Alfonso A. Profile

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Datum pridružitve november 23, 2016

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Alfonso A.

@Alfonso10

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Senior Marketing Expert

I have over 10 years of experience in Marketing delivering successful strategies across the entire customer life cycle, including acquisition, loyalty & retention. Specialising in digital, brand and CRM marketing I have a wealth of knowledge on corporate best practices and I enjoy helping businesses connect with customers. With a focus on results and a data-driven mindset I can help your business achieve its goals.

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Izkušnje

Globe UK

jan. 2016 - avg. 2016 (7 mesecev, 1 dan)

Key Achievements: - Conducted Market Research to identify trends in market and consumer behaviour - Built the Brand strategy for Globe in the UK Mobile market - Relaunched Globe brand across digital and outdoor - Managed off-shore customer operations team to provide first class customer service

Optus

nov. 2012 - jul. 2015 (2 leti, 8 mesecev)

Key Achievements: - Improved the on-boarding experience for new customers with digital communication strategy - Managed the life cycle strategy for all Home Phone & Broadband customers including cross-sell, loyalty & retention

Citibank

maj 2008 - nov. 2012 (4 leta, 6 mesecev)

Held various roles in Acquisition, Portfolio Management and Loyalty teams. Key Achievements: - Focused on increasing customer revenue from existing base - Managed the loyalty program from credit card portfolio - Drive new acquisition initiatives across the bank