Hey Johny,
I have checked your requirement & also analyse your website. Let me start from starting from starting.
Hopefully as you have invented & patented your product so definitely you want to present your invention & product for sell to your online customers very well to attract. But what i see, Your website storzem is not made professionally. So this website will not attract customers online.
People judge a book by its cover. Whether it’s the presentation of your small restaurant or the latest branded product, humans just seem to love things that are beautifully designed & the same goes for your website. If you’re not presenting your visitors with an attractive site and packaging your products nicely, you’re definitely leaving money on the table.
Attractive web design has always played a key role in successful online sales and marketing. That's because it increases the perceived value of your products and works to make your website (and business) seem more trustworthy.
After this coming to the point Online Marketing. As you are saying to run Google Adword to make some sells but that will not helpful to get sells.
Google Adwords campaign just show your ads to 1st page or on their google products or infront of them who interested in your products but sells can convert when your website presented very well, have reputation. Otherwise Adword campaign will fail.
My Plan is for you to redesign site, start SEO & Adword.
Rest i will explain in message.
Best,
Rahul