Chittaranjan J.

Manage entire customer life-cycle, engagement, cross sell, retention mostly through Email Marketing,SMS and Push Notification. Prepare Calendar and execute Manual, Triggered and Post Sale Newsletters, test, optimize regular and automated Newsletters according to the calendar. Check campaign performance regularly and plan to improve bottom line campaigns.. Email Automation Used: Oracle Responsys, Cheetah Digital, Realmagnet, Adestra, Netcore, Mailchimp, SendPulse,Marketo,Email Express (Automation Tool) developed in house in Fareportal. Managed E-Commerce website and create, execute comprehensive e-commerce marketing promotions. Managed in-house developed CRM of audience and get integrated third party service providers for Email, Push Notification, SMS marketing. Set up DKIM, SFP, DMARC and check IP reputation regularly. Manage IP reputation through proper content, follow Can-Spam law and personalization of Campaigns