Hi, I'm Lorraine Fernandes.
New to Freelancer, but I come with over 4 years of experience in Digital Marketing. And yes, I can be available for an interview as well.
Proficient & certified in media planning, executing and optimizing campaigns on Google (Search, Display, Shopping & Gallery), YouTube, Bing, Facebook & Instagram among other biddable platforms.
Also, I'm accredited by Facebook as a Professional Media Buyer. (So you can bank on my competency to read performance reports and understand metrics.)
Following is my scope of work for Google campaigns:
- Provide detailed media plan
- Setup event placement & conversion tracking
- Integrate Google Ads with Google Analytics
- Complete ad account audit (if you already have one)
- Setup new ad account, if not done currently
- Keyword research
- Competitor mapping and analysis
- Demographic targeting (age, gender, locations, audiences, etc.)
- Improve impression share, ad position & quality score
- Shopping campaigns for e-commerce
- Setup product feeds for Dynamic Remarketing
- Write copies for all ad formats
- Provide best practices and guidelines for creatives to drive higher CTRs
- Optimize campaigns based on A/B tests and past performance - landing pages, ad formats, ad extensions, ad copies, creatives, placements, bid strategies, audiences, etc.
- Share reports along with analysis & plan of action to improve performance
Looking forward to hear from you with further details :)
- Lorraine Fernandes
+91 8169518528