We are looking for a brand refresh
- Stanje: Closed
- Nagrade: $300
- Prejetih vnosov: 148
- Zmagovalec/ka: zubair12009566
Navodila natečaja
The current brand is over 15 years old and needs to be modernised.
Goal: Refresh brand identity reflecting a move to a world-class facility, while maintaining core values and brand recognition.
Target Audience: Professional, corporate audience, both domestic and international.
Desired Image:
Modern: Up-to-date and relevant.
Professional: Credible, established, and trustworthy.
Sophisticated: Polished and well-presented.
Evolving: Moving forward with the times.
Connected to Nature: Retaining the river theme with a subtle touch.
Key Considerations:
Evolution, not Revolution: Aim for a tweak, not a complete overhaul. Maintain elements of brand recognition.
Color Palette: Keep the current three colors – Dark Charcoal, Blue, and White.
Emblem: Design a new emblem that:
Can be used stand-alone and alongside the company name.
Is recognizable and memorable.
Retains the river theme in a simplified or symbolic way.
Considers moving away from the 3D ball design.
Fonts: Update fonts to be more modern and subtle.
Additional Information:
The company was founded near the Waikato River in the green grass region.
Trades both domestically and internationally.
PLEASE ONLY SUPPLY VECTOR STYLE ENTRIES AND NONE ON 3D IMPRESSIONS!!!
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