Social Media Strategy: Collaborate with clients to understand their goals, target audience, and brand voice. Develop customized social media strategies tailored to their specific needs, including content plans, posting schedules, and growth tactics.
Content Creation: Create high-quality and engaging content for social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others. This includes writing captivating captions, designing graphics, editing photos/videos, and sourcing relevant content.
Community Management: Monitor and respond to comments, messages, and inquiries from followers. Foster meaningful interactions, build relationships, and maintain a positive brand image. Address customer concerns and redirect issues to the appropriate channels when necessary.
Social Media Advertising: Develop and manage paid social media advertising campaigns to boost reach, engagement, and conversions. Conduct audience research, set up targeting parameters, create ad copy and visuals, and optimize campaigns based on performance data.
Analytics and Reporting: Monitor social media metrics, analyze performance data, and provide regular reports to clients. Identify trends, insights, and opportunities for improvement. Use analytics tools to track follower growth, engagement rates, reach, and conversions.