Megan L. Profile

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Datum pridružitve november 30, 2015

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Megan L.

@Megslalk

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Marketing and communications maven

Brand enthusiast. Insights driven. Creatively focused. Organisation and administration maven. Touch typist . A keen eye for detail, organisation and a go-getter attitude! My career is fundamentally based within media, marketing and research, but I have found a love and ability in writing, content creation and blogging. Most recently a love and passion for web development and design.

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Portfelj

Megan Lalk
Consumers are craving more from brands. Gone are the days where mass media alone is going to attract Consumers. While you can gain awareness through mass media buying (such as radio, print etc), you are not necessarily buying engagement and that is where content comes in.

Content creation in a marketing dominated society

2362828

Demystifying Organisational culture

Content creation in a marketing dominated society

2362828

Demystifying Organisational culture

Ocene

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Izkušnje

Mindshare

jan. 2015 - dec. 2015 (11 mesecev, 1 dan)

Media strategy development and planning on the KFC South Africa account.

WorldsView academy for Organisational Health

jun. 2014 - avg. 2014 (2 meseca, 1 dan)

Responsible for and working around the following: Market intelligence and segmentation; Product Positioning and messaging; Product launches and Product campaigns; Sales enablement; Digital marketing; ROI justification; Heading-up that process line as part of Manco.

MTN South Africa

maj 2013 - maj 2014 (1 leto)

My portfolio focused on retail, Digital (3rd party and social) as well as regional Media. I had a strong focus on media strategy, alignment between and across campaigns as well as delivery and implementation. Research was also key, in identifying and assessing market trends in all channels, and taking local conditions into consideration.

Izobrazba

Bcom (Hons) Marketing Management Cum Laude

University of Pretoria/Universiteit van Pretoria,

South Africa

2011

(Manj kot leto)

Kvalifikacije

Shaw Academy (www.shawacademy.com)

2014

Accredited level 4 NCFE. Comprehensive course in online marketing (including SEO, Link building, HTML introduction, Social marketing, PPC, Digital marketing strategy development)