I have over 7 years of experience in the field of secondary research wherein my prime focus is social media research an d analytics.
Understanding the client's business need and translating them into research objective
Preparing plans and strategies to carry out social media campaigns
Worked on multiple client studies by conducting social research on brand analysis, category analysis, shopping- path to purchase analysis, campaign evaluation from a pre and post campaign, customer experience and reviews
Ongoing tracking done on social media metrics and insights, product/brand tracking, blogger/Vlogger/KOL tracking
Conducting social media research across different client industries ranging from healthcare, automobiles, technology including telecom, FMCG, beauty, jewelry, real-estate, social service (public affairs domain) etc
Dealt with large volumes on unstructured data to bring out actionable insights for clients and help in strategic business decision making
Solely handled Dettol, Veet and Durex brands and carried out the Banega Swachh India, Condom Emoji and Cleanathon, Veet Girls On The Go campaign