Santanu R.

Offering nearly 15 years of experience in the field of Marketing Operations & Digital Marketing  SEM - Knowledge on Google AdWords, Google Analytics. Experience in setting up and optimizing accounts and campaigns. Knowledge of key metrics such as ROI, CTR, total web traffic, conversion rate, and bounce rate.  SEO - Experience with SEO tactics including, on-page SEO, technical SEO, Meta Description, keyword research, and content creation.  Social Media Marketing - Set up and managed both paid and organic social media accounts for networks including Facebook, LinkedIn & Instagram. Knowledgeable in best practices for Social Media Marketing and successfully managed accounts to improve key social metrics for each platform.  Email Campaign Management-- Successfully managed Campaigns for US Doctors with over 14% -18% Opens Rate. Tools Used MailChimp, SendGrid.  Content Writing- Successfully written Web Contents for several SME Companies