experience in apparel design, specifically t-shirts - Understanding of branding and business identity - Familiarity with the pet care industry would be an asset.

Cher(e) futur(e) client(e), Vous recherchez un logo qui incarne parfaitement l'essence de votre marque et capte instantanément l'attention de votre public cible ? Ne cherchez plus ! Nous sommes des experts freelances spécialisés dans la conception de logos uniques et mémorables, parfaitement adaptés à vos besoins spécifiques. Pourquoi choisir nos services ? Créativité Sans Limite : Nos designers talentueux sont passionnés par l'art et l'innovation. Chaque logo est une œuvre d'art conçue pour se démarquer dans un marché concurrentiel. Approche Personnalisée : Nous comprenons que chaque entreprise est unique. C'est pourquoi nous prenons le te...

...create a logo for my brand. There are a few things I need to be considered in this project. - Logo Design: I'm looking for a logo that truly represents the essence of my brand. The design should be creative and memorable, while also being versatile enough to be used across various platforms. - Branding Elements: I'm in need of a complete branding design, which includes a color scheme and the selection of fonts. The branding elements should complement the logo and create a cohesive and consistent visual identity for my brand. I am open to suggestions regarding the logo design, and would appreciate a designer who can bring fresh and innovative ideas to...

I'm in need of a skilled professional who can assist me with various design tasks including graphic design, content creation, and reference design. Key Responsibilities: - Branding Materials: The core requirement is to design a captivating post graphic that aligns with my brand's visual identity and messaging. This will need to be compelling, eye-catching, and consistent with the brand's overall tone. - Content Creation: I'm looking for a content creator who can help me craft engaging and relevant content for my brand. The ideal candidate will be able to produce content that resonates with my target audience and effectively communicates the brand's values and offerings. - Reference Des...

I'm in need of a logo that can effectively represent my brand, ABC Company. The goal is to create a visual image that helps customers instantly recognize and remember my company. Ideal Skills and Experience: - Proven track record in logo design - Understanding of branding principles - Creativity and originality in design - Ability to translate a brand's mission and values into a visual representation - Strong communication skills to ensure the final design aligns with my brand's identity.

I require a proficient graphic designer for a minimalist packaging design of a beauty product. This project involves creating an aesthetically appealing and clean design that embodies simplicity and modernism. Key Elements: - Include the Company Logo - Incorporate Nutritional information - Insert Barcode on the package. Ideal candidate: - A good designer, experience doesn’t matter - Has a good understanding of beauty product branding - Keen attention to detail - Ability to create engaging and aesthetic designs.

Seeking a skilled graphic designer to create a sleek, professional logo for my ceramics brand. The design should primarily feature a light green or white color scheme. While no specific symbols were specified, the ideal candidate should have a creative flair and a sharp eye for aesthetics. The project must be completed as soon as possible. Ideal skills: - Proficient in Photoshop, Illustrator, or other graphic design tools - Ability to adhere to brand guidelines while innovation - Excellent skills in color communication Experience: - Proven experience in logo or branding design - Strong portfolio showcasing creativity and attention to detail - Previous work with ceramics or handicraft companies would be a plus.

I'm in need of a comprehensive design package for my new restaurant. This includes both printed and digital menu design as well as a vintage-style logo. Key Requirements: - Both printed and digital menus: I would like a designer who can create a cohesive theme across both. The printed menu should be elegant, clean, and easy to read, while the digital menu should be interactive and engaging. - Vintage-style logo: I have a preference for vintage aesthetics in my branding. The logo should reflect this style and be versatile enough to be used across various platforms. - Digital menu functionality: The digital menu must have a language selection feature. This is important for serving a diverse customer base. Ide...

i am looking for someone who can design a logo, business card, letter head, flyer for a newly start up real estate and construction company. Company name is 'Vision Projects' and the slogan is 'realise your dreams...'

I'm looking for a talented graphic designer to create a professional and sleek company brochure. The goal of this brochure is to provide a detailed overview of our products and services, as well as our contact information. Key Requirements: - Design a professional and sleek brochure - Include detailed information on our products and services - Ensure our contact information is clearly and prominently displayed Ideal Skills and Experience: - Graphic design experience with a portfolio showcasing similar projects - Understanding of company branding and ability to incorporate it into the design - Excellent communication skills to understand our company information and translate it into an engaging brochu...

...forward-thinking professional to help me create and build a strong, recognizable brand that resonates across different generations (Millennials, Gen X, and Baby Boomers). Key tasks include: - Conceptualizing, designing, and developing a compelling brand identity. - Crafting and executing a robust marketing strategy aimed at raising brand awareness and fostering customer engagement. - Utilizing a multi-channeled approach, harnessing the power of Social Media, Email Marketing, and Content Marketing. This should also entail development and optimization of a brand website and an in-depth understanding of Search Engine Optimization (SEO). Ideal candidates should have a thorough knowledge of contemporary marketing trends, effective ...

...accessories brand owner, I'm seeking a design aficionado to create a striking poster incorporating my brand, Acett. Here's a breakdown of the project: - Size: The design should fit an 18*24-inch (W*H) material. - Brand name: Incorporate the name "Acett" prominently. - Product Images: The design should include 6 vertical / photos of our products. Each image should have a corresponding product name beneath it. - Color Scheme: I'm leaving the color scheme up to the designer's creative discretion. - Style: I'm also interested in seeing what style or theme the designer thinks is best. However, please remember we are a laptop accessories company. Ideal candidates will have experience in graphic design and a knack for unde...

...experienced WordPress developer to work on specific page updates with Elementor and ensure they're completed by Monday morning. Key Requirements: - Implement design changes: The primary goal is to refresh the brand image, ensuring it's consistent with our current branding. - Efficient and quick: This is an urgent task, I need someone who can start today and complete it by Monday morning. Ideal Skills and Experience: - Proficient in WordPress: You should be well-versed in WordPress, particularly in working with Elementor. - Strong design sense: Experience with design and branding is crucial to ensure the updated pages align with our brand image. - Time management: The ability to work under tight deadlines ...

...refresh our website design for on mobile and desktop platforms . Must make the website quicker and incredibly user friendly. Key Requirements: - I need the website to have a clean, professional look that accurately reflects the informative content. - It should be user-friendly and intuitive to navigate, focusing on providing a seamless user experience. - The design should incorporate a consistent color scheme and typography that aligns with the overall branding. Ideal Skill Sets: - Strong understanding of user experience and user interface design. - Proficiency in graphic design software and tools. - Prior experience in designing and developing informational websites. - Excellent communication skills...

I'm looking fo...looking for a talented label designer to create modern and catchy labels for my meat and poultry products. The labels should be in line with the logo of my institution and should include specific information. Requirements: - Design: Modern style, in sync with the institution's logo. - Content: Standardized label for meat & chicken contact information, number, Instagram, and Snapchat. - Color Scheme: The color scheme should reflect the logo of the institution. Ideal Skills: - Graphic design expertise - Experience in label design, particularly for food products - Understanding of modern design trends - Ability to work with provided color schemes and branding I'm l...

...existing business. The primary goal is to increase sales through Conversion Rate Optimization on my WordPress site. Additionally, I'm also in need of comprehensive branding and On page SEO services. Main Responsibilities: - Implementing proven CRO strategies to boost sales and branding on a WordPress website for an Agile Enterprise Coach utilizing SAFe framework. - Build 4 pages: A CRO home page landing page, about page, case study page, and contact page. - Developing a complete brand identity package including using and header image provided. Ideal Skills and Experience: - Proficiency in WordPress, particularly in CRO techniques. - Proven experience in boosting online sales through CRO. - Strong portfolio in brand identity

I'm looking for a skilled graphic designer to create a minimalist logo and an image template for my upcoming e-commerce site. Key Requirements: - Logo Design: The logo should reflect the minimalist style, and convey the essence of quality home goods. - Image Template: The image template should be versatile and adaptable, suitable for products of varying sizes Ideal Skills and Experience: - Proven experience in graphic design, particularly in e-commerce and branding. - Proficiency with minimalist design and understanding of home goods market. - Ability to create adaptable, scalable image templates. - Strong communication skills to understand and translate my vision into a cohesive de...

...innovative video editor experienced in creating engaging and aesthetically pleasing YouTube Shorts for my clothing brand. The editor should be well-versed with: - Utilizing Windows operating system for video editing. - Adding profession-level Transitions/Effects to the videos to keep the viewers glued. - Color Correction to ensure the video colors align perfectly with the brand theme and make the visuals pop. - Inserting Text/Graphic overlays adding an extra depth and details to the video content. The involved content revolves around lifestyle and fashion branding, thus a touch of elegance and a deep understanding of the fashion industry would definitely be a plus. The final result should smoothly narrate the brand story, excite the viewe...

I'm looking for an experienced designer who can create a classic and elegant logo for my cigar club. The logo must incorporate a cigar, a gift box, and moving smoke. The color scheme for the logo should be primarily red and black. The ideal freelancer for this project should have: - Strong graphic design skills - Experience in creating elegant and classic logos - A good understanding of branding and visual identity - Proficiency in using graphic design software

...who is experienced in calligraphy to create a logo for my fashion brand, "Zameela". Style: Calligraphy Tone: Elegant, premium, luxurious, and minimalist Colors: The logo should be designed to look elegant in both black and white colors. Format: Please provide the source file for future editing purposes (e.g., AI, EPS, PSD). The logo should: - Feature classic calligraphy style - Utilize a color palette of black, gold, and rose gold - Be text-based without any icons or symbols Guidelines: - The design should incorporate a calligraphy style, reflecting the brand's elegance and luxury. - The logo should be minimalist yet convey a premium feel. - Ensure the logo looks distinctive and stands out in...

I'm looking for a creative designer to make me a fun and playful logo that will be primarily used online. Key Points: - The logo should be fun and playful, capturing the essence of my brand in a visually engaging way - It is crucial that the design is suitable for online use, with a focus on clarity and recognizability even when displayed in smaller formats - I'm keen to have a design that stands out amidst the noise of social media and websites, so an innovative approach is welcome - The ideal candidate should have a strong portfolio of logo designs, particularly in the fun and playful style. Experience with online branding and understanding of logo scalability is a plus.

I'm in need of a comprehensive branding package for my new personal venture. The look I'm aiming for is classic and traditional, to give my brand a timeless appeal. I'm looking for a freelancer who can help me with the following key aspects: - **Logo Design**: I want a logo that embodies the essence of my venture with a classic touch. It should be simple, memorable, and versatile. - **Color Scheme**: I'm looking for a refined yet impactful color palette. The colors chosen should reflect the classic and traditional feel that I'm aiming for and should be versatile for various applications. - **Tagline Development**: I'm also seeking assistance in crafting a tagline that captures the spirit and va...

...with a design scheme to advertise my new clinical practice, presenting it in a unique fashion to achieving good visibility and reach to potential patients from Jordan or neighbour countries. My goal now is to appeal to a wide audience to get my name known, and to make some essential information accessible to new patients. - Branding: Your input in creating an impactful logo and establishing a suitable, comforting colour scheme is essential. Your expertise in medical branding would be valuable. - Website Design: Strong web development skills would be required to create a user-friendly, professional, accessible, and visually appealing website. SEO expertise would be a plus. - Social Media: Looking for so...

I'm seeking a versatile designer who can assist with a variety of design projects. Key Responsibilities: - Create visually appealing and effective design elements - Understand and cater to different purposes, such as branding, marketing, and product packaging Requirements: - Proficiency in graphic design software - Strong portfolio showcasing diverse design projects - Ability to understand and execute design for various target audiences This project is an opportunity for a designer to showcase their creativity and versatility, while contributing to the visual elements of a variety of projects.

...making a logo for a new online platform. The platform allows for people to discuss and vote on onlyfans profiles. Only apply for the job if you know what onlyfans is and what it stands for. People can freely browse around and use Reddit-like features to upvote or downvote profiles and afterwards they can discuss together about these profiles and how much value they provide. More details: Name of brand/webapp? OnlyRanked (coming from OnlyFans and Ranking) What is the industry or niche of your brand or company? Online Community/Discussion/Voting website What is the main purpose of your online community/discussion/voting website? Facilitate discussions and conversation, Create a platform for sharing information and resou...

...skilled and creative individual who can help me with multiple aspects of my business: designing and building a Shopify e-commerce website, creating engaging visual creatives for the site, and designing a logo. - The main task will be setting up and customizing a Shopify store that will be user-friendly, visually appealing, and optimized for sales. - Additionally, I need help developing a brand logo that resonates with the e-commerce store's purpose and target audience. - It's important that the overall design, including the logo, follows a bright and vibrant color scheme. Ideal candidates will have experience with: - Shopify website design and development, with a strong understandi...

...modern and minimalistic logo for my company, PQR Enterprises. The logo will be the primary visual representation of my business, so it's important that it conveys professionalism and modernity. It should be simple, clean, and easily recognizable. I have no specific requirements for the color scheme or design elements, so I'm open to your creative suggestions. However, please keep in mind that the logo should be versatile and work well in both online and print mediums. Ideal skills and experience for this project include: - Proven experience in creating modern and minimalistic logos - A strong portfolio showcasing your design aesthetic - Understanding of branding and logo...

I am looking for a skilled writer to create a compelling bio for personal use on my website and social media platforms. The bio will primarily target potential clients or customers. I have specific details and achievements that I would like to highlight in the bio. However, I am open to suggestions from the writer as well. Ideal Skills and Experience: - Proficient in crafting engaging and concise bios - Familiarity with writing for personal branding and online platforms - Ability to highlight key achievements and skills effectively - Strong understanding of the target audience and the tone that will resonate with them.

I'm looking for a talented logo designer to create a logo for my application/web access - The purpose of this logo is for access web and application - The name: MSC Management Staff Casino - The part MSC will be used for the application and I prefer to be stylized - I prefer non-colors Ideal skills and experience for this job: - Proficient in logo design with a strong portfolio showcasing modern, minimalistic designs. - Understanding of branding principles to ensure the logo aligns with my brand's identity. Please include samples of your previous work in your proposal. Thank you.

Job Overview: We urgently require a talented and experienced Figma designer with strong proficiency in React.js to update the design and content of our financial services website. The successful candidate will be responsible for revamping existing static pages to make them live, responsive, and dynamic. This role demands immediate availability and the ability to deliver high-quality work within a tight deadline. Responsibilities: Revamp Existing Website Interface Quickly analyze and update the current design and content of the static pages. Ensure new designs are modern, user-friendly, and engaging. Efficiently translate Figma designs into functional React.js components. Design and Update Sections Redesign the ...

...business, with a focus on promoting a specific product or service. The project includes dealer sign boards, standees and keychains. Key Requirements: - Promote a specific product or service: The main purpose of these materials is to help boost sales of a particular product or service. Your design needs to be eye-catching and persuasive. - Branded Design: The materials should be in line with our existing brand identity. I expect you to leverage our branding elements to create a cohesive and professional look. - Urgent Delivery: I need this project completed as soon as possible. Therefore, you must be capable of delivering high-quality materials under a tight deadline. Ideal skills and experience for this project include: - Proven exp...

...Description: We are looking for a creative and strategic E-Commerce Marketing Specialist to lead our marketing efforts and ensure our new start up brand to help it stand out in the competitive children's clothing market. The ideal candidate will have a proven track record in e-commerce marketing, a deep understanding of online retail dynamics, and a passion for sustainable eco-friendly fashion. This role will encompass all aspects of e-commerce marketing, including branding, content creation, online store setup, customer acquisition, and retention strategies. Key Responsibilities: Marketing Strategy and Execution: Develop and implement a comprehensive marketing strategy to launch and grow our brand on Amazon, Instagram, ...

I'm looking to construct a unique and professional logo that will effectively represent the identity of my brand. The ideal design should: Brand Name : TATIF - Brand name to sell car accessories (Kindly avoid specifying as car accessories in logo ) - Reflect a professional, innovative, and trustworthy image - Use two elegant colors of your recommendation - Be versatile enough for marketing and social media usage - Need source file with all fonts and elements If you have any questions please DM me. A successful candidate will have proficiencies in branding and logo design. Your creativity will be the key to the final outcome.

I am looking for an experienced developer to create a school billing softwar...Customizable invoice templates with a capacity to vary fields per class or grade. - Incorporation of custom branding elements into these invoice templates. Additional Requirements: - I would like to have WhatsApp notifications as a method of handling payment reminders. The ideal freelancer for this project would be one with prior experience in developing billing software, more specifically within a school context, and a strong understanding of WhatsApp API integration. Demonstrated experience in software that includes customizable templates and unique branding elements is a must. Your expertise in these areas should align with my project needs and enhance the software quality...

I'm in need of an experienced and creative graphic designer to create a captivating YouTube thumbnail for my channel. Ideal Skills and Experience: - Proven track record of creating attention-grabbing and visually appealing designs for YouTube thumbnails - Proficiency in graphic design software - Strong understanding of branding and marketing elements - Ability to deliver high-quality work within a set timeframe Please provide examples of your previous work in YouTube thumbnails when applying for this project. Thank you!

I'm in need of a talented graphic designer who can handle a variety of design tasks. I require: - A unique and professional logo design for my business. - A visually appealing and user-friendly website design. - Various print design work (specifics to be discussed). While the target audience and main objective of the website have not been defined, the designs should be versatile enough to cater to a broad demographic and various purposes. Ideal candidates should have a strong portfolio showcasing their experience in logo, web and print design, along with the ability to create cohesive branding across different mediums.

...homepage of our educational services. The goal is to create a unique and engaging experience for potential customers. Key Elements: - You'll be working with text content and images. - A design for the homepage is already in place. Your task will be to bring it to life, while adhering to our company branding. - Please include links to your portfolio websites in your bids/messages. This is extremely important as we need someone who is proficient in building eye-catching websites Customization Level: - The level of customization required is moderate. This includes adjusting layout and design elements to fit our pre-determined theme. Your Role: - As the primary coder on this project, your role will be to take my guidance and imple...

...a new baby product brand and need a logo for my business. I'm looking for a modern, minimalistic design in pastel colors Key Requirements: - The logo should be suitable for a baby brand, which means it should be playful and appealing to parents. - The design should be modern and minimalistic, avoiding overly complex elements. - Pastel colors are preferred for the logo, helping to convey a sense of calmness and serenity. Ideal Skills and Experience: - Proven experience in designing logos, especially for baby brands or similar consumer-focused industries. - Proficiency in modern, minimalistic design, with a good understanding of color psychology. - Experience in creating designs that are both playful an...

I am looking for an experienced graphic designer to create a logo for my YouTube channel about the Qur'an. The purpose of this project is for brand recognition, marketing efforts and website branding. Key aspects that you should have are: - Proficient in modern logo design - Previous experience in creating logos for social media, especially YouTube - Understanding of YouTube's demographic and design trends - Familiarity with Islamic design elements, as the channel is focused on the Qur'an What you will be working on: - A logo that reflects the channel's main topic, which is the Qur'an - This logo will be a vital part of our channel, aiding in our marketing efforts and branding ...

The brandname is CerminBro. Car windscreen repair and replacement. I'm in need of a professional and elegant logo that can be used across a variety of platforms - primarily online, in print and on merchandise. Key Project Requirements: - Design an elegant style logo - Ensure the logo is versatile for use across different mediums - Provide design files and source files for future editing Ideal Skills: - Proficiency in graphic design - Experience in creating versatile logos - Understanding of branding and logo use across different mediums Your creativity will be a great asset here, as the logo should be both eye-catching and adaptable. Looking forward to your proposals!

...e-Learning platform. The goal is to create a unique and engaging experience for our Forklift Operator certification company. Key Elements: - You'll be working with text content and images. No videos will be required for this project. - A design for the homepage is already in place. Your task will be to bring it to life, while adhering to our company branding. Customization Level: - The level of customization required is moderate. This includes adjusting layout and design elements to fit our pre-determined theme. Your Role: - As the primary coder on this project, your role will be to take my guidance and implement it effectively. Your prior experience in developing similar e-Learning platforms will be highly beneficial. Ideal Skil...

...regular Instagram user, I understand the importance of keeping my followers engaged with quality videos. The successful freelancer will have a keen understanding of developing videos which capture personal highlights in a way that is both engaging and enhances my individual brand. They will create videos that will encourage more engagement on my personal Instagram profile. Key skills required: - Advanced video editing skills - Experience with creating content specifically for Instagram - Good understanding of personal branding - Creativity and a keen eye for detail - Ability to translate my personal experiences into engaging video content This is the chance to work on an exciting project where your creative skills can shine. Leverage your experience to help m...

...approach. The project involves creating a logo and designing a matching theme for my upcoming website. Our website domain is - not yet online. The business is going to be called Daily Brewers. We will sell high end boutique coffee equipment. Key Deliverables: - A unique, memorable logo that embodies my brand - A website theme that complements the logo and reflects the minimalist style Things to Consider: - Please note that I have not finalized a color scheme. I'm open to hearing your suggestions on colors that could enhance the minimalist style. - I'm particularly interested in a modern and minimalist aesthetic for both the logo and the website theme. So, your portfolio should reflect your expertise in this area. - Ex...

...professional who can help me with the design and typesetting of 30-35 pages of registration and agreement forms. The key specifications of this project are as follows: - The forms I need are mainly Registration Forms and Agreement Forms. - The forms are to be designed for digital use only. I do not require physical copies. - The final deliverables should be in PDF and MS Word format. - The forms need to have fillable form fields. - The design must be appealing, professional, and align with the branding of my organization. - Attention to detail is crucial to ensure no mistakes or inaccuracies. I am looking for someone with a strong background in Desktop Publishing (DTP) and graphic design, who can deliver quality wor...