There are certain services such as SEO or social media that are easy to quantify, because these are the type of services that are very data-driven and are also very stat-heavy.
In other words, it’s easy to explain to your clients how these type of campaigns add value to their marketing.
But then, there are the services that are far more reliant upon concepts such as creativity and perception. As an industry expert, you might fully understand how and why a service such as branding adds value to your prospect’s business.
But, here’s the problem: Can you clearly and fully articulate this to your prospective client?
And, more than this, are you willing to give your clients a quick primer course in branding?