Brand Name Change - Reveal Video
- Stanje: Closed
- Nagrade: £400
- Prejetih vnosov: 35
- Zmagovalec/ka: yermanrbr
Navodila natečaja
Hi Video and Marketing Experts.
Due to our business growth and entering new markets, we are changing our brand name.
As a result, we want a really high impact explainer video to reveal the brand name change. This is a detailed explainer video, with motion graphics etc. See the word document with the storyboard copywriting!
We are open to creativity, and would ask anybody that is entering, that you take the time to study our product, service and brand, so you incorporate relevance.
Please don't waste our time with videos if you do not believe you can win this competition. We want serious marketers and video experts only.
So now to the fun part....
We are currently called Smart Modular, check out our socials here to learn about us:
https://www.instagram.com/smartmodular/
https://www.youtube.com/channel/UCeGG8gLuykIRRYwq5a6v2UA
https://www.smartmodular.co.uk/
We are keeping the same brand colours and logo, but are changing the name to
My Modular
The main reason is we are expanding internationally (USA first of all), and not just serving the UK
Attaching:
Brand Guidelines (Fonts/ Colours etc)
Logo Files (Smart Modular and My Modular)
Possible sound track for video (you can change if you feel there is an improvement to make)
Copywriting/ storyboard sequence (Images/ Graphics/ motion graphics to be added to each section to bring it to life)
Visit our Instagram, we have hundreds of images available that we can share and send hi-res images, depending which one's you feel will work best.
What do we vision?
A short video, that starts with some suspense, "We have some news", then builds up to revealing the new brand name, which is impactful and has some creativity within. We love flashes of brand colours, and a video that keeps the viewer watching and by the end, understands the message
Could we use bifold doors opening which reveal the new name behind?
Should we use brand colour green smoke or paint/ special effects to build suspense and add creativity?
How do we build suspense, as the video progresses, to keep people viewing and then revealing the new identity?
Motion graphics, or images should relate to the copy
Some videos below we like regarding brands:
https://www.youtube.com/watch?v=w31CbtwRC8Y
https://www.youtube.com/watch?v=qCUAEDvaJsY
https://www.youtube.com/watch?v=xwH4oVnuIAs
https://www.youtube.com/watch?v=Kw10EgFPxdg
GOOD LUCK :)
Priporočene spretnosti
Delodajalčev feedback
“German was excellent, he listened to our needs and executing against a plan. Nothing was ever difficult, we will work with him again for sure!”
StuartDavison, United Kingdom.
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