I STRUCTURE | LOGO DESIGN
The design has a few components that represent some specific part of the vision you give us. The initial one is I shaped steel bar, the most common shape of the steel at constructions. It symbolizes the "I" letter of the brand name. Also, the steel material is the main subject of the enterprise. The second component is an "S" shaped blueprint project paper. Blueprint represents the process of the project. while It stands horizontal, the form of S paper seems like a graphic of optimization, like up and down, tend to reduction at overall. The S letter also stands for the word "structure". The Structure word has shiny metallic texture, and its aligned to the bottom of I shaped steel. That base alignment makes us feel the stability and reliability of the firm. Unlike the ordinary, resemble logo designs, I prefer distinguishable and memorable solid design for this logo. Also, it has to be printed with shiny metallic grey on all surface it used on, since the steel effect. I hope you like it.
