Market Research for Businessplan

- Exact source that shows how the number of DJs that broadcast their music live will grow in the next 5 years - Source which explains which percentage of users in a social (music) platform are acquired through paid marketing channels and which percentage comes through viral growth (Soundcloud, Twitch, Spotify, YouNow, etc.) - Figure out main sources of traffic for social networks - Figure out main sources of traffic for livestreaming platforms - Figure out main sources of traffic for music streaming providers - Source explains how the viral growth coefficient develops during a startup over the years - Source that explains how to include the cost of improving the viral coefficient in the business plan. (Do you calculate with the costs for IT developers?) - Source (LeanAnalytics, Youtube, Instagram, Mixify, MIXLR !, Soundcloud, Mixcloud !, Chew) which explains how many users convert to active broadcasters - Source (LeanAnalytics, Youtube, Mixify, MIXLR !, Soundcloud, Mixcloud !, Chew) which explains the churn rate of content providers on these platforms - Source that explains how high the CLV is on platforms like Soundcloud, Mixcloud, Mixlr, etc. - Statistics of Mixlr, Mixcloud, Soundcloud etc. what is the ratio between content creators and content consumers - Statistics of Twitch, Soundcloud, Youtube, etc. -> How does the viral coefficient behave? How does the viral coefficient increase over time? - Churnrate of listeners that stream music (Worldwide, Germany, USA, Asia, Europe) on Youtube, Mixify, MIXLR, Soundcloud, Mixcloud, Chew, etc. - Sources that show Total Available Market of: - - Listeners that stream music (Worldwide, Germany, USA, Asia, Europe) - - Online Radio Listener (Worldwide, Germany, USA, Asia, Europe) - - People watching Live Streams (Worldwide, Germany, USA, Asia, Europe) - Sources that show Total Available Market of Radio Listeners (Worldwide, Germany, USA, Asia, Europe) - Source that show growthrates of Streaming Listener (Worldwide, Germany, USA, Asia, Europe) - Source that show growthrates of Online Radio Listeners (Worldwide, Germany, USA, Asia, Europe) - Source that show growthrates of people watching live streams (Worldwide, Germany, USA, Asia, Europe) - Source that show growthrates of people listening to Radio (Worldwide, Germany, USA, Asia, Europe) - Sources that show how many people listen to mixed content like livemixes, mixtapes, etc. (Worldwide, Germany, USA, Asia, Europe) -> See articles about Dubset, [login to view URL] - Find sources that show the listener-to-customer-conversionrates from Spotfiy, Soundcloud, Deezer, Pandora and Twitch - Sort by country - Sort by years from 2010 to 2018 - Source that explains how many CUSTOMERS / subscribers jump off (LeanAnalytics, Youtube, Mixify, MIXLR, Soundcloud, Mixcloud, Chew) (Sort by: Worldwide, Germany, USA, Asia, Europe) - Find out the relationship between site visitors and monthly active users in streaming platforms such as Mixcloud, Soundcloud, Twitch, Youtube, etc. It might help to use online research tools like Similarweb for this task.