"In today’s vastly growing knowledge based systems, our visual realm when coupled with the right tone of voice, a carefully crafted choice of words, a well-thought out story-line and an elaborate punchline can effectively deliver memorable key messages to our well-analyzed target audience. Taking our brand to the next level, communication and brand personality are everything."
The above mindset has always been one of the main mottoes guiding my copywriting projects. A creative professional, I have worked with multinational companies and international communication agencies crafting the marketing campaigns of clients like Discovery Channel, Eurosport, Hotel Chains, the Stock Market among others. Customer-centered creative problem solving that involves rigorous research has been at the core of my past work. Understanding the needs of the market, creating memorable brand interactions and messaging has been a skill acquired throughout exciting projects based in Europe and in the Middle East.