Pack & Logo Design for a FMCG brand
- Stanje: Closed
- Nagrade: $500
- Prejetih vnosov: 10
- Zmagovalec/ka: YuliaFajrin
Navodila natečaja
I run a beauty supplements business. I am looking to develop the visual identity i.e logo and pack design/graphics for the brand. The graphics will have to be ported across 3 structures - a cuboid cardboard box, a glass jar & a stand up pouch.
The brand name is 'erb (short for herb. note the apostrophe in the beginning - its not a typo). The product range is made from all natural ingredients - mostly herbs. Currently we exist in supplements but the logo/pack design should allow us to operate in other categories as well and not bind us to a single category.
The brand is meant for women in the age group 25-40. The brand personality is that of a youthful, lively, vibrant brand. I am looking for a clean design but with liberal use colors & mnemonics to add an edge and personality. There should be some space on the front of the pack to communicate the benefits through text e.g. for glowing skin, for thicker hair etc.
Attaching some references.
Some more references here,
https://www.behance.net/gallery/34728647/Packaging-de-jus
https://www.behance.net/gallery/61176057/CACAO-70-Brand-Identity
https://www.olly.com/
https://www.behance.net/gallery/45480657/Niktea
https://www.behance.net/gallery/46589335/RINGANA-Packaging
https://www.behance.net/gallery/57238451/Mochila-
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