1a) To prepare content guidelines , such as tone and conversation style, to include example articles for each blog and social media handles - facebook, twitter, Instagram, pin-interest, blog articles ( for blog 3 examples, 1 general travel, 2 volunteering, 3 sustainable travel). 1b) Research and write content articles and posts for blog and social media account. 8 per social media account. If appropriate each article subject can be used across all social media channels, but should be tailored to each style of account. If project goes well, this could be an ongoing monthly opportunity.
2) To write compelling inviting website content for this social impact business. To be uplifting, authentic, engaging and inspiring. If opportunity arises, humour/pun, tongue in cheek. No lectures or preaching.
2a) introduction mini- paragraphs for home page to encapsulate three products - volunteering abroad, sustainable travel tours, experiences. And paragraphs introducing products in more detail on product page, e.g volunteer abroad page and tours page.
2b) About Us page. The inspiration behind the organisation, and how we want to make a difference, and how volunteering abroad and sustainable travel not only makes a difference, but also presented in an uplighting and engaging way to invite customers to book with us. No lectures, or preaching.
2c) Why choose us for volunteering abroad
2d ) Why choose us for travel and tours
All content must be original.