I have over 10 years of marketing experience including both Business-to-
Business and Business-to-Consumer. Over the past two years, I worked remotely for a
global marketing automation company as the company’s first Global Marketing Manager.
My responsibilities include owning digital marketing campaigns from idea to execution
as well as working closely with the sales team to develop new leads. Our main partners
include Marketo, Oracle (Eloqua), Adobe and Salesforce. Through this opportunity, I
have become an expert in defining goals and metrics for demand generation programs
including lead nurturing campaigns, social media, webinars, and industry events;
developing thought leadership content such as articles, whitepapers, case studies and
webinars; executing and optimizing lead management processes such as a lead scoring
model, hand-off to sales and pipeline reporting and tracking, measuring, and analyzing
marketing campaign performance and improving overall program effectiveness.