Customer profile marketingdela
Agencija za oglaševanje v društvenih medijih in izdelavo spletnih strani, išče komunikativno osebo za dolgoročno sodelovanje, pridobivanje novih strank. Nudimo vam 30% od vsake stranke, ki realizira svoje povpraševanje, ter v primeru trajnega večjega posla, oziroma pridobitve 15 manjših dolgoročnih strank, solastništvo v podjetju (d.o.o.).
Živjo Andjelia, Zasledil sem tvoj profil tukaj in me zanima, če imaš še kaj prostih kapacitet? Iščemo pomoč pri marketingu za našo spletno trgovino s šprtno opremo. Prosim sporoči. Lp, Denis
Online markting. Delo na socialnih omrežjih (promocije, reklame, spletne strani, web shopi, urejanje oglasov itd. Odvisno tudi od interesa). Fleksibilen delavnik, plačilo na efektivo. Iščem slovensko govoreče ljudi (lahko živijo tudi v tujini) za dodaten zaslužek ali full time delo.
Online markting. Delo na socialnih omrežjih (promocije, reklame, spletne strani, web shopi, urejanje oglasov itd. Odvisno tudi od interesa). Fleksibilen delavnik, plačilo na efektivo. Iščem slovensko govoreče ljudi (lahko živijo tudi v tujini) za dodaten zaslužek ali full time delo.
Za projekt ki ga izvajamo iščemo pomoč v marketingu in sicer Marketing managerja: • marketing research (senior expert in qualitative research) • digital marketing, • event management. Zaželeno poznavanje FC kampanji in drugih družbenih omrežji, public relation (telegram,slack,) določanje marketinške strategije,.. V projekt je vključenih že nekaj marketinških agencij ki nam bodo skozi svoje prodajne kanale in svojo mrežo nudile ustrezno podporo a bo za njih potrebno pripravit gradivo in zadevo spremljat!Izbranih so tudi že pisci besedil (za objave na FC strani, članke v revijah,…) ter nekaj piar-ov tako da je za ta del (delno) posrbljeno. Posebej primeren bi bil nekdo, ki je že sodeloval v kakšni marketin&scar...
I am seeking a talented researcher who could provide insightful keyword research reports about curtains and bedspreads in Amazon's India region. We aim to enhance our product listings and presence in these categories. Key tasks include: - Performing advanced keyword research for both curtains and bedspreads. - Analysing customer behaviour toward curtains and bedspreads in the home furnishings segment. Ideal Skillset: - Proficiency in Amazon Seller Central tools. - Experience with SEO, particularly in keyword research. - Understanding of the Indian e-commerce market. - Knowledgeable in the home furnishings industry.
...needs. We are also committed to innovation and are constantly developing new products and technologies to meet the ever-changing needs of our industry. About the Competition We are excited to announce a logo design competition to find a new logo for our company. We are looking for a logo that is creative, unique, and that represents our company's values of innovation, quality, and commitment to customer satisfaction. Design Requirements • The logo must be original and must not infringe on any existing trademarks or copyrights. • The logo must be scalable and must work well in both print and digital formats. • The logo must be in the Canadian Red flag color. • The logo must be inspired by the Canadian flag. Judging A panel of judges from our company will s...
I need a proficient social media marketer who can create effective campaigns on Facebook, Instagram, and LinkedIn. The primary aim of these campaigns should be to generate leads and target Indian parents who would be interested in our English-speaking courses for their kids, specifically within the 15-30 age bracket. Ideal skills and experience that would be beneficial include: - Proven track results in lead generation via social media platforms - Experience in the education sector would be a plus - Proficient in targeting and engaging Indian parents - Understanding of Indian culture and education values - Comprehensive knowledge of advertising English language courses. The chosen freelancer should come up with innovative strategies to connect with our target audience meaningfully and...
I’ve developed a marketing deck for my Pokerrito brand. We’ve rebranded ourselves as Stickbug and I need to rebrand the deck to replace logos, Pokerrito, and one image with Stickbug. Please see attached original deck, deck with my notes, Stickbug logo and Stickbug store image to replace Pokerrito store image.
Are you an expert in WhatsApp marketing? We're looking for a professional to assist with sending daily marketing messages to our existing customer base. The ideal candidate should have experience in bulk message sending and a solid understanding of effective marketing strategies on WhatsApp. If you're skilled in crafting engaging content and driving customer engagement through messaging platforms, we'd love to hear from you.
I'm on the hunt for a skilled content creator to develop a well-articulated white paper center...digital transformation in the technology sphere. - Firm comprehension of the impact of SAP digital on operational efficiency, customer experience and profitability, with crisp elucidation in the white paper. - A project objective is crafting a robust marketing pitch for our potential clients, hence the white paper should be persuasive yet informative. Ideal Skills: - Extensive knowledge and experience in technology field, particularly SAP digital transformation. - Stellar research and content creation skills. - Ability to make complex technical concepts easy to understand. - Excellent writing skills with previous white paper authoring experience. - Sales or marketing ...
...visibility on social media platforms such as Facebook and Google. When potential customers search for services like fire mitigation, land clearing, driveway/road building, and excavation, I'd like my company to be prominently displayed. Key Requirements: - Implementing marketing strategies on Facebook and Google, and driving traffic to my website - Focusing on generating leads as the primary goal - Leveraging before and after project photos for audience engagement Ideal Skills: - Proven track record in social media marketing, specifically lead generation - Strong understanding of Facebook and Google advertising platforms - Ability to curate and present engaging content, specifically before and after project photos - Familiarity with the field of fire mitigation, la...
...writer located within Canada! The grant writer will be responsible for locating, researching, and applying for potential funding opportunities in order to ensure successful grant approvals. The Grant Writer MUST be Canadian or have the expertise and experience with the Canadian government, ideally living in Canada and speaks and writes English Fluently. They MUST specialize in IT/digital marketing/ ecommerce/employee hiring grants They MUST have a proven strong track record of total grants submitted vs approvals in the last year within Canada. They are responsible for finding funding opportunities for our organization and writing polished proposals to earn Ontario & Federal government grant money. The Grant Writer will identify, define and develop funding sources to su...
Project Title: "Customer Order Management System" for an online retail business in MS Access. Objective: To develop a comprehensive database system that allows for efficient tracking and management of customer orders, inventory, and shipping. Key Features: 1. Customer Management - Store customer information including name, address, email, and phone number. - Track customer order history. - Customer feedback and preferences. 2. Inventory Management - Maintain a detailed list of products, including product ID, name, description, quantity in stock, and reorder levels. - Automated alerts for low stock levels. 3. Order Management - Enable creation of new orders with customer information, order details (product, quanti...
...that can inform strategic business decisions. Leveraging transactional data, including sales revenue, profit margins, and customer reviews, you will conduct a comprehensive analysis to understand the dynamics of product performance over time and across different categories. Through descriptive analysis and visualization techniques, you will identify top-selling products, trends in sales revenue, and correlations between performance metrics. Additionally, you will delve into customer feedback to gauge product satisfaction and uncover areas for improvement. By providing actionable recommendations based on our analysis, you aim to optimize product offerings, enhance customer satisfaction, and drive business growth. Dataset: you will utilize the "Online Retail II ...
...seeking a talented and creative logo designer to join our team. As a logo designer, you will be responsible for conceptualizing and creating unique, memorable, and visually appealing logos that effectively represent our brand identity. You will collaborate with our marketing team to understand our brand values, target audience, and design requirements. If you have a passion for design and can translate concepts into compelling visual representations, we would love to hear from you. Key Responsibilities: -Collaborate with the marketing team to understand brand requirements and design objectives. -Conceptualize and develop innovative logo designs that align with brand identity and target audience. -Present design concepts and iterate based on feedback from stakeholders. ...
...products online. Key Requirements: - Website: The most important e-commerce features I'm looking for are a detailed product catalog, seamless shopping cart and checkout, and a customer review section. - Social Media Marketing: I need someone who's proficient in using social media as a marketing tool. This includes creating engaging content, managing ad campaigns and understanding analytics. Ideal Skills and Experience: - Proven experience in building e-commerce websites with a focus on the features mentioned above. - Solid understanding of e-commerce UI/UX principles. - A track record of successful social media marketing campaigns for e-commerce businesses. - Proficiency with platforms like Shopify, WooCommerce, or Magento (experience with more t...
I'm looking for a professional who can help me increase the efficiency of my current operation...various facets of the operation to make it more streamlined and effective. Specific tasks include: - **Quality Control Optimization**: Ensuring that our products meet the required standards and implementing measures to reduce errors and defects. - **Order Fulfillment Enhancement**: Streamlining our order processing and fulfillment procedures to ensure quicker delivery times and improve overall customer satisfaction. The ideal candidate for this project should have a solid background in process improvement and a proven track record in optimizing quality control and order fulfillment processes. Experience with both operational consulting and performance metrics analysis would be h...
I'm looking for a skilled Facebook marketer to help promote my digital products to professionals and businesses. Key Tasks: - **Increasing...with our brand into potential customers. - **Driving Sales**: Ultimately, the end goal of this campaign is to drive sales for my digital products. Experience in crafting compelling sales copy and executing direct response marketing on Facebook is a must. Ideal Skills: - Proven track record in Facebook marketing for digital products - Understanding of B2B marketing and lead generation on social media - Strong copywriting and ad creation skills - Ability to analyze campaign performance data and optimize for better results This is a great opportunity for a Facebook marketing expert to make a tangible impact on the sa...
hello I'm looking to set up a team that would help me start my company so the deal is that I want to start a movie streaming company that lets users stream and download movie...the app gets more than 10000 +active users, we will get funding to continue with the work in two months so the problem is I don't have the money to pay you right now but once we get funded I will pay you very well so i need 2 developers {able to make Android and ios apps} 5marketing people 2 people to handle sales 2 customer service 10 people with high internet to download and upload movies and since you would have helped found this company 50% will be equally distributed among you. below is my pitch de...
... lazy loading, and other performance enhancements using WP Rocket to improve site speed and overall user experience. • Collaborate with the team to achieve speed scores of 95+ on Google PageSpeed Insights and GTmetrix, focusing on performance, engagement, accessibility, and best practices. 4. Integration and Testing: • Integrate WooCommerce with Klaviyo for seamless email marketing automation, ensuring a cohesive customer experience across all touchpoints. • Transfer settings and configurations from Google Analytics, Google Search Console, and Google Tag Manager to the new WordPress/WooCommerce site for accurate tracking and analytics. • Perform thorough testing of all site functionalities, including Google Merchant Feed file integration, to ensure smoo...
As a website owner, I need compelling meta descriptions for 10 pages of my informational website. The content language must be in English and harness the power of specific keywords I provide. This job will require: - SEO expertise: Familiarity with SEO practices and understanding...and understanding of how to utilize keywords effectively - Writing skills: Ability to produce engaging, succinct and informative meta descriptions - English proficiency: All content must be in English. Therefore, strong English language skills are necessary. The perfect candidate will provide polished meta descriptions that drive organic traffic to our site, improve our ranking and increase customer engagement. Prior experience in creating meta descriptions for informational websites will be an added ...
I'm just starting to create a digital marketing business and I'm seeking a pricing strategist who can help me make sense of some critical elements. I need assistance in determining a sound pricing strategy, setting appropriate initial prices, and conducting a thorough analysis of competitors' prices. Additionally, I'm at a point in my business where I haven't yet defined my customer segments. Key services required include: • Formulating a pricing strategy for my digital services. • Setting the initial pricing for these services. • Analyzing and making recommendations based on competitors' prices. • Guidance on customer segment definition for optimal pricing. I currently make use of various pricing methods including ...
I'm in need of a professional who can produce 4 product demonstration videos for our new website. The ideal c... - Use case scenarios demonstrating the product in action - The positive impact the product has on customers Ideal Skills and Experience: - Proven experience in creating product demonstration videos - Proficiency in video editing and production - Ability to bring out the product's unique selling points - Strong storytelling skills to engage viewers - Understanding of market trends and customer preferences in video content - Familiarity with our industry (mention industry if relevant) Feel free to include any relevant samples or portfolios in your bid. Looking forward to working with a talented professional who can help us enhance our brand's visibil...
We are need of developers proficient in low-code platforms to create a suite of applications. Firstly, we will need a web application, a mobile application, and an enterprise application developed. These are crucial tools for our business operations and customer interactions. In terms of functionalities, I require the following: - User authentication: The applications should have a secure login system. - Data storage and retrieval: The ability to store data and retrieve it when needed. - Integration with third-party APIs: Seamless integration with external APIs is a must. I'm expecting a relatively small user base initially, but these applications should be scalable and able to handle growth. Ideal candidates would have: - A strong background in low-code development - Expe...
I am seeking an experienced Sales, Advertising and Marketing Associate who specializes in lead generation, B2B sales, follow-ups, and social media marketing. You will be focusing predominantly on the local market to drive our customer base and sales. Skills you need for success: - Proven lead generation and prospecting experience - Proficiency in handling and closing sales calls - Strong understanding of the local market and potential clients - Social media marketing expertise - Proficient with social media management tools If you have a track record of creating measurable improvement in sales outcomes and a passion for connecting with local audiences, this is a golden opportunity. Note: Should be living in Edmonton, AB as there is travel required to local b...
I need a fully bilingual professional (I will interview in English) to do some tasks for my agency such as: PR Outreach Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Wordpress And others You must be a fast learner, attentive, curious, with great writing skills. Looking for someone that pays attention and doesn’t keep making the same mistakes. This job will start part-time as a test period, after that it will be full-time. Payment for part-time during trial period: Fee: 250 USD Performance bonus: 50 USD Results bonus: 50 USD If your work complies with my quality requirements and you give more than asked, you’ll get performance and results bonuses each month. After a two-month...
...Key features required: - Inventory Management: The system should efficiently track our jewellery stock levels. - Sales Tracking: Real-time data on our sales performance. - Customer Management: To maintain a customer database. - Credit Management: Tracking outstanding credit and sending payment reminders. - Finance Management: Tracking income and generating financial reports. - CRM: To maintain good relationships with our customers. - E-commerce Integration: Development of a functional e-commerce website and application. - POS: A point of sale system for store transactions. - WhatsApp Features: Integrating WhatsApp for customer communication. - Reminder and Offers: Sending reminders and offers to customers. - Mobile Application: Developing a mobile application for st...
I'm seeking a Shopify exper...the shopping experience top-notch, I'd like the following features implemented: - Product Search/Filtering: Customers should be able to easily find the products they are looking for, either by searching for it or using filters to narrow down their choices. - Wishlist: It would be great if customers could add products to a wishlist for future purchase or for sharing with friends and family. - Customer Reviews: Creating a space for honest product reviews from my shoppers will be key to building trust and driving sales. The ideal candidate should have proven experience in designing and developing successful Shopify stores and be able to provide examples of previous work. A good understanding of e-commerce, user experience, and SEO will be cruci...
...Windows and Mac operating systems. Key Features: - Inventory Management: A robust tool to manage my stock of jewellery items, including tracking and updating inventory levels in real-time. - Sales and Order Management: A seamless system to handle the processing of orders and managing sales records effortlessly. - Customer Relationship Management (CRM): A centralized platform to store and manage customer information, with a focus on providing personalized and exceptional customer service. - POS & Credit Management: An integrated point of sale system that also incorporates credit management functionalities. - Finance Management: A module dedicated to tracking financial transactions, generating reports, and managing financial records. Additionally, I'm inter...
...- **Targeted Channel Advertising:** Your ad campaign must be specifically directed towards channels where our target audience is most likely to be present. - **Subscriber Increase:** The main goal of this campaign is to significantly boost our subscriber numbers. - **ASAP Delivery:** The project needs to be completed as soon as possible. Ideal skills for this project include: - **Telegram Marketing Expertise:** Proven experience in successful Telegram ad campaigns. - **Audience Targeting:** Ability to identify and reach the right audience. - **Performance Analytics:** Skills in tracking and measuring the effectiveness of the campaign would be a plus. This is an urgent project, so timely and efficient delivery is a top priority. I'm looking forward to working with a prof...
...reselling data eSIM on both Android and iOS platforms. The app will enable user registration, data plan selection, eSIM activation, payment functionality, and additional features as outlined below. Requirements: Platform: The app should be developed for both Android and iOS platforms. Functionality: User registration and login features with secure data collection (Name, email, phone number) for marketing purposes. User consent for data collection and Terms & Use agreement mandatory. Social media login options (Google/Facebook) for simplified registration (optional). Data plan selection and eSIM activation within the app. Integration of payment gateways for transactions. Data Usage Tracking: The app should display users' data consumption and remaining data allowance. ...
I'm looking for a social media expert to help me create and manage business accounts on Facebook, Instagram,...project is to drive traffic to my app/website. Key Responsibilities: - Create business profiles on Facebook, Instagram, and Twitter - Develop and execute a comprehensive social media strategy - Regularly post engaging content to attract followers - Drive traffic to my website through social media marketing efforts Ideal Skills and Experience: - Proficiency in Facebook, Instagram, and Twitter - Proven experience in managing social media accounts for businesses - Strong understanding of social media marketing strategies - Ability to generate website traffic through social media I'm open to creative ideas and strategies to meet the project's goal, so f...
I need a unique and engaging book report written within a week. It should be between 500-1000 words and written in a creative/narrative style on the book "The ultimate Digital Marketing Playbook for Dominating your Local Area" by Krista Mashore Key Requirements: - Complete a book report within a week - Word count between 700-1000 - Writing style should be creative/narrative I'm looking for a writer who can deliver an exceptional and captivating book report that will hold the reader's interest. The book will be provided to the selected freelancer. Ideal Skills: - Proficiency in English - Experience in creative writing - Ability to meet tight deadlines - Understanding of narrative writing techniques Please provide samples of your previous work in your proposa...
I am looking for a qualified social media expert to handle my Instagram and facebook accounts. Your main goal will be to increase sales, thus expertise in implementing effective social media strategies for achieving this is paramount. You will be targeting people involved in agricultural business.
I need an experienced superstar who can utilize digital marketing, SMO, SEO, and Instagram content creation to help me: Payment will be made monthly basis of Rs 15000 INR, and the person will have to work 6 hrs per day Mon- Friday and 2 working Saturday - Increase website traffic - Improve search engine rankings - Amplify social media engagement The target audience for this campaign is aged between 30 and 45. Your work should focus on building brand awareness. The ability to attract, engage, and create loyal customers out of this age group is essential. Ideal Skills: - Proven digital marketing experience - Solid knowledge of SMO and SEO - Proficient in content creation, especially for Instagram - A record of successfully enhancing brand awareness on social platforms - A...
I'm looking for a skilled digital marketer who can help me with my social media marketing efforts, specifically on Facebook and Instagram. The primary goals are to increase our brand's presence and ultimately drive more leads and sales. Key Responsibilities: - Develop and execute a comprehensive social media strategy for my business - Create engaging content that resonates with our target audience - Manage and monitor our social media accounts on Facebook and Instagram - Increase our brand's visibility and reach on both platforms - Drive more leads and sales through the social media channels Ideal Candidate: - 3-5 years of proven experience in social media marketing, particularly on Facebook and Instagram - A keen understanding of how to increase brand awaren...
We are a design studio Vaaks Design. We are hiring web developers who have experience with WordPress/ Tilda. Key requirements: - Website development:...WordPress/ Tilda. Key requirements: - Website development: I'm looking for someone capable of developing a full-fledged e-commerce website, including all the key features and functionalities expected in such sites. - Customer reviews feature: An essential aspect of this project is integrating a customer review system into the website. Ideal candidate should have: - 1-2 years experience of work on WordPress/ Tilda. - Ability to design and execute a modern and sleek website. - Ability to communicate in English effectively. - Experience with integrating and customizing customer review features is a plus. Looking...
I am in need of an experienced marketer who will focus on my Facebook and Instagram platforms. The main goal of the campaign is to generate leads. The ideal candidate will have: - Proven success in lead generation through social media - Expertise in Facebook and Instagram marketing strategies - Experience in curating and creating engaging content The marketer will create and share a mix of product photographs and educational or informational content that aligns with my brand's image and voice. All content should be designed to engage and inform prospective customers, ultimately leading to increased lead generation.
This competition is to see your creative ideas. I will award the prize to the winner. I'm looking a personal profile website for showcasing my life history, career achievements, hobbies, patents, art, and travel experiences. Key Requirements: - Originality and Creativity: I am open to your most creative ideas. No preference for design style - minimalist, colorful, or sophisticated, as long as it's engaging and aesthetically pleasing. - Functional and User-friendly: The website must be easy to navigate with an intuitive layout. Ideal skills and experience: - Experience designing and building personal profile websites. - A flair for creative and original web design. - Good understanding of user experience. The website will be viewed by potential employers and...
...excellence. We are on the lookout for a commitment to leveraging Zoho CRM and Zoho Campaigns to enhance our operations and customer engagement. Position Summary: We are seeking a dedicated Zoho CRM & Zoho Campaigns Specialist to optimize our CRM strategies and processes. The ideal candidate will have a deep understanding of Zoho CRM & Zoho Campaigns capabilities and a proven track record of implementing and managing CRM solutions that increase efficiency and customer satisfaction. The Opportunity: As a Zoho CRM Specialist, you'll play a pivotal role in customizing, configuring, and maintaining our Zoho CRM system and Zoho Campaigns buildouts to improve our sales processes and customer interactions. This is a fantastic opportunity for someone looking...
...experienced email marketing professional to join our growing real estate company. The ideal candidate will have a proven track record of executing successful email campaigns with extremely low bounce rates and high open/click-through rates. Key Responsibilities: - Develop and execute targeted email marketing campaigns to our real estate client base - Leverage email marketing software to track key metrics like open rates, click-throughs, and conversions - Ensure email content is optimized to avoid spam filters and land directly in client inboxes - Analyze campaign performance data and provide recommendations for improvement - Stay up-to-date on email marketing best practices and implement new strategies as needed Required Qualifications: - 3+ years of experi...
I'm looking for a PHP developer to assist in the web development of a web page for a customer I'm working with. The primary focus will be on implementing the ability to display customer raffle ticket numbers from the database to a WordPress page. Current page was rendered obsolete by a plugin update and needs to be rewritten. Ideal Skills and Experience: - Proficient in PHP, with a good understanding of its ecosystems - Experience in web development, particularly with WordPress - Knowledge of database management for websites - Ability to integrate and display data in a clear and user-friendly manner
I am seeking a digital marketing expert to take charge of my sales funnels and overall online marketing strategy. My target audience is primarily B2C, so experience in this area is essential. The ideal candidate will be proficient in creating strategies, implementing these strategies effectively, and improving the results over time through data analysis. Key Responsibilities: - Develop a comprehensive digital marketing strategy that encompasses my target audience and business goals - Implement the strategy across a variety of digital marketing channels, including but not limited to social media, email marketing, and SEO - Continuously monitor and analyze the performance of the sales funnels and marketing campaigns - Generate actionable insights an...
I'm in need of a Stripe Elements expert who has practical experience with Woocommerce and WordPress. Your key responsibility will be to implement a 'Custom Checkout Experience' being a weblink that displays a branded checkout page with customer name, surname, email, telephone details. Key Qualifications: - Expert knowledge of Stripe Elements - Proven track record with WordPress and Woocommerce - Experience in designing and implementing custom checkout experiences Your primary goal is to ensure a seamless and user-friendly checkout process on my website. Only those with the specific skills and experience that meet the above qualifications should bid. Thank you!
I'm looking for a skilled print designer to help me create a variety of marketing materials. This includes ad creation, business cards, brochures, direct mail, and sell sheets. I also need assistance with posters and door hangers. Ideal Skills and Experience: - Proficient in high resolution image editing. - Experience in designing logos. - Capable of incorporating branding guidelines, and adhering to the preferred style of the customers. - Able to work with various sizes and customize print materials to suit specific requirements. - Strong attention to detail and good communication skills. If you're a creative professional with a solid understanding of print design and marketing, I would love to hear from you!
We need a dedicated customer support telecaller to act as a devoted link to both our existing and potential customers. You will be responsible for offering support for our services, responding to inquiries, resolving issues, and ensuring overall satisfaction. This role requires: - A proven track record in customer support roles, ideally over the phone - Confidence and skill in handling all types of customer queries - Knowledge of CRM tools - Exceptional communication and problem-solving abilities - Experience with service-centric businesses is a plus
I need a Zendesk expert who can set up our existing Salesforce system to work in perfect harmony with Zendesk, ensuring that all customer service tools and features operate seamlessly for our insurance agency. Key Requirements: - I already have a Salesforce system in place. Your task will be to fully integrate Zendesk's features for customer service in this system. - I require an advanced level of customization for the Zendesk integration. This includes setting up comprehensive features like analytics and reporting. - The integration should cover specific Salesforce features like: - Customer data and records - Case management - Utilization of Zendesk's AI Your past experience with a similar project, particularly in the insurance industry, is essentia...
